{"id":13271,"date":"2020-09-18T15:48:17","date_gmt":"2020-09-18T15:48:17","guid":{"rendered":"https:\/\/www.borngroup.com\/?page_id=13271"},"modified":"2022-02-17T15:47:24","modified_gmt":"2022-02-17T20:47:24","slug":"jd-sports","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/work\/jd-sports\/","title":{"rendered":"JD Sports"},"content":{"rendered":"\n\n\n    \n\n\n  \n  <section class=\"cs-2-hero cs-2-hero--light\">\n    <div class=\"cs-2-hero-main\">\n            <img decoding=\"async\" class=\"cs-2-hero-bg\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/02\/JD-Sports-Hero-Dark-1440x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/02\/JD-Sports-Hero-Dark.jpg\" alt=\"\">\n      \n            <div class=\"cs-2-hero-main-client-desktop\">\n        <p class=\"label-heading\">Client<\/p>\n        <h1>JD Sports<\/h1>\n      <\/div>\n    <\/div>\n\n    <div class=\"cs-2-hero-content container\">\n      <div class=\"cs-2-hero-details grid\">\n        <div class=\"cs-2-hero-section cs-2-hero-main-client-mobile\">\n          <p class=\"label-heading\">Client<\/p>\n          <h1>JD Sports<\/h1>\n        <\/div>\n        <div class=\"cs-2-hero-section\">\n          <h5>Project<\/h5>\n          <p>JD Sports<\/p>\n        <\/div>\n        <div class=\"cs-2-hero-section\">\n          <h5>Industry<\/h5>\n                      <p>B2C<\/p>\n                      <p>Retail &amp; Consumer Products<\/p>\n                  <\/div>\n        <div class=\"cs-2-hero-section cs-2-hero-section--services\">\n          <h5>Services<\/h5>\n                      <p>Content and Creative<\/p>\n                      <p>Customer Experience (Cx)<\/p>\n                  <\/div>\n\n        <img decoding=\"async\" class=\"cs-2-hero-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/jdsports-logo.svg\" alt=\"\">\n      <\/div>\n\n      <img decoding=\"async\" class=\"cs-2-hero-screenshot-desktop\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/jd_banner-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/jd_banner.jpg\" alt=\"\">\n    <\/div>\n  <\/section>\n\n<style type=\"text\/css\">\n .label-heading{\n  font-size: 13px;\n    font-weight: 700;\n    line-height: 1.34;\n    text-transform: uppercase;\n    letter-spacing: 0.02em;\n }\n<\/style>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">Background<\/h2>\n    JD Sports is a British, sports-fashion retail company based in Greater Manchester. They have shops throughout the United Kingdom, Europe, the USA, Asia, and Australia.\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Brief<\/h3>\n    JD Sports has in-house production capabilities to service its own marketing needs, which encompass photography, high-end retouching, product matching, and creative art-working. However, the business wanted to find ways to make itself more efficient, particularly around seasonal flex, budgetary control, and standardizing quality standards.\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Goals<\/h3>\n    Assess JD Sport&#8217;s operational efficiency for content production and propose areas where cost, process, and quality improvements could be found.\r\n\r\n\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-split-screen-banner\">\n  <div class=\"cs-split-screen-column\">\n    <img decoding=\"async\" class=\"cs-split-screen-image\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/JD_041_PSS_F8A4031_scaled-1.jpg\" alt=\"\">\n  <\/div>\n  <div class=\"cs-split-screen-column\">\n    <img decoding=\"async\" class=\"cs-split-screen-mobile-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/039_PSS_F8A3558_scaled-300x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/039_PSS_F8A3558_scaled.jpg\" alt=\"\">\n  <\/div>\n<\/section>\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--light\">\n      \n                  <img decoding=\"async\" class=\"csss-screenshot\" src=\"\" srcset=\"\" alt=\"\"  >\n          \n                \n\n<section class=\"cs-point  cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Challenge<\/h2>\n    <p>While the in-house studio was convenient for executing marketing needs, it also carried a high operational cost. The reliance on external freelance resources meant that quality became inconsistent and errors within the manufacturing process were common.<\/p>\n\n  <\/div>\n<\/section>\n    \n    \n          \n                  <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/BTS_AIR_MAX_95_BLACK_GRY_CENTRE_FOCUS_1281_scaled-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/BTS_AIR_MAX_95_BLACK_GRY_CENTRE_FOCUS_1281_scaled.jpg\" alt=\"\"  >\n          \n          <\/div>\n      <\/section>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">Solutions<\/h2>\n    We established a team that carried out daily support functions, as well as out-of-hours coverage. This team also covered all seasonal peaks, removing the reliance on expensive external freelance resources.\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Outcome<\/h3>\n    Processed 389 master artworks for POS, banners, OOH, and press advertisements. Further translations and adaptations carried out for the UK, Belgium (Dutch &#038; French), Denmark, France, Germany, Holland, Ireland, Italy, USA, Portugal, Spain, and Sweden.\r\n\r\n\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Long-Term Value<\/h3>\n    Through consistent, high-quality production support, BORN enabled JD Sport to grow both organically and through acquisition with flex firepower during season peaks\u2014all while managing stable budgets.\n  <\/div>\n<\/section>\n\n\n\n\n\n\n<section class=\"banner       banner--has-overlay  \">\n      <div  aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url('https:\/\/static.borngroup.com\/uploads\/2020\/09\/starbucks_cover.jpg')\"><\/div>\n  \n  \n  <a href=https:\/\/www.borngroup.com\/work\/nestle-starbucks\/ class=\"banner-content-holder\" data-custom-cursor data-cursor-text=\"Learn More\">\n    <div  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" >\n                  <div class=\"u-text-small-caps\">Next Case Study &#8211; Starbucks<\/div>\n                          <img decoding=\"async\" class=\"banner-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/06\/starbucks.svg\" alt=\"\">\n              <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n                      <h2 class=\"banner-title\">B2B Innovation for a Coffeehouse Giant<\/h2>\n          \n          \n                      <div class=\"banner-tagline banner-tagline--half-width\">\n              <p class=\"\">An indomitable household name and coffee chain, Starbucks sought out a powerful B2B solution to enter the new decade.<\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/a>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":595,"menu_order":542,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[58,12],"industry":[75,45],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/13271"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=13271"}],"version-history":[{"count":67,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/13271\/revisions"}],"predecessor-version":[{"id":24471,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/13271\/revisions\/24471"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/595"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=13271"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=13271"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=13271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}