{"id":1240,"date":"2020-06-30T07:36:08","date_gmt":"2020-06-30T07:36:08","guid":{"rendered":"http:\/\/www.borngroup.com\/?page_id=1240"},"modified":"2023-03-21T12:07:54","modified_gmt":"2023-03-21T16:07:54","slug":"physical-experience-design","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/services\/physical-experience-design\/","title":{"rendered":"Physical Design (Px)"},"content":{"rendered":"\n\n\n  \n\n\n\n\n\n<section class=\"hero hero--fixed-content hero--fullscreen   hero--has-overlay\">\n      <img decoding=\"async\" class=\"hero-background\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/physical-design.jpg\" alt=\"\" aria-hidden=\"true\">\n      \n  <div class=\"hero-content-holder\">\n    <div class=\"hero-content container\">\n              <div class=\"hero-breadcrumbs\">\n          <a href=\"https:\/\/www.borngroup.com\/services\/\" class=\"hero-breadcrumb\">Services<\/a>\n                    <a href=\"https:\/\/www.borngroup.com\/services\/physical-experience-design\/\" class=\"hero-breadcrumb\">Physical Design (Px)<\/a>\n        <\/div>\n      \n      \n      <div class=\"hero-title \">Physical Design (Px) <\/div>\n\n              <h1 class=\"hero-tagline\">\n          We reinvent physical CX from concept, launches, to customer engagement at every level.\n        <\/h1>\n             <style>\n        div.hero-title\n         {\n        font-size: 70px;\n        font-family: big-caslon-fb,serif;\n        font-weight: 400;\n        line-height: 1.1666;\n        }\n        h1.hero-tagline \n        {\n          font-family: proxima-nova,-apple-system,BlinkMacSystemFont,segoe ui,Roboto,helvetica neue,Arial,sans-serif;\n          font-size: 18px;\n          font-weight: 300;\n          line-height: 1.5666;\n        }\n        <\/style>\n\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"summary container grid\">\n    \n    <div class=\"summary-lead\">The digital economy is nothing without the physical world.<\/div>\n    <div class=\"summary-copy\"><p class=\"p1\">Exceptional CX doesn\u2019t start and stop with digital. At BORN, we understand that today\u2019s customer can engage with a brand in upwards of 15 channels\u2013including both digital and physical touchpoints.<\/p>\n<p class=\"p1\">Leveraging the capabilities of our delivery partner Pininfarina, we design and deliver physical experiences that harmonize seamlessly with digital to deliver the best CX possible. We reinvent across all areas of physical innovation: concepting, validating, and launching physical products and in-person interactions to fully engage customers at every level. We rely on competencies that run from the physical to the digital, from automotive to industrial design &amp; architecture.<\/p>\n<\/div>\n<\/section>\n\n\n<section class=\"stella-teaser container grid\">\n  <div class=\"stella-teaser-content\">\n    <h2 class=\"h1 stella-teaser-title\">\n              <a href=\"https:\/\/pininfarina.it\/en\/\">Pininfarina<\/a>\n          <\/h2>\n    <div class=\"stella-teaser-lead\"><p>An icon synonymous with exceptional design<\/p>\n<\/div>\n    <div class=\"stella-teaser-copy\"><p>BORN offers physical design services through our sister agency, Pininfarina. As one of the most iconic names in the industry, Pininfarina is renowned for designing and developing physical experiences and retail cx that delight people and drive measurable results.<\/p>\n<\/div>\n          \n\n\n<a href=\"https:\/\/pininfarina.it\/en\/\" class=\"link-cta  link-underline\" data-cursor-text=\"\"> <svg aria-hidden=\"true\" class=\"icon \" style=\"color: inherit\" width=\"24px\" height=\"24px\" viewBox=\" 0 0 24 24\"><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n      <\/div>\n      <a href=\"https:\/\/pininfarina.it\/en\/\"\n       class=\"stella-teaser-image\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/pininfarina-2-400x0-c-default.jpg\"\n           srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/pininfarina-2.jpg\"\n           alt=\"\" \/>\n    <\/a>\n  <\/section>\n\n\n\n<section class=\"services-tabs container grid\">\n  <h2 class=\"services-tabs-title\">Physical Design Capabilities<\/h2>\n\n  <div class=\"service-tab-list service-tab-list\" data-tablist>\n      <div class=\"service-tab\" data-tab>\n      <h4 class=\"service-tab-title\" data-tab-toggle>\n        <span>Product Design &#038; Launch<\/span>\n      <\/h4>\n      <div class=\"service-tab-content\" data-tab-content>\n        <div class=\"service-tab-description\">\n          <p>Ideate, create, and launch innovative new products and physical design to transform the retail customer experience. <\/p>\n\n        <\/div>\n      <\/div>\n    <\/div>\n\n      <div class=\"service-tab\" data-tab>\n      <h4 class=\"service-tab-title\" data-tab-toggle>\n        <span>Product &#038; Service Enhancement<\/span>\n      <\/h4>\n      <div class=\"service-tab-content\" data-tab-content>\n        <div class=\"service-tab-description\">\n          <p>Improve business performance by progressively enhancing existing CX strategy and retail shopping experience.<\/p>\n\n        <\/div>\n      <\/div>\n    <\/div>\n\n      <div class=\"service-tab\" data-tab>\n      <h4 class=\"service-tab-title\" data-tab-toggle>\n        <span>Product Reinvention<\/span>\n      <\/h4>\n      <div class=\"service-tab-content\" data-tab-content>\n        <div class=\"service-tab-description\">\n          <p>Regenerate existing product and experience design to meet changing market and customer needs and become a leader in the CX space.<\/p>\n\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <\/div>\n<\/section>\n\n\n<script>\n\n  jQuery( document ).ready(function() {\n    if ( jQuery( \".service-tab-list\" ).length ) {\n      jQuery( \".service-tab:first span\" ).click();\n    }\n  });\n<\/script>\n\n\n\n\n\n  <section class=\"about-section\" id=\"about-section-type-more\">\n    <div class=\"container\">\n            <header class=\"about-section-header\">\n        <h2>Related Services<\/h2>\n\n        \n        \n              <\/header>\n\n      <div class=\"about-section-body about-section-body-type-more \">\n        \n\n\n        \n        \n\n        \n\n\n        \n\n\n\n                                <div class=\"about-section-column about-section-column--more\">\n                              <h3 class=\"h4 about-section-column-title\">Service Design (Sx)<\/h3>\n              \n              <div class=\"about-section-colum-copy\">\n                Connecting business goals with design strategy for powerful experiences in the digital and physical world.\n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"https:\/\/www.borngroup.com\/services\/service-design\/\">\n  <span class=\"u-sr-only\">Service Design (Sx)<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n            <\/div>\n                      <div class=\"about-section-column about-section-column--more\">\n                              <h3 class=\"h4 about-section-column-title\">Customer Experience (CX)<\/h3>\n              \n              <div class=\"about-section-colum-copy\">\n                CX is a key differentiator in commerce, and its mastery is something we consider essential in the new digital economy.\n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/\">\n  <span class=\"u-sr-only\">Customer Experience (CX)<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n            <\/div>\n                      <div class=\"about-section-column about-section-column--more\">\n                              <h3 class=\"h4 about-section-column-title\">Innovation<\/h3>\n              \n              <div class=\"about-section-colum-copy\">\n                Delivering human-centered experiences that matter. \n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"https:\/\/www.borngroup.com\/services\/innovation\/\">\n  <span class=\"u-sr-only\">Innovation<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 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