{"id":117,"date":"2020-05-19T12:39:28","date_gmt":"2020-05-19T12:39:28","guid":{"rendered":"http:\/\/www.borngroup.com\/?page_id=117"},"modified":"2023-10-27T02:09:03","modified_gmt":"2023-10-27T06:09:03","slug":"homepage","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/","title":{"rendered":"Homepage"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n<section class=\"hero hero--fixed-content hero--fullscreen hero--animated  hero--has-overlay\">\n      <video class=\"hero-video\" src=\"https:\/\/static.borngroup.com\/uploads\/2023\/09\/Born_Header_NoMusic_opt_3-1.mp4\" preload muted autoplay playsinline loop><\/video>\n  \n  <div class=\"hero-content-holder\">\n    <div class=\"hero-content container\">\n              <div class=\"hero-breadcrumbs\">\n          <a href=\"\/\" class=\"hero-breadcrumb\">BORN<\/a>\n                    <a href=\"https:\/\/www.borngroup.com\/\" class=\"hero-breadcrumb\">Homepage<\/a>\n        <\/div>\n      \n      \n      <div class=\"hero-title \">Purpose-Driven Experiences <br \/>\r\nand Enterprise Commerce<\/div>\n\n              <h1 class=\"hero-tagline\">\n          Combining creative, content, and commerce to drive change. Imagine, build, and run human-centered brand experiences.\n        <\/h1>\n             <style>\n        div.hero-title\n         {\n        font-size: 70px;\n        font-family: big-caslon-fb,serif;\n        font-weight: 400;\n        line-height: 1.1666;\n        }\n        h1.hero-tagline \n        {\n          font-family: proxima-nova,-apple-system,BlinkMacSystemFont,segoe ui,Roboto,helvetica neue,Arial,sans-serif;\n          font-size: 18px;\n          font-weight: 300;\n          line-height: 1.5666;\n        }\n        <\/style>\n\n              \n        <a href=\"http:\/\/www.borngroup.com\/work\" target=\"_self\" class=\"button-cta  button-cta--outline hero-button-cta\">\n          Our Work\n        <\/a>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n                                                                        \n            \n\n\n\n\n<section class=\"banner  banner--stick-to-bottom  banner--fullscreen banner--portfolio   banner--light banner--links-list\">\n  \n  \n  <div  class=\"banner-content-holder\"  >\n    <div data-lax-dynamic-opacity=\"0 0, vh 1\" data-lax-dynamic-translate-y=\"0 (elh*0.5), vh 0\"  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" data-lax-dynamic-translate-y=\"(vh*1.6) 0, vh*2 -50\" data-lax-dynamic-opacity=\"(vh*1.6) 1, vh*1.8 0\">\n                  <div class=\"u-text-small-caps\">Industries &#038; Specialisms<\/div>\n                      <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n          \n                                    <h1 class=\"banner-title banner-title--inline\">\n                <a href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/creative\/\" class=\"link-underline\">\n                  Creative\n                <\/a>\n                                  <span>,&nbsp;<\/span>\n                              <\/h1>\n                          <h1 class=\"banner-title banner-title--inline\">\n                <a href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/content\/\" class=\"link-underline\">\n                  Content\n                <\/a>\n                                  <span>,&nbsp;<\/span>\n                              <\/h1>\n                          <h1 class=\"banner-title banner-title--inline\">\n                <a href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/ecommerce\/\" class=\"link-underline\">\n                  Commerce\n                <\/a>\n                              <\/h1>\n                      \n          \n                      <ul class=\"banner-portfolio-list\">\n                          <li><a class=\"banner-portfolio-link link-underline\" href=\"https:\/\/www.borngroup.com\/services\/b2b\/\" data-cursor-text=\"Explore\" >B2B<\/a><\/li>\n                          <li><a class=\"banner-portfolio-link link-underline\" href=\"https:\/\/www.borngroup.com\/services\/b2c\/\" data-cursor-text=\"Explore\" >B2C<\/a><\/li>\n                          <li><a class=\"banner-portfolio-link link-underline\" href=\"https:\/\/www.borngroup.com\/services\/brand-experience-bx\/cx-research-strategy\/strategy-consulting\/technology\/marketplace\/\" data-cursor-text=\"Explore\" >Marketplaces<\/a><\/li>\n                          <li><a class=\"banner-portfolio-link link-underline\" href=\"https:\/\/www.borngroup.com\/industries\/aerospace\/\" data-cursor-text=\"Explore\" >Aerospace<\/a><\/li>\n                          <li><a class=\"banner-portfolio-link link-underline\" href=\"https:\/\/www.borngroup.com\/industries\/automotive\/\" data-cursor-text=\"Explore\" >Automotive<\/a><\/li>\n                          <li><a class=\"banner-portfolio-link link-underline\" href=\"https:\/\/www.borngroup.com\/industries\/electronics-equipment\/\" data-cursor-text=\"Explore\" >Electronics &#038; Equipment<\/a><\/li>\n                          <li><a class=\"banner-portfolio-link