{"id":14234,"date":"2020-09-23T20:38:55","date_gmt":"2020-09-23T20:38:55","guid":{"rendered":"https:\/\/www.borngroup.com\/?page_id=14234"},"modified":"2022-02-03T17:21:55","modified_gmt":"2022-02-03T22:21:55","slug":"tabasco","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/work\/tabasco\/","title":{"rendered":"Tabasco"},"content":{"rendered":"\n\n\n    \n      <style>\n      .cs-1-hero-logo {\n        width: 120px;\n      }\n\n      @media screen and (min-width: 768px) {\n        .cs-1-hero-logo {\n          width: 150px;\n        }\n      }\n    <\/style>\n  \n  <section class=\"cs-1-hero\">\n    <div class=\"cs-1-hero-content\">\n      <div class=\"cs-1-hero-content-spacer\">\n        <div class=\"cs-1-hero-section\">\n          <p class=\"label-heading\">Client<\/p>\n          <h1>Tabasco\u00ae<\/h1>\n        <\/div>\n        <div class=\"cs-1-hero-section\">\n          <h5>Project<\/h5>\n          <p>McIlhenny Co. Tabasco\u00ae<\/p>\n        <\/div>\n        <div class=\"cs-1-hero-section\">\n          <h5>Industry<\/h5>\n                      <p>B2C<\/p>\n                      <p>Consumer Packaged Goods<\/p>\n                  <\/div>\n        <div class=\"cs-1-hero-section\">\n          <h5>Services<\/h5>\n                      <p>Commerce Enablement<\/p>\n                      <p>Content and Creative<\/p>\n                      <p>Customer Experience (Cx)<\/p>\n                  <\/div>\n\n        <img decoding=\"async\" class=\"cs-1-hero-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Tabasco_logo_white.svg\" alt=\"\">\n      <\/div>\n    <\/div>\n    <aside class=\"cs-1-hero-aside\">\n            <img decoding=\"async\" class=\"cs-1-hero-bg\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Tabasco_bg3-720x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Tabasco_bg3.jpg\" alt=\"\">\n      \n            <img decoding=\"async\" class=\"cs-1-hero-screenshot-mobile\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Tabasco_M_Home-e1600880221734-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Tabasco_M_Home-e1600880221734.jpg\" alt=\"\">\n    <\/aside>\n\n    <div class=\"cs-1-screenshot-desktop-holder container\">\n      <img decoding=\"async\" class=\"cs-1-hero-screenshot-desktop\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Tabasco_home_D-1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Tabasco_home_D-1.jpg\" alt=\"\">\n    <\/div>\n  <\/section>\n\n\n\n<style type=\"text\/css\">\n .label-heading{\n  font-size: 13px;\n    font-weight: 700;\n    line-height: 1.34;\n    text-transform: uppercase;\n    letter-spacing: 0.02em;\n }\n<\/style>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">Background<\/h2>\n    TABASCO\u00ae brand products are made by McIlhenny Company, founded by Edmund McIlhenny in 1868 on Avery Island, Louisiana. The recipe for TABASCO\u00ae Original Red Pepper Sauce has since been passed down for generations and has become an iconic food staple.\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Brief<\/h3>\n    Tabasco was seeking a build with Magento 2 software to streamline order information and communicate more effectively with its Oracle software. The brand also sought to expand brand awareness and reach new customers.\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Goals<\/h3>\n    Drive users to a fresh storefront where they can explore the entire product catalog, all while learning new ways to use their favorite hot sauce. Create a flexible and modern eCommerce solution that is easy to maintain.\n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"cs-point cs-point--fullscreen cs-point--dark container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Challenge<\/h2>\n    While Tabasco has become a shelf staple in pantries, most consumers grab a bottle from their local grocer without realizing they can explore the creative sauces, unique gifts, and branded Tabasco gear on its online store.\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-1-screenshot\">\n  <div class=\"cs-1-screenshot-scroller\" style=\"width: calc(6 * (100vw - 2 * var(--container-gutter)) + 7 * var(--container-gutter))\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/PLP-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/PLP.jpg\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/PDP1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/PDP1.jpg\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/PDP2-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/PDP2.jpg\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/PDP3-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/PDP3.jpg\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/CLP-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/CLP.jpg\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/About-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/About.jpg\" alt=\"\">\n      <\/div>\n<\/section>\n\n\n\n<section class=\"cs-fifty-fifty grid container\">\n  <div class=\"cs-fifty-fifty-column\">\n    <h2 class=\"h5\">Building Foundations<\/h2>\n    Sleek and simple modules allow for easy mixing and matching to create custom templates.