{"id":13163,"date":"2020-09-17T19:48:04","date_gmt":"2020-09-17T19:48:04","guid":{"rendered":"https:\/\/www.borngroup.com\/?page_id=13163"},"modified":"2020-10-27T15:39:51","modified_gmt":"2020-10-27T15:39:51","slug":"penguin-random-house","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/work\/penguin-random-house\/","title":{"rendered":"Penguin Random House"},"content":{"rendered":"\n\n\n    \n\n\n  \n  <section class=\"cs-2-hero cs-2-hero--light\">\n    <div class=\"cs-2-hero-main\">\n            <img decoding=\"async\" class=\"cs-2-hero-bg\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/10\/penguin_hero-1-1440x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/10\/penguin_hero-1.jpg\" alt=\"\">\n      \n            <div class=\"cs-2-hero-main-client-desktop\">\n        <p class=\"label-heading\">Client<\/p>\n        <h1>Penguin Random House<\/h1>\n      <\/div>\n    <\/div>\n\n    <div class=\"cs-2-hero-content container\">\n      <div class=\"cs-2-hero-details grid\">\n        <div class=\"cs-2-hero-section cs-2-hero-main-client-mobile\">\n          <p class=\"label-heading\">Client<\/p>\n          <h1>Penguin Random House<\/h1>\n        <\/div>\n        <div class=\"cs-2-hero-section\">\n          <h5>Project<\/h5>\n          <p>24\/7 Production Firepower<\/p>\n        <\/div>\n        <div class=\"cs-2-hero-section\">\n          <h5>Industry<\/h5>\n                      <p>Cable Media &amp; Entertainment<\/p>\n                  <\/div>\n        <div class=\"cs-2-hero-section cs-2-hero-section--services\">\n          <h5>Services<\/h5>\n                      <p>Innovation<\/p>\n                      <p>Service Design<\/p>\n                  <\/div>\n\n        <img decoding=\"async\" class=\"cs-2-hero-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/10\/penguin_random_house-logo.svg\" alt=\"\">\n      <\/div>\n\n      <img decoding=\"async\" class=\"cs-2-hero-screenshot-desktop\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/hero_random_penguin_scaled-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/hero_random_penguin_scaled.jpg\" alt=\"\">\n    <\/div>\n  <\/section>\n\n<style type=\"text\/css\">\n .label-heading{\n  font-size: 13px;\n    font-weight: 700;\n    line-height: 1.34;\n    text-transform: uppercase;\n    letter-spacing: 0.02em;\n }\n<\/style>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">Background<\/h2>\n    Penguin Random House is a company formed by the merger of book publishers Random House and Penguin Group. Penguin Random House markets itself as &#8220;the world&#8217;s first truly global trade book&#8221; publisher.\r\n\r\nPenguin Random House employs circa 10,000 people globally and publishes approximately 15,000 titles annually under its 250 divisions and imprints.\r\n\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Brief<\/h3>\n    BORN was approached to develop an Author Portal in order to consolidate all it\u2019s authors data into one central repository. PRH divisions including Random House, International Trade House, Transworld Books and Ebury Publishing.\r\n\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Goals<\/h3>\n    PRH wanted BORN to develop an easy-to-use dashboard where authors could: view detailed sales information plus bestseller and review history for every title, download book jackets, royalty statements, sold subsidiary rights. In addition, the solution would have the ability for users to browse marketing tips, download the PRH Facebook App, and sign up for webinars to learn about the latest trends from experts. \n  <\/div>\n<\/section>\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--dark\">\n            \n\n<section class=\"cs-point  cs-point--dark container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Challenge<\/h2>\n    <p>The portal had to provide authors with functionality that would be useful to them, but not overtly complex to need online training or support to navigate through the tools. <\/p>\n\n  <\/div>\n<\/section>\n    \n    \n          <\/div>\n      <\/section>\n\n\n\n\n<section class=\"cs-point  cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Strategy and Insight<\/h2>\n    The aim of the project was to encourage authors to self-serve, through a well-designed interface. The dashboard also needed to host current events, topical news and other sector information such as Bestseller Rankings and Customer Reviews.\n  <\/div>\n<\/section>\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--light\">\n      \n                  <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/header_random_penguin_scaled-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/header_random_penguin_scaled.jpg\" alt=\"\"  >\n          \n          <\/div>\n      <\/section>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">Solutions<\/h2>\n    BORN developed an device agnostic cloud-based solution to enable authors to access commercial data, Royalty Statements and Subsidiary Rights information relating to the performance of their titles (printed, eBooks and audiobook). Finally, a Resource section was build to connect readers, through articles and videos, archives, industry news pages and community contacts.\r\n\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Outcome<\/h3>\n    Homepage Sales Data was a critical addition to the site which allowed data was to be made available right on the Author Portal homepage. In addition, this page housed the latest weekly unit sales figures for individual titles and all of an author\u2019s titles in aggregate. \r\n\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Long-Term Value<\/h3>\n    BORN continues to support PRH with image retouching, typesetting, book formatting and cover art-working.\r\n\n  <\/div>\n<\/section>\n\n\n\n<section class=\"summary container grid\">\n          <h2 class=\"h1 summary-title\">Improved Functionality <\/h2>\n    \n    <div class=\"summary-lead\">Expanded Graphing Capabilities<\/div>\n    <div class=\"summary-copy\"><p>\u2022 Dive into the details for any title by accessing our new graphing tool \u2022 Break out consumer sales by format<br \/>\n\u2022 See units shipped to retailers by format or retail channel<br \/>\n\u2022 Improved graph functionality allows individual formats for a given title At-a-Glance Sales Figures \u2022 Toggle between \u201cUnits Sold to Consumers\u201d and \u201cUnits Shipped to Retailers\u201d<br \/>\n\u2022 Chart to quickly show how a title is selling across print, eBook, and audio formats<\/p>\n<\/div>\n<\/section>\n\n\n\n\n\n\n<section class=\"banner    banner--fullscreen   banner--has-overlay  \">\n      <div  aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url('https:\/\/static.borngroup.com\/uploads\/2020\/06\/montblanc-banner-bg.jpg')\"><\/div>\n  \n  \n  <a href=https:\/\/www.borngroup.com\/work\/montblanc\/ class=\"banner-content-holder\"  >\n    <div  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" >\n                  <div class=\"u-text-small-caps\">Next Case Study &#8211; Montblanc<\/div>\n                          <img decoding=\"async\" class=\"banner-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/06\/montblanc-logo.svg\" alt=\"\">\n              <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n                      <h2 class=\"banner-title\">Enabling a Digital Transformation for Luxury Accessories<\/h2>\n          \n          \n                      <div class=\"banner-tagline banner-tagline--half-width\">\n              <p class=\"\">Montblanc sought our help to be the number one digital destination for men&#8217;s luxury accessories through a digital transformation. <\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/a>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":595,"menu_order":527,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[15,17],"industry":[69],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/13163"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=13163"}],"version-history":[{"count":47,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/13163\/revisions"}],"predecessor-version":[{"id":24320,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/13163\/revisions\/24320"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/595"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=13163"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=13163"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=13163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}