link-underline\" href=\"https:\/\/www.borngroup.com\/industries\/energy-utilities\/\" data-cursor-text=\"Explore\" >Energy &#038; Utilities<\/a><\/li>\n                          <li><a class=\"banner-portfolio-link link-underline\" href=\"https:\/\/www.borngroup.com\/industries\/fashion\/\" data-cursor-text=\"Explore\" >Fashion<\/a><\/li>\n                          <li><a class=\"banner-portfolio-link link-underline\" href=\"https:\/\/www.borngroup.com\/industries\/banking-financial\/\" data-cursor-text=\"Explore\" >Financial Services<\/a><\/li>\n                          <li><a class=\"banner-portfolio-link link-underline\" href=\"https:\/\/www.borngroup.com\/industries\/healthcare\/\" data-cursor-text=\"Explore\" >Healthcare<\/a><\/li>\n                          <li><a class=\"banner-portfolio-link link-underline\" href=\"https:\/\/www.borngroup.com\/industries\/insurance\/\" data-cursor-text=\"Explore\" >Insurance<\/a><\/li>\n                          <li><a class=\"banner-portfolio-link link-underline\" href=\"https:\/\/www.borngroup.com\/industries\/luxury\/\" data-cursor-text=\"Explore\" >Luxury<\/a><\/li>\n                          <li><a class=\"banner-portfolio-link link-underline\" href=\"https:\/\/www.borngroup.com\/industries\/manufacturing\/\" data-cursor-text=\"Explore\" >Manufacturing<\/a><\/li>\n                          <li><a class=\"banner-portfolio-link link-underline\" href=\"\/industries\/cable-media-entertainment\/\" data-cursor-text=\"Explore\" >Media<\/a><\/li>\n                          <li><a class=\"banner-portfolio-link link-underline\" href=\"https:\/\/www.borngroup.com\/industries\/pharmaceuticals\/\" data-cursor-text=\"Explore\" >Pharmaceuticals<\/a><\/li>\n                          <li><a class=\"banner-portfolio-link link-underline\" href=\"\/industries\/retail-consumer-products\/\" data-cursor-text=\"Explore\" >Retail<\/a><\/li>\n                          <li><a class=\"banner-portfolio-link link-underline\" href=\"\/industries\/telecommunication\/\" data-cursor-text=\"Explore\" >Telco<\/a><\/li>\n                          <li><a class=\"banner-portfolio-link link-underline\" href=\"https:\/\/www.borngroup.com\/industries\/travel-hospitality\/\" data-cursor-text=\"Explore\" >Travel &#038; Hospitality<\/a><\/li>\n                        <\/ul>\n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n\n\n<section class=\"banner banner--fixed-content banner--stick-to-bottom  banner--fullscreen   banner--has-overlay  \">\n      <div data-lax-dynamic-scale=\"0 1.25, elh 1\" data-lax-dynamic-translate-y=\"elh 0, (elh*2) (vh*0.4)\" aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url('https:\/\/static.borngroup.com\/uploads\/2021\/12\/oreo_banner1e.webp')\"><\/div>\n  \n  \n  <a href=https:\/\/www.borngroup.com\/work\/oreo\/ class=\"banner-content-holder\" data-custom-cursor data-cursor-text=\"Learn More\">\n    <div  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" data-lax-dynamic-translate-y=\"(vh*1.6) 0, vh*2 -50\" data-lax-dynamic-opacity=\"(vh*1.6) 1, vh*1.8 0\">\n                  <div class=\"u-text-small-caps\">Work\u30fbEcom<\/div>\n                          <img decoding=\"async\" class=\"banner-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/05\/mondelez.svg\" alt=\"\">\n              <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n                      <h2 class=\"banner-title\">Unique Customization and Personalization<\/h2>\n          \n          \n                      <div class=\"banner-tagline banner-tagline--half-width\">\n              <p class=\"\">Encouraging customers to find meaningful connections and to &#8216;Stay Playful&#8217; through customized user experiences. <\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/a>\n<\/section>\n\n\n\n\n\n\n<section class=\"banner  banner--stick-to-bottom  banner--fullscreen    banner--dark \">\n  \n  \n  <div  class=\"banner-content-holder\"  >\n    <div data-lax-dynamic-opacity=\"0 0, vh 1\" data-lax-dynamic-translate-y=\"0 (elh*0.5), vh 0\"  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" data-lax-dynamic-translate-y=\"(vh*1.6) 0, vh*2 -50\" data-lax-dynamic-opacity=\"(vh*1.6) 1, vh*1.8 0\">\n                  <div class=\"u-text-small-caps\">About &#8211; BORN<\/div>\n                      <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n          \n          \n                      <div class=\"banner-tagline \">\n              <p class=\"lead\">With the most compelling creative, tech and consulting services, BORN digital transformations change how people engage with the world around them.