{"id":1236,"date":"2020-06-30T07:35:35","date_gmt":"2020-06-30T07:35:35","guid":{"rendered":"http:\/\/www.borngroup.com\/?page_id=1236"},"modified":"2023-04-07T12:50:32","modified_gmt":"2023-04-07T16:50:32","slug":"service-design","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/services\/service-design\/","title":{"rendered":"Service Design (Sx)"},"content":{"rendered":"\n\n\n  \n\n\n\n\n\n<section class=\"hero hero--fixed-content hero--fullscreen   hero--has-overlay\">\n      <img decoding=\"async\" class=\"hero-background\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/service-design-hero.jpg\" alt=\"\" aria-hidden=\"true\">\n      \n  <div class=\"hero-content-holder\">\n    <div class=\"hero-content container\">\n              <div class=\"hero-breadcrumbs\">\n          <a href=\"https:\/\/www.borngroup.com\/services\/\" class=\"hero-breadcrumb\">Services<\/a>\n                    <a href=\"https:\/\/www.borngroup.com\/services\/service-design\/\" class=\"hero-breadcrumb\">Service Design (Sx)<\/a>\n        <\/div>\n      \n      \n      <div class=\"hero-title \">Service Design (Sx)<\/div>\n\n              <h1 class=\"hero-tagline\">\n          BORN Group is an agency and consultancy connecting business goals with intuitive service design to power our digital and physical worlds.  \n        <\/h1>\n             <style>\n        div.hero-title\n         {\n        font-size: 70px;\n        font-family: big-caslon-fb,serif;\n        font-weight: 400;\n        line-height: 1.1666;\n        }\n        h1.hero-tagline \n        {\n          font-family: proxima-nova,-apple-system,BlinkMacSystemFont,segoe ui,Roboto,helvetica neue,Arial,sans-serif;\n          font-size: 18px;\n          font-weight: 300;\n          line-height: 1.5666;\n        }\n        <\/style>\n\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"summary container grid\">\n    \n    <div class=\"summary-lead\">One small lapse in the customer experience can make or break your brand. <\/div>\n    <div class=\"summary-copy\"><p class=\"p1\">When a customer engages with a brand, each interaction impacts the entire customer relationship. Whether it&#8217;s within assisted channels, such as a call center, chat, or physical store, or within unassisted channels, such as a mobile app or website, a brand that ignores Service Design runs the risk of losing customers with just one small<i> <\/i>lapse in the experience<i>.<\/i><\/p>\n<p class=\"p1\">Through our sister agency, The BIO Agency, we orchestrate the flow of services to achieve a seamless experience that is meaningful, valuable, and desirable, while also digitizing the supply chain and deliver robust packaging, marketing communications, and digital assets.<\/p>\n<p class=\"p1\">With an interdisciplinary approach, we leverage UX design, journey maps, development, and management principles to connect the business model with the customer experience, achieving positive outcomes for both the business and customer.<\/p>\n<\/div>\n<\/section>\n\n\n<section class=\"stella-teaser container grid\">\n  <div class=\"stella-teaser-content\">\n    <h2 class=\"h1 stella-teaser-title\">\n              <a href=\"https:\/\/thebioagency.com\/\">The BIO Agency<\/a>\n          <\/h2>\n    <div class=\"stella-teaser-lead\"><p>Connected collaboration drives human-centered design<\/p>\n<\/div>\n    <div class=\"stella-teaser-copy\"><p>Delivering a human-centered, empathy-driven experience means cohesively bringing together multiple moving parts. Through our sister agency, The BIO Agency, we work with clients to understand the interplay of all components of a customer journey and help realign the organization to achieve excellence across all aspects of service delivery.<\/p>\n<\/div>\n          \n\n\n<a href=\"https:\/\/thebioagency.com\/\" class=\"link-cta  link-underline\" data-cursor-text=\"\"> <svg aria-hidden=\"true\" class=\"icon \" style=\"color: inherit\" width=\"24px\" height=\"24px\" viewBox=\" 0 0 24 24\"><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n      <\/div>\n      <a href=\"https:\/\/thebioagency.com\/\"\n       class=\"stella-teaser-image\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/bio_square_tile-400x0-c-default.jpg\"\n           srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/bio_square_tile.jpg\"\n           alt=\"\" \/>\n    <\/a>\n  <\/section>\n\n\n\n\n\n  <section class=\"about-section\" id=\"about-section-type-more\">\n    <div class=\"container\">\n            <header class=\"about-section-header\">\n        <h2>Related Services<\/h2>\n\n        \n        \n              <\/header>\n\n      <div class=\"about-section-body about-section-body-type-more \">\n        \n\n\n        \n        \n\n        \n\n\n        \n\n\n\n                                <div class=\"about-section-column about-section-column--more\">\n                              <h3 class=\"h4 about-section-column-title\">Innovation<\/h3>\n              \n              <div class=\"about-section-colum-copy\">\n                Envisage and deliver human-centered experiences that matter.\n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"https:\/\/www.borngroup.com\/services\/innovation\/\">\n  <span class=\"u-sr-only\">Innovation<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n            <\/div>\n                      <div class=\"about-section-column about-section-column--more\">\n                              <h3 class=\"h4 about-section-column-title\">Data Science &#038; Experience<\/h3>\n              \n              <div class=\"about-section-colum-copy\">\n                Turn today&#8217;s data into tomorrow&#8217;s human-centered intelligent enterprise. \n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"https:\/\/www.borngroup.com\/services\/data-science\/\">\n  <span class=\"u-sr-only\">Data Science &#038; Experience (Dx)<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n            <\/div>\n                      <div class=\"about-section-column about-section-column--more\">\n                              <h3 class=\"h4 about-section-column-title\">Customer Experience (CX)<\/h3>\n              \n              <div class=\"about-section-colum-copy\">\n                Stand out in the modern marketplace with purpose-driven customer experience.\n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/\">\n  <span class=\"u-sr-only\">Customer Experience (CX)<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n            <\/div>\n                        <\/div>\n    <\/div>\n  <\/section>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":81,"menu_order":172,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[],"industry":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/1236"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=1236"}],"version-history":[{"count":140,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/1236\/revisions"}],"predecessor-version":[{"id":25632,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/1236\/revisions\/25632"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/81"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=1236"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=1236"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=1236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}