\n    <div class=\"cs-fifty-fifty-screenshot-holder\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/PLP_M-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/PLP_M-800x0-c-default.jpg\" alt=\"\">\n    <\/div>\n  <\/div>\n  <div class=\"cs-fifty-fifty-column\">\n    <h2 class=\"h5\">Spicing Things Up<\/h2>\n    Filtering and sorting products can make wayfinding easier for users. Breaking down a nuanced product offering by Scoville units, bottle sizes, and sauces allows users to explore and refine to meet their needs.\n    <div class=\"cs-fifty-fifty-screenshot-holder\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/PLP_M-Copy-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/PLP_M-Copy-800x0-c-default.jpg\" alt=\"\">\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-1-screenshot\">\n  <div class=\"cs-1-screenshot-scroller\" style=\"width: calc(1 * (100vw - 2 * var(--container-gutter)) + 2 * var(--container-gutter))\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/banner-1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/banner-1.jpg\" alt=\"\">\n      <\/div>\n<\/section>\n\n\n\n<section class=\"cs-showcase container\">\n  <div class=\"cs-showcase-content\">\n    <h2 class=\"h5 cs-showcase-title\">Creating the Experience<\/h2>\n    BORN relied on best practices, user research, and visual design to create a solid eCommerce experience that will \u2014 much like Tabasco \u2014 stand the test of time.\n  <\/div>\n  <div class=\"cs-showcase-screenshots-holder\">\n    <div class=\"cs-showcase-thing\">\n      <div class=\"cs-showcase-screenshots\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/PLP_snap-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/PLP_snap.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Filters-1-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Filters-1.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/PDP_snap3-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/PDP_snap3.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/CLP-1-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/CLP-1.jpg\"\n               alt=\"\">\n              <\/div>\n      <div class=\"cs-showcase-screenshots\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Home_snap-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Home_snap.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/PDP_snap1-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/PDP_snap1.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/PDP_snap2-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/PDP_snap2.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"\" srcset=\"\"\n               alt=\"\">\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"cs-point cs-point--fullscreen cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">The Results<\/h2>\n    Our focus was two-fold. We re-platformed Tabasco and set up a modular design system based on minimal templates. We then created an experience that allowed users to purchase Tabasco goods directly from the source, cutting out the middle man and maximizing ROI.\n  <\/div>\n<\/section>\n\n\n\n\n\n\n<section class=\"banner       banner--has-overlay  \">\n      <div  aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url('https:\/\/static.borngroup.com\/uploads\/2020\/08\/Mondelez_bg.jpg')\"><\/div>\n  \n  \n  <a href=https:\/\/www.borngroup.com\/work\/mondelez\/ class=\"banner-content-holder\" data-custom-cursor data-cursor-text=\"Learn More\">\n    <div  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" >\n                  <div class=\"u-text-small-caps\">Next Case Study &#8211; Mondelez<\/div>\n                          <img decoding=\"async\" class=\"banner-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/05\/mondelez.svg\" alt=\"\">\n              <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n                      <h2 class=\"banner-title\">Revamping the Gifting Experience<\/h2>\n          \n          \n                      <div class=\"banner-tagline banner-tagline--half-width\">\n              <p class=\"\">Mondelez required a highly intuitive, easy-to-browse experience for both B2C and Corporate Gifting users\u2013and we delivered. <\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/a>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":28,"featured_media":0,"parent":595,"menu_order":536,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[19,58,12],"industry":[75,39],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/14234"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=14234"}],"version-history":[{"count":65,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/14234\/revisions"}],"predecessor-version":[{"id":24299,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/14234\/revisions\/24299"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/595"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=14234"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=14234"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=14234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}