{"id":1034,"date":"2020-06-23T08:14:13","date_gmt":"2020-06-23T08:14:13","guid":{"rendered":"http:\/\/www.borngroup.com\/?page_id=1034"},"modified":"2023-04-07T13:08:13","modified_gmt":"2023-04-07T17:08:13","slug":"data-science","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/services\/data-science\/","title":{"rendered":"Data Science &#038; Experience (Dx)"},"content":{"rendered":"\n\n\n  \n\n\n\n\n\n<section class=\"hero hero--fixed-content hero--fullscreen   hero--has-overlay\">\n      <img decoding=\"async\" class=\"hero-background\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/data-science-experience.jpg\" alt=\"\" aria-hidden=\"true\">\n      \n  <div class=\"hero-content-holder\">\n    <div class=\"hero-content container\">\n              <div class=\"hero-breadcrumbs\">\n          <a href=\"https:\/\/www.borngroup.com\/services\/\" class=\"hero-breadcrumb\">Services<\/a>\n                    <a href=\"https:\/\/www.borngroup.com\/services\/data-science\/\" class=\"hero-breadcrumb\">Data Science &#038; Experience (Dx)<\/a>\n        <\/div>\n      \n      \n      <div class=\"hero-title \">Data Science &#038; Experience (Dx)<\/div>\n\n              <h1 class=\"hero-tagline\">\n          BORN Group is an agency and consulting firm leveraging data science and intelligence across entire organizations to accelerate performance.\n        <\/h1>\n             <style>\n        div.hero-title\n         {\n        font-size: 70px;\n        font-family: big-caslon-fb,serif;\n        font-weight: 400;\n        line-height: 1.1666;\n        }\n        h1.hero-tagline \n        {\n          font-family: proxima-nova,-apple-system,BlinkMacSystemFont,segoe ui,Roboto,helvetica neue,Arial,sans-serif;\n          font-size: 18px;\n          font-weight: 300;\n          line-height: 1.5666;\n        }\n        <\/style>\n\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"summary container grid\">\n    \n    <div class=\"summary-lead\">We enable enterprises to redesign, reimagine, and reinvent.<\/div>\n    <div class=\"summary-copy\"><p class=\"p1\">Extracting information from a Book of Record (Br) and using it to create better experiences completes the <strong>Attract<\/strong> (securing an audience), <strong>Interact<\/strong> (working with them), <strong>Transact<\/strong> (moving them down the path to purchase), and <strong>React<\/strong> (accepting their feedback on the experience) cycle.<\/p>\n<p class=\"p1\">Using property algorithms throughout this cycle, our Data Science practice and consulting agency enables brands to leverage actionable insights and intelligence that inform strategic decisions and drive meaningful value. We specialize in enabling enterprises to redesign, reimagine, and reinvent their business processes using advanced analytics and artificial intelligence.<\/p>\n<\/div>\n<\/section>\n\n\n\n<article class=\"tech-mahindra-content container\">\n  <header>\n    <ul class=\"metric-tags\">\n              <li class=\"metric-tag-item\">Future-Ready Enterprise<\/li>\n          <\/ul>\n  <\/header>\n\n  <div>\n    <h2 class=\"tech-mahindra-title\">Human-Centered AI &#038; Analytics<\/h2>\n\n    <div class=\"tech-mahindra-copy\">\n      <p>As the world shifts to depend on algorithms and data, we focus on implementing human-focused artificial intelligence and maching learning models. Not only does this allow for greater learning, decision-making, and innovation, it empowers organizations to continuously deliver bold new experiences. <\/p>\n<p>With deep expertise in AI &#038; Data, the combination of our expert team and powerful technology suite enables clients to transform their data into new ways of delivering value. <\/p>\n<p>Whether\u00a0using robotics and cognitive automation to handle routine back-office tasks or building AI-powered offerings for inventory management, our Dx capabilities allow organizations across all markets to transform into human-centered intelligent enterprises.<\/p>\n\n    <\/div>\n  <\/div>\n<\/article>\n\n\n\n<section class=\"summary container grid\">\n          <h2 class=\"h1 summary-title\">Our Dx capabilities change the way we live.