{"id":11742,"date":"2020-09-15T11:05:23","date_gmt":"2020-09-15T11:05:23","guid":{"rendered":"https:\/\/www.borngroup.com\/?page_id=11742"},"modified":"2021-11-02T14:54:20","modified_gmt":"2021-11-02T18:54:20","slug":"tetley","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/work\/tetley\/","title":{"rendered":"Tetley"},"content":{"rendered":"\n\n\n    \n\n\n  \n  <section class=\"cs-2-hero cs-2-hero--light\">\n    <div class=\"cs-2-hero-main\">\n            <img decoding=\"async\" class=\"cs-2-hero-bg\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/hero_banner-1440x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/hero_banner.jpg\" alt=\"\">\n      \n            <div class=\"cs-2-hero-main-client-desktop\">\n        <p class=\"label-heading\">Client<\/p>\n        <h1>Tetley<\/h1>\n      <\/div>\n    <\/div>\n\n    <div class=\"cs-2-hero-content container\">\n      <div class=\"cs-2-hero-details grid\">\n        <div class=\"cs-2-hero-section cs-2-hero-main-client-mobile\">\n          <p class=\"label-heading\">Client<\/p>\n          <h1>Tetley<\/h1>\n        <\/div>\n        <div class=\"cs-2-hero-section\">\n          <h5>Project<\/h5>\n          <p>Tetley<\/p>\n        <\/div>\n        <div class=\"cs-2-hero-section\">\n          <h5>Industry<\/h5>\n                      <p>B2C<\/p>\n                      <p>Consumer Packaged Goods<\/p>\n                  <\/div>\n        <div class=\"cs-2-hero-section cs-2-hero-section--services\">\n          <h5>Services<\/h5>\n                      <p>Commerce Enablement<\/p>\n                      <p>Customer Experience (Cx)<\/p>\n                  <\/div>\n\n        <img decoding=\"async\" class=\"cs-2-hero-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Tetley_logo_whiteonly.svg\" alt=\"\">\n      <\/div>\n\n      <img decoding=\"async\" class=\"cs-2-hero-screenshot-desktop\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/image_1-1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/image_1-1.jpg\" alt=\"\">\n    <\/div>\n  <\/section>\n\n<style type=\"text\/css\">\n .label-heading{\n  font-size: 13px;\n    font-weight: 700;\n    line-height: 1.34;\n    text-transform: uppercase;\n    letter-spacing: 0.02em;\n }\n<\/style>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">Background<\/h2>\n    Tetley was launched in Yorkshire, UK more than 180 years ago, when brothers Josep and Edward Tetley started the business. The brand began its journey from the UK and has since experienced immense growth and success across the globe.\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Brief<\/h3>\n    Tata Global Beverages Limited sought a design and technology partner to build a unified website platform for its global tea brand, Tetley. \n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Goals<\/h3>\n    Build a digital solution that spans 17 countries in 15 languages. Enable Tata Global Beverages to manage a portfolio of regional and global websites in order to drive brand engagement, education, and eCommerce. \n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"cs-point cs-point--fullscreen cs-point--dark container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">The Challenge<\/h2>\n    Tetley&#8217;s previous solution was unable to deliver on their customers&#8217; demands due to poor user experience, less than desirable photography, and lack of mobile responsiveness.\n  <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"cs-double-screenshot  grid container\"\n      style=\"background-color: #0a2a82; color: #ffffff;\"\n  >\n  <div class=\"cs-double-screenshot-content\">\n    <h5 class=\"cs-double-screenshot-subtitle\">A New, Content-Rich Approach <\/h5>\n    <h3 class=\"cs-double-screenshot-title\"><\/h3>\n    <div class=\"cs-double-screenshot-description\"><p>Our approach focused on integrating highly engaging content that kept customers on the site longer, including recipes and editorial content.  <\/p>\n<\/div>\n  <\/div>\n\n  <div class=\"cs-double-screenshot-images\">\n    <img decoding=\"async\" class=\"cs-double-screenshot-image\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/image_2-290x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/image_2.jpg\" alt=\"\">\n    <img decoding=\"async\" class=\"cs-double-screenshot-image\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/image_3-1-290x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/image_3-1.jpg\" alt=\"\">\n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--light\">\n            \n\n<section class=\"cs-point  cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Improved Product Treatment<\/h2>\n    <p>We put considerable attention on shadows for both packaging and primary ingredients in order to &#8220;ground\u201d and \u201cglue\u201d each element, creating a cohesive and engaging product representation across each Product Detail Page (PDP).