<\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n\n\n<section class=\"banner banner--fixed-content banner--stick-to-bottom  banner--fullscreen     \">\n      <video aria-hidden=\"true\" class=\"banner-video\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/12\/Changi_edit_09d_hd-1.mp4\" muted playsinline autoplay loop preload><\/video>\n  \n  \n  <a href=https:\/\/www.borngroup.com\/work\/ishopchangi\/ class=\"banner-content-holder\" data-custom-cursor data-cursor-text=\"Learn More\">\n    <div  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" data-lax-dynamic-translate-y=\"(vh*1.6) 0, vh*2 -50\" data-lax-dynamic-opacity=\"(vh*1.6) 1, vh*1.8 0\">\n                  <div class=\"u-text-small-caps\">Work\u30fbB2C<\/div>\n                          <img decoding=\"async\" class=\"banner-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Changi_logo_white.svg\" alt=\"\">\n              <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n                      <h2 class=\"banner-title\">Enabling World-Class Omnichannel Experiences<\/h2>\n          \n          \n                      <div class=\"banner-tagline banner-tagline--half-width\">\n              <p class=\"\">Learn how we implemented a more modern and globally-inclusive omnichannel shopping experience for the world&#8217;s leading airport group.<\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/a>\n<\/section>\n\n\n\n\n\n\n<section class=\"banner    banner--fullscreen  banner--has-side-picture   \">\n      <div  aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url('')\"><\/div>\n  \n      <div class=\"banner--has-side-picture-bg lax\" data-lax-opacity=\"(-vh*0.2) 1, (-vh*0.4) 0\" data-lax-anchor=\"self\"><\/div>\n  \n  <a href=https:\/\/www.borngroup.com\/work\/md2\/ class=\"banner-content-holder\" data-custom-cursor data-cursor-text=\"Learn More\">\n    <div  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" >\n                  <div class=\"u-text-small-caps\">Work\u30fbB2C<\/div>\n                      <\/header>\n\n      <div class=\"banner-copy lax\"\n                   data-lax-translate-y_small=\"vh 0, (vh*0.4) 0, (-vh*0.2) (vh*0.1)\" data-lax-anchor=\"self\"\n              >\n        <div>\n                      <h2 class=\"banner-title\">A Reimagined Experience for a Leader in Concierge Medicine <\/h2>\n          \n          \n                      <div class=\"banner-tagline banner-tagline--half-width\">\n              <p class=\"\">See how BORN designed an experience that transcends the conventions of website design.<\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n                  <video class=\"banner-side-picture lax\" src=\"https:\/\/static.borngroup.com\/uploads\/2023\/05\/MD2-animation_opt_01-1.mp4\" preload muted autoplay playsinline loop><\/video>\n              <\/div>\n    <\/div>\n  <\/a>\n<\/section>\n\n\n\n\n\n  <section class=\"about-section\" id=\"about-section-type-more\">\n    <div class=\"container\">\n            <header class=\"about-section-header\">\n        <h2>Services<\/h2>\n\n        \n        \n              <\/header>\n\n      <div class=\"about-section-body about-section-body-type-more \">\n        \n\n\n        \n        \n\n        \n\n\n        \n\n\n\n                                <div class=\"about-section-column about-section-column--more\">\n                              <h3 class=\"h4 about-section-column-title\">Imagine<\/h3>\n              \n              <div class=\"about-section-colum-copy\">\n                Creating a future for your brand through strategy and user-centric design.\n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"https:\/\/www.borngroup.com\/services\/#imagine\">\n  <span class=\"u-sr-only\">Services<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n            <\/div>\n                      <div class=\"about-section-column about-section-column--more\">\n                              <h3 class=\"h4 about-section-column-title\">Build <\/h3>\n              \n              <div class=\"about-section-colum-copy\">\n                Leveraging customer data to seamlessly execute on your strategy.\n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"https:\/\/www.borngroup.com\/services\/#build\">\n  <span class=\"u-sr-only\">Services<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n            <\/div>\n                      <div class=\"about-section-column about-section-column--more\">\n                              <h3 class=\"h4 about-section-column-title\">Run<\/h3>\n              \n              <div class=\"about-section-colum-copy\">\n                Ensuring stellar performance through improved business operations.\r\n\r\n\n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"https:\/\/www.borngroup.com\/services\/#run\">\n  <span class=\"u-sr-only\">Services<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n            <\/div>\n                        <\/div>\n    <\/div>\n  <\/section>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":150,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[],"industry":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/117"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=117"}],"version-history":[{"count":497,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/117\/revisions"}],"predecessor-version":[{"id":26457,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/117\/revisions\/26457"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=117"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=117"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}