<\/h2>\n    \n    <div class=\"summary-lead\">People of Interest (POI) Implementation<\/div>\n    <div class=\"summary-copy\"><p>Our POI implementation allows POI to be rapidly identified in public places such as malls, railway stations, bus stations, sports arenas, airports, and markets. Featuring real-time cognitive processing of video streams from multiple surveillance cameras, highly accurate identification of numerous faces in a single frame, real-time alerts, and the creation of diverse watch-lists of potential threats and POI movements, this implementation has drastically reduced response times while mitigating the risk of danger.<\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"services-tabs container grid\">\n  <h2 class=\"services-tabs-title\">How We Transform<\/h2>\n\n  <div class=\"service-tab-list service-tab-list\" data-tablist>\n      <div class=\"service-tab\" data-tab>\n      <h4 class=\"service-tab-title\" data-tab-toggle>\n        <span>Data Mining &#038; Deep Learning Execution<\/span>\n      <\/h4>\n      <div class=\"service-tab-content\" data-tab-content>\n        <div class=\"service-tab-description\">\n          <p>We explore, analyze, and predict outcomes from large data sets and use advanced machine learning to optimize and evolve both discrete and connected parts of a journey.<\/p>\n\n        <\/div>\n      <\/div>\n    <\/div>\n\n      <div class=\"service-tab\" data-tab>\n      <h4 class=\"service-tab-title\" data-tab-toggle>\n        <span>Website &#038; Data Analytics<\/span>\n      <\/h4>\n      <div class=\"service-tab-content\" data-tab-content>\n        <div class=\"service-tab-description\">\n          <p>We combine quantitative and qualitative analytics to leverage behavioral insights, enabling organizations to customize their experience to customer needs. <\/p>\n\n        <\/div>\n      <\/div>\n    <\/div>\n\n      <div class=\"service-tab\" data-tab>\n      <h4 class=\"service-tab-title\" data-tab-toggle>\n        <span>Recommendation &#038; Personalization Modeling<\/span>\n      <\/h4>\n      <div class=\"service-tab-content\" data-tab-content>\n        <div class=\"service-tab-description\">\n          <p>We bring together business and 3rd party data to create AI models that recommend and personalize at scale.<\/p>\n\n        <\/div>\n      <\/div>\n    <\/div>\n\n      <div class=\"service-tab\" data-tab>\n      <h4 class=\"service-tab-title\" data-tab-toggle>\n        <span>Information Extraction &#038; Classification<\/span>\n      <\/h4>\n      <div class=\"service-tab-content\" data-tab-content>\n        <div class=\"service-tab-description\">\n          <p>We extract and analyze 1st party data and segment customers into statistically significant groups, allowing for optimal expenditures and ultimately greater market share. <\/p>\n\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <\/div>\n<\/section>\n\n\n<script>\n\n  jQuery( document ).ready(function() {\n    if ( jQuery( \".service-tab-list\" ).length ) {\n      jQuery( \".service-tab:first span\" ).click();\n    }\n  });\n<\/script>\n\n\n\n\n\n  <section class=\"about-section\" id=\"about-section-type-more\">\n    <div class=\"container\">\n            <header class=\"about-section-header\">\n        <h2>Related Services<\/h2>\n\n        \n        \n              <\/header>\n\n      <div class=\"about-section-body about-section-body-type-more \">\n        \n\n\n        \n        \n\n        \n\n\n        \n\n\n\n                                <div class=\"about-section-column about-section-column--more\">\n                              <h3 class=\"h4 about-section-column-title\">Book of Record (Br) <\/h3>\n              \n              <div class=\"about-section-colum-copy\">\n                Providing a single source of truth through an aggregated book of record.\n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"https:\/\/www.borngroup.com\/services\/book-of-record-br\/\">\n  <span class=\"u-sr-only\">Book of Record (Br)<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 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class=\"about-section-colum-copy\">\n                Building intuitive, useful, and accessible eCommerce solutions that power the transaction.\n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/ecommerce\/\">\n  <span class=\"u-sr-only\">eCommerce<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 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