<\/p>\n\n  <\/div>\n<\/section>\n    \n    \n          \n                          \n\n        <div class=\"csss-screenshot-holder container\" style=\"margin-top: 29.140625%;\">\n          <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/image_4-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/image_4.jpg\" alt=\"\"  style=\"margin-top: -29.140625vw;\">\n\n          \n          \n                  <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/image_5-1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/image_5-1.jpg\" alt=\"\"  >\n          \n          \n                  <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/image_6-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/image_6.jpg\" alt=\"\"  >\n          \n          <\/div>\n      <\/section>\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--light\">\n            \n\n<section class=\"cs-point  cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">On-Brand Content<\/h2>\n    <p>Customer education was important to Tetley, so BORN created content-rich landing pages that showcased their brand pillars, such as their commitment to sustainability. <\/p>\n\n  <\/div>\n<\/section>\n    \n    \n          \n                          \n\n        <div class=\"csss-screenshot-holder container\" style=\"margin-top: 146.171875%;\">\n          <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/image_7-1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/image_7-1.jpg\" alt=\"\"  style=\"margin-top: -146.171875vw;\">\n\n          \n          <\/div>\n      <\/section>\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--light\">\n            \n\n<section class=\"cs-point  cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">The World Of Tetley<\/h2>\n    <p>We brought Tetley products to life by including easy-to-scan recipes, rich product pages, educational videos, digital campaigns, and more.<\/p>\n\n  <\/div>\n<\/section>\n    \n    \n          \n                          \n\n        <div class=\"csss-screenshot-holder container\" style=\"margin-top: 29.296875%;\">\n          <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/image_8-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/image_8.jpg\" alt=\"\"  style=\"margin-top: -29.296875vw;\">\n\n          \n          \n                  <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/image_9-1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/image_9-1.jpg\" alt=\"\"  >\n          \n          \n                  <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/image_10-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/image_10.jpg\" alt=\"\"  >\n          \n          <\/div>\n      <\/section>\n\n\n\n\n<section class=\"cs-point  cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">The Results<\/h2>\n    We transformed the entire digital experience, re-platforming Tetley onto a scalable eCommerce solution that unified their online channels, geographies, and sales goals.\n  <\/div>\n<\/section>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n\n<section class=\"banner    banner--fullscreen   banner--has-overlay  \">\n      <div  aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url('https:\/\/static.borngroup.com\/uploads\/2020\/08\/Mondelez_bg.jpg')\"><\/div>\n  \n  \n  <a href=https:\/\/www.borngroup.com\/work\/mondelez\/ class=\"banner-content-holder\" data-custom-cursor data-cursor-text=\"Learn More\">\n    <div  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" >\n                  <div class=\"u-text-small-caps\">Next Case Study &#8211; Mondelez<\/div>\n                          <img decoding=\"async\" class=\"banner-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/05\/mondelez.svg\" alt=\"\">\n              <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n                      <h2 class=\"banner-title\">Revamping the Gifting Experience<\/h2>\n          \n          \n                      <div class=\"banner-tagline banner-tagline--half-width\">\n              <p class=\"\">Mondelez required a highly intuitive, easy-to-browse experience for both B2C and Corporate Gifting users\u2013and we delivered. <\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/a>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":595,"menu_order":559,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[19,12],"industry":[75,39],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/11742"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=11742"}],"version-history":[{"count":76,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/11742\/revisions"}],"predecessor-version":[{"id":24212,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/11742\/revisions\/24212"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/595"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=11742"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=11742"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=11742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}