{"id":14990,"date":"2020-09-28T12:03:17","date_gmt":"2020-09-28T12:03:17","guid":{"rendered":"https:\/\/www.borngroup.com\/?page_id=14990"},"modified":"2022-02-03T18:12:25","modified_gmt":"2022-02-03T23:12:25","slug":"stylist","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/work\/stylist\/","title":{"rendered":"Stylist"},"content":{"rendered":"\n\n\n    \n      <style>\n      .cs-1-hero-logo {\n        width: 140px;\n      }\n\n      @media screen and (min-width: 768px) {\n        .cs-1-hero-logo {\n          width: 150px;\n        }\n      }\n    <\/style>\n  \n  <section class=\"cs-1-hero\">\n    <div class=\"cs-1-hero-content\">\n      <div class=\"cs-1-hero-content-spacer\">\n        <div class=\"cs-1-hero-section\">\n          <p class=\"label-heading\">Client<\/p>\n          <h1>Stylist<\/h1>\n        <\/div>\n        <div class=\"cs-1-hero-section\">\n          <h5>Project<\/h5>\n          <p>The Stylist Group<\/p>\n        <\/div>\n        <div class=\"cs-1-hero-section\">\n          <h5>Industry<\/h5>\n                      <p>B2C<\/p>\n                      <p>Cable Media &amp; Entertainment<\/p>\n                  <\/div>\n        <div class=\"cs-1-hero-section\">\n          <h5>Services<\/h5>\n                      <p>Customer Experience (Cx)<\/p>\n                      <p>Innovation<\/p>\n                  <\/div>\n\n        <img decoding=\"async\" class=\"cs-1-hero-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/stylist_logo-1.svg\" alt=\"\">\n      <\/div>\n    <\/div>\n    <aside class=\"cs-1-hero-aside\">\n            <img decoding=\"async\" class=\"cs-1-hero-bg\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Stylist_cover_1440x1620-e1602777944571-720x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Stylist_cover_1440x1620-e1602777944571.jpg\" alt=\"\">\n      \n            <img decoding=\"async\" class=\"cs-1-hero-screenshot-mobile\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Image-from-iOS-1-400x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Image-from-iOS-1.png\" alt=\"\">\n    <\/aside>\n\n    <div class=\"cs-1-screenshot-desktop-holder container\">\n      <img decoding=\"async\" class=\"cs-1-hero-screenshot-desktop\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Stylist_banner_2560px-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Stylist_banner_2560px.jpg\" alt=\"\">\n    <\/div>\n  <\/section>\n\n\n\n<style type=\"text\/css\">\n .label-heading{\n  font-size: 13px;\n    font-weight: 700;\n    line-height: 1.34;\n    text-transform: uppercase;\n    letter-spacing: 0.02em;\n }\n<\/style>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">Background<\/h2>\n    The Stylist Group is a female-focused media company targeting metropolitan women. Through high-frequency print and non-stop mobile-first content, Stylist reaches a monthly audience of over 4 million. Feminism, equality, and female empowerment are at the heart of Stylist&#8217;s work. \n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Brief<\/h3>\n    Although BORN had supported Stylist with its weekly printed magazine production since its 2009 launch, recent years had seen a shift in how audiences wanted to consume content. BORN was chosen to deploy Stylist&#8217;s digital-first publishing strategy.\f\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Goals<\/h3>\n    BORN was tasked with delivering a solution that would enable Stylist&#8217;s audience to digest content across multiple devices. As such, the long- and well-established print edition required migration to a digital-first environment. \n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"cs-point cs-point--fullscreen cs-point--dark container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Challenge<\/h2>\n    Stylist still wanted to retain its print edition, so their digital content had to be harmonious in tone of voice as well as overall style and aesthetics.\n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"cs-point cs-point--fullscreen cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Strategy &#038; Insight<\/h2>\n    With the execution of an effective content management tool, Stylist was able to take its first steps into digital publishing while still remaining true to their print heritage. \n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-fifty-fifty grid container\">\n  <div class=\"cs-fifty-fifty-column\">\n    <h2 class=\"h5\">Solutions<\/h2>\n    BORN implemented its new content production tool, Cito, to handle Stylist\u2019s requirements. Cito takes the final editorial copy and images directly from the source and applies predefined style guidelines to align with the print edition.\n    <div class=\"cs-fifty-fifty-screenshot-holder\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Image-from-iOS-2-400x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Image-from-iOS-2-800x0-c-default.png\" alt=\"\">\n    <\/div>\n  <\/div>\n  <div class=\"cs-fifty-fifty-column\">\n    <h2 class=\"h5\">Outcome<\/h2>\n    Readers are now able to consume Stylist\u2019s content on the move as well as in the comfort of their homes or offices. Our content management tool, Cito, ensures bite-size content is delivered on mobile, tablet, or desktop.\n    <div class=\"cs-fifty-fifty-screenshot-holder\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Image-from-iOS-3-400x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Image-from-iOS-3-800x0-c-default.png\" alt=\"\">\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-showcase container\">\n  <div class=\"cs-showcase-content\">\n    <h2 class=\"h5 cs-showcase-title\">Long-Term Value<\/h2>\n    A gradual migration to a digital-first initiative enabled Stylist to measure and analyze its content performance, delivering insightful metrics for informed decisions around future content deployment.\n  <\/div>\n  <div class=\"cs-showcase-screenshots-holder\">\n    <div class=\"cs-showcase-thing\">\n      <div class=\"cs-showcase-screenshots\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Image-from-iOS-458x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Image-from-iOS.png\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Image-from-iOS-8-458x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Image-from-iOS-8.png\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Image-from-iOS-7-458x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Image-from-iOS-7.png\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Image-from-iOS-5-458x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Image-from-iOS-5.png\"\n               alt=\"\">\n              <\/div>\n      <div class=\"cs-showcase-screenshots\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Image-from-iOS-6-458x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Image-from-iOS-6.png\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Image-from-iOS-4-458x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Image-from-iOS-4.png\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Image-from-iOS-1_916-458x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Image-from-iOS-1_916.png\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Image-from-iOS-2_916-458x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Image-from-iOS-2_916.png\"\n               alt=\"\">\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n\n\n<section class=\"banner    banner--fullscreen   banner--has-overlay  \">\n      <div  aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url('https:\/\/static.borngroup.com\/uploads\/2020\/06\/montblanc-banner-bg.jpg')\"><\/div>\n  \n  \n  <a href=https:\/\/www.borngroup.com\/work\/montblanc\/ class=\"banner-content-holder\" data-custom-cursor data-cursor-text=\"Learn More\">\n    <div  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" >\n                  <div class=\"u-text-small-caps\">Next Case Study &#8211; Montblanc <\/div>\n                          <img decoding=\"async\" class=\"banner-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/06\/montblanc-logo.svg\" alt=\"\">\n              <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n                      <h2 class=\"banner-title\">Enabling a Digital Transformation for Luxury Accessories<\/h2>\n          \n          \n                      <div class=\"banner-tagline banner-tagline--half-width\">\n              <p class=\"\">Montblanc sought our help to be the number one digital destination for men&#8217;s luxury accessories through a digital transformation. <\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/a>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":595,"menu_order":533,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[12,15],"industry":[75,69],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/14990"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=14990"}],"version-history":[{"count":68,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/14990\/revisions"}],"predecessor-version":[{"id":24309,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/14990\/revisions\/24309"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/595"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=14990"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=14990"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=14990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}