{"id":12899,"date":"2020-09-17T11:11:23","date_gmt":"2020-09-17T11:11:23","guid":{"rendered":"https:\/\/www.borngroup.com\/?page_id=12899"},"modified":"2020-10-22T00:28:19","modified_gmt":"2020-10-22T00:28:19","slug":"hotel-icon","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/work\/hotel-icon\/","title":{"rendered":"Hotel ICON"},"content":{"rendered":"\n\n\n    \n\n\n  \n  <section class=\"cs-2-hero cs-2-hero--light\">\n    <div class=\"cs-2-hero-main\">\n            <img decoding=\"async\" class=\"cs-2-hero-bg\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/hotelicon_hero-1440x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/hotelicon_hero.jpg\" alt=\"\">\n      \n            <div class=\"cs-2-hero-main-client-desktop\">\n        <p class=\"label-heading\">Client<\/p>\n        <h1>Hotel ICON<\/h1>\n      <\/div>\n    <\/div>\n\n    <div class=\"cs-2-hero-content container\">\n      <div class=\"cs-2-hero-details grid\">\n        <div class=\"cs-2-hero-section cs-2-hero-main-client-mobile\">\n          <p class=\"label-heading\">Client<\/p>\n          <h1>Hotel ICON<\/h1>\n        <\/div>\n        <div class=\"cs-2-hero-section\">\n          <h5>Project<\/h5>\n          <p>Hotel ICON<\/p>\n        <\/div>\n        <div class=\"cs-2-hero-section\">\n          <h5>Industry<\/h5>\n                      <p>B2C<\/p>\n                      <p>Travel &amp; Hospitality<\/p>\n                  <\/div>\n        <div class=\"cs-2-hero-section cs-2-hero-section--services\">\n          <h5>Services<\/h5>\n                      <p>Brand Experience (Bx)<\/p>\n                      <p>Service Design<\/p>\n                  <\/div>\n\n        <img decoding=\"async\" class=\"cs-2-hero-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/hotel_icon_logo.svg\" alt=\"\">\n      <\/div>\n\n      <img decoding=\"async\" class=\"cs-2-hero-screenshot-desktop\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/hotelicon_desktop1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/hotelicon_desktop1.jpg\" alt=\"\">\n    <\/div>\n  <\/section>\n\n<style type=\"text\/css\">\n .label-heading{\n  font-size: 13px;\n    font-weight: 700;\n    line-height: 1.34;\n    text-transform: uppercase;\n    letter-spacing: 0.02em;\n }\n<\/style>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">Background<\/h2>\n    Hotel ICON, an upscale hotel in Hong Kong, offers travelers a new look at hospitality by offering luxury comfort and vibrant dining choices.\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Challenge<\/h3>\n    BORN was approached to re-imagine Hotel ICON&#8217;s online presence and capture its passion for local culture and contemporary design.  \r\n\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Goals<\/h3>\n    Design a fully responsive, multi-language website that showcases the hotel&#8217;s iconic architecture, designer suites, and celebrated cuisine.\r\n\n  <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"cs-double-screenshot  grid container\"\n      style=\"background-color: #000000; color: #ffffff;\"\n  >\n  <div class=\"cs-double-screenshot-content\">\n    <h5 class=\"cs-double-screenshot-subtitle\">Mobile-First Approach<\/h5>\n    <h3 class=\"cs-double-screenshot-title\"><p>BORN took a mobile-first approach in order to create an effective delivery of product, inspiration, and brand content.<\/p>\n<\/h3>\n    <div class=\"cs-double-screenshot-description\"><\/div>\n  <\/div>\n\n  <div class=\"cs-double-screenshot-images\">\n    <img decoding=\"async\" class=\"cs-double-screenshot-image\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/hotelicon_mobile1-290x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/hotelicon_mobile1.jpg\" alt=\"\">\n    <img decoding=\"async\" class=\"cs-double-screenshot-image\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/hotelicon_mobile2-290x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/hotelicon_mobile2.jpg\" alt=\"\">\n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--light\">\n            \n\n<section class=\"cs-point  cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Content Curation<\/h2>\n    <p>BORN used engaging content and photography to reflect the ambiance and luxurious experience the award-winning hotel offers its guests.<\/p>\n\n  <\/div>\n<\/section>\n    \n    \n          \n                          \n\n        <div class=\"csss-screenshot-holder container\" style=\"margin-top: 57.2265625%;\">\n          <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/hotelicon_desktop2-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/hotelicon_desktop2.jpg\" alt=\"\"  style=\"margin-top: -57.2265625vw;\">\n\n          \n          \n                  <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/hotelicon_desktop4-1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/hotelicon_desktop4-1.jpg\" alt=\"\"  >\n          \n          <\/div>\n      <\/section>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/born-website-assets.s3.amazonaws.com\/uploads\/2020\/09\/hotelicon_video.mp4\"><\/video><\/figure>\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--light\">\n            \n\n<section class=\"cs-point  cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Enhancing the Booking Experience<\/h2>\n    <p>Users were met with a seamless booking experience, allowing them to quickly and easily book their next adventure with the hotel. <\/p>\n\n  <\/div>\n<\/section>\n    \n    \n          \n                          \n\n        <div class=\"csss-screenshot-holder container\" style=\"margin-top: 56.09375%;\">\n          <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/hotelicon_desktop5-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/hotelicon_desktop5.jpg\" alt=\"\"  style=\"margin-top: -56.09375vw;\">\n\n          \n          \n                  <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/hotelicon_desktop6-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/hotelicon_desktop6.jpg\" alt=\"\"  >\n          \n          <\/div>\n      <\/section>\n\n\n\n<section class=\"cs-split-screen-banner\">\n  <div class=\"cs-split-screen-column\">\n    <img decoding=\"async\" class=\"cs-split-screen-image\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/hotelicon_img1.jpg\" alt=\"\">\n  <\/div>\n  <div class=\"cs-split-screen-column\">\n    <img decoding=\"async\" class=\"cs-split-screen-mobile-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/hotelicon_mobile3-300x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/hotelicon_mobile3.jpg\" alt=\"\">\n  <\/div>\n<\/section>\n\n\n\n\n\n\n<section class=\"banner    banner--fullscreen   banner--has-overlay  \">\n      <div  aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url('https:\/\/static.borngroup.com\/uploads\/2020\/09\/bigbus_cover.jpg')\"><\/div>\n  \n  \n  <a href=https:\/\/www.borngroup.com\/work\/big-bus\/ class=\"banner-content-holder\" data-custom-cursor data-cursor-text=\"Learn More\">\n    <div  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" >\n                  <div class=\"u-text-small-caps\">Next Case Study &#8211; Big Bus Tours<\/div>\n                          <img decoding=\"async\" class=\"banner-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Big-Bus-Logo.svg\" alt=\"\">\n              <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n                      <h2 class=\"banner-title\">Digitalizing Global Sightseeing <\/h2>\n          \n          \n                      <div class=\"banner-tagline banner-tagline--half-width\">\n              <p class=\"\">Creating an adventure and experience for customers to seek delight in planning their trips.<\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/a>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":595,"menu_order":549,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[13,17],"industry":[75,30],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/12899"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=12899"}],"version-history":[{"count":44,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/12899\/revisions"}],"predecessor-version":[{"id":19752,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/12899\/revisions\/19752"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/595"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=12899"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=12899"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=12899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}