{"id":13586,"date":"2020-09-21T21:46:14","date_gmt":"2020-09-21T21:46:14","guid":{"rendered":"https:\/\/www.borngroup.com\/?page_id=13586"},"modified":"2021-09-01T12:14:57","modified_gmt":"2021-09-01T16:14:57","slug":"marketplace","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/services\/brand-experience-bx\/cx-research-strategy\/strategy-consulting\/technology\/marketplace\/","title":{"rendered":"Marketplace"},"content":{"rendered":"\n\n\n  \n\n\n\n\n\n<section class=\"hero  hero--fullscreen   hero--has-overlay\">\n      <img decoding=\"async\" class=\"hero-background\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/10\/marketplace.jpg\" alt=\"\" aria-hidden=\"true\">\n      \n  <div class=\"hero-content-holder\">\n    <div class=\"hero-content container\">\n              <div class=\"hero-breadcrumbs\">\n          <a href=\"https:\/\/www.borngroup.com\/services\/brand-experience-bx\/cx-research-strategy\/strategy-consulting\/technology\/\" class=\"hero-breadcrumb\">Technology Strategy<\/a>\n                    <a href=\"https:\/\/www.borngroup.com\/services\/brand-experience-bx\/cx-research-strategy\/strategy-consulting\/technology\/marketplace\/\" class=\"hero-breadcrumb\">Marketplace<\/a>\n        <\/div>\n      \n      \n      <div class=\"hero-title \">Marketplaces<\/div>\n\n              <h1 class=\"hero-tagline\">\n          Endless aisle gives retailers the ability to expand their offerings without the risk of holding merchandise. \n        <\/h1>\n             <style>\n        div.hero-title\n         {\n        font-size: 70px;\n        font-family: big-caslon-fb,serif;\n        font-weight: 400;\n        line-height: 1.1666;\n        }\n        h1.hero-tagline \n        {\n          font-family: proxima-nova,-apple-system,BlinkMacSystemFont,segoe ui,Roboto,helvetica neue,Arial,sans-serif;\n          font-size: 18px;\n          font-weight: 300;\n          line-height: 1.5666;\n        }\n        <\/style>\n\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"summary container grid\">\n    \n    <div class=\"summary-lead\">Marketplaces are at the forefront of digital transformation.<\/div>\n    <div class=\"summary-copy\"><p style=\"font-weight: 400;\">Roughly half of the world\u2019s eCommerce trade is delivered via marketplaces and D2C sites that sell a single retailers brand. Amazon, Alibaba, Grainger, AutoZone, Walmart, O\u2019Reilly Auto Parts are just a few examples of multi-brand, multiple SKU marketplaces that have emerged over the past decade and seen exponential growth. Marketplaces have become popular as they offer price transparency along with competitive choice. To build a marketplace solutions, brands must leverage multiple components including; supplier relationship management, customer relationship management, content management\/experience, order orchestration, fulfillment, payments among many others.<\/p>\n<p style=\"font-weight: 400;\">There are many products catering to this space because the best marketplaces are often assembled with best-of-breed products under the aegis of a microservices architecture, but there are two niche solutions, Mirakl, and VTEX, who offer wide and deep functionality.<\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"four-column-section four-column-section--dark container\">\n      <h2 class=\"h5 four-column-section-title\">Our Marketplace Partners <\/h2>\n    <div class=\"grid\">\n          <div class=\"fcs-column\">\n\n                <h3 class=\"h5 fcs-column-title\">Mirakl <\/h3>\n        <div class=\"fcs-column-description\">\n          <p>Mirakl is a pioneer in marketplace technology, and a perfect fit for those looking to expand their offering to endless aisle.<\/p>\n\n        <\/div>\n                  \n\n<a class=\"arrow-link fcs-link \" href=\"https:\/\/www.borngroup.com\/services\/brand-experience-bx\/cx-research-strategy\/strategy-consulting\/technology\/marketplace\/mirakl\/\">\n  <span class=\"u-sr-only\">Visit<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n              <\/div>\n          <div class=\"fcs-column\">\n\n                <h3 class=\"h5 fcs-column-title\">VTEX <\/h3>\n        <div class=\"fcs-column-description\">\n          <p>A marketplace and commerce platform combined into one, VTEXs\u2019 new approach has served as a disruptor for brands looking to leverage marketplace technology atop of a commerce layer.<\/p>\n\n        <\/div>\n                  \n\n<a class=\"arrow-link fcs-link \" href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/ecommerce\/vtex\/\">\n  <span class=\"u-sr-only\">Visit<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n              <\/div>\n          <div class=\"fcs-column\">\n\n                <h3 class=\"h5 fcs-column-title\"><\/h3>\n        <div class=\"fcs-column-description\">\n          \n        <\/div>\n              <\/div>\n          <div class=\"fcs-column\">\n\n                <h3 class=\"h5 fcs-column-title\"><\/h3>\n        <div class=\"fcs-column-description\">\n          \n        <\/div>\n              <\/div>\n      <\/div>\n<\/section>\n\n\n\n\n\n\n<section class=\"banner    banner--fullscreen   banner--has-overlay  \">\n      <div  aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url('https:\/\/static.borngroup.com\/uploads\/2020\/09\/changi_cover-1.jpg')\"><\/div>\n  \n  \n  <a href=https:\/\/www.borngroup.com\/work\/ishopchangi\/ class=\"banner-content-holder\" data-custom-cursor data-cursor-text=\"Learn More\">\n    <div  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" >\n                  <div class=\"u-text-small-caps\">Work\u30fbTravel &#038; Hospitality <\/div>\n                          <img decoding=\"async\" class=\"banner-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/CAG_Logo-Copy.svg\" alt=\"\">\n              <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n                      <h2 class=\"banner-title\">Enabling World-Class Omnichannel Experiences<\/h2>\n          \n          \n                      <div class=\"banner-tagline banner-tagline--half-width\">\n              <p class=\"\">CAG sought to implement a next-generation online &#038; omnichannel shopping experience to provide flexibility and scalability.<\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/a>\n<\/section>\n\n\n\n\n\n  <section class=\"about-section\" id=\"about-section-type-more\">\n    <div class=\"container\">\n            <header class=\"about-section-header\">\n        <h2>Related Services <\/h2>\n\n        \n        \n              <\/header>\n\n      <div class=\"about-section-body about-section-body-type-more \">\n        \n\n\n        \n        \n\n        \n\n\n        \n\n\n\n                                <div class=\"about-section-column about-section-column--more\">\n                              <h3 class=\"h4 about-section-column-title\">eCommerce<\/h3>\n              \n              <div class=\"about-section-colum-copy\">\n                Building intuitive, useful and accessible eCommerce solutions that power the transaction.\n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/ecommerce\/\">\n  <span class=\"u-sr-only\">eCommerce<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n            <\/div>\n                      <div class=\"about-section-column about-section-column--more\">\n                              <h3 class=\"h4 about-section-column-title\">Content<\/h3>\n              \n              <div class=\"about-section-colum-copy\">\n                Creating content that captivates audiences, bringing them closer to your brand.\n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/content\/\">\n  <span class=\"u-sr-only\">Content<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 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<\/section>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":6094,"menu_order":22,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[],"industry":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/13586"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=13586"}],"version-history":[{"count":52,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/13586\/revisions"}],"predecessor-version":[{"id":19848,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/13586\/revisions\/19848"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/6094"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=13586"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=13586"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=13586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}