{"id":15389,"date":"2020-09-29T10:26:12","date_gmt":"2020-09-29T10:26:12","guid":{"rendered":"https:\/\/www.borngroup.com\/?page_id=15389"},"modified":"2020-10-22T13:12:58","modified_gmt":"2020-10-22T13:12:58","slug":"cps-chaps-jaspal","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/work\/cps-chaps-jaspal\/","title":{"rendered":"JASPAL Group"},"content":{"rendered":"\n\n\n    \n\n\n  \n  <section class=\"cs-2-hero cs-2-hero--light\">\n    <div class=\"cs-2-hero-main\">\n            <img decoding=\"async\" class=\"cs-2-hero-bg\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/01_hero_banner-1440x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/01_hero_banner.jpg\" alt=\"\">\n      \n            <div class=\"cs-2-hero-main-client-desktop\">\n        <p class=\"label-heading\">Client<\/p>\n        <h1>JASPAL Group <\/h1>\n      <\/div>\n    <\/div>\n\n    <div class=\"cs-2-hero-content container\">\n      <div class=\"cs-2-hero-details grid\">\n        <div class=\"cs-2-hero-section cs-2-hero-main-client-mobile\">\n          <p class=\"label-heading\">Client<\/p>\n          <h1>JASPAL Group <\/h1>\n        <\/div>\n        <div class=\"cs-2-hero-section\">\n          <h5>Project<\/h5>\n          <p>CPS CHAPS Replatform &#038; Redesign <\/p>\n        <\/div>\n        <div class=\"cs-2-hero-section\">\n          <h5>Industry<\/h5>\n                      <p>B2C<\/p>\n                      <p>Fashion<\/p>\n                  <\/div>\n        <div class=\"cs-2-hero-section cs-2-hero-section--services\">\n          <h5>Services<\/h5>\n                      <p>Commerce Enablement<\/p>\n                      <p>Customer Experience (Cx)<\/p>\n                  <\/div>\n\n        <img decoding=\"async\" class=\"cs-2-hero-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/logo_white.svg\" alt=\"\">\n      <\/div>\n\n      <img decoding=\"async\" class=\"cs-2-hero-screenshot-desktop\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/02_desktop-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/02_desktop.jpg\" alt=\"\">\n    <\/div>\n  <\/section>\n\n<style type=\"text\/css\">\n .label-heading{\n  font-size: 13px;\n    font-weight: 700;\n    line-height: 1.34;\n    text-transform: uppercase;\n    letter-spacing: 0.02em;\n }\n<\/style>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">Background<\/h2>\n    Jaspal Group is a national leader with 16 home and lifestyle products brands, which includes the manufacturing and retail of the most popular and dynamic Thai ready-to-wear fashion lines. Jaspal has over 350 fashion retail stores in Thailand as well as 3 home d\u00e9cor and furnishing stores.\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Brief<\/h3>\n    As a growing fashion retail group, Jaspal tasked BORN to conduct a creative and technical discovery for its top brand, CPS CHAPS, which required a full redesign and re-platform.\r\n\r\n\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Goals<\/h3>\n    Create a more unified UI &#038; UX experience to increase online sales, ensure the sites are easy to navigate and mobile-friendly, create real-time connectivity to the ERP system.\r\n\r\n\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-fifty-fifty grid container\">\n  <div class=\"cs-fifty-fifty-column\">\n    <h2 class=\"h5\">Staying True to the Brand<\/h2>\n    We completely revamped the visual experience on site, making it feel more updated and true to the CPS CHAPS brand, whose mission is to empower the spirit that makes their customers unique.\r\n\r\n\n    <div class=\"cs-fifty-fifty-screenshot-holder\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/03_mobile-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/03_mobile-800x0-c-default.jpg\" alt=\"\">\n    <\/div>\n  <\/div>\n  <div class=\"cs-fifty-fifty-column\">\n    <h2 class=\"h5\">The Challenge <\/h2>\n    The previous site experience lacked mobile-friendliness, so it was imperative for us to take a mobile-first approach to the redesign. UI &#038; UX were not consistent across all pages, leading to low site traffic.\n    <div class=\"cs-fifty-fifty-screenshot-holder\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/04_mobile-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/04_mobile-800x0-c-default.jpg\" alt=\"\">\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--light\">\n            \n\n<section class=\"cs-point  cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Empowering Individuality <\/h2>\n    <p>With bold, high-resolution imagery, products are the heroes of every page. We created flexible modules that help CPS CHAPS elevate their campaigns and put forth new collections without reinventing the entire website.<\/p>\n\n  <\/div>\n<\/section>\n    \n    \n          \n                          \n\n        <div class=\"csss-screenshot-holder container\" style=\"margin-top: 25.234375%;\">\n          <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/05_desktop-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/05_desktop.jpg\" alt=\"\"  style=\"margin-top: -25.234375vw;\">\n\n          \n          \n                  <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/06_desktop-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/06_desktop.jpg\" alt=\"\"  >\n          \n          <\/div>\n      <\/section>\n\n\n\n\n<section class=\"cs-point cs-point--fullscreen cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Creating an Effective Retail Channel<\/h2>\n    We streamlined the shopping and transaction experience without compromising the bold and sophisticated brand story of CPS CHAPS.\n  <\/div>\n<\/section>\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--dark\">\n      \n                  <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/07_desktop-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/07_desktop.jpg\" alt=\"\"  >\n          \n          \n                          \n\n        <div class=\"csss-screenshot-holder container\" style=\"margin-top: 132.68330733229%;\">\n          <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/08_desktop-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/08_desktop.jpg\" alt=\"\"  style=\"margin-top: -132.68330733229vw;\">\n\n          \n          <\/div>\n      <\/section>\n\n\n\n<section class=\"cs-split-screen-banner\">\n  <div class=\"cs-split-screen-column\">\n    <img decoding=\"async\" class=\"cs-split-screen-image\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/09_square.jpg\" alt=\"\">\n  <\/div>\n  <div class=\"cs-split-screen-column\">\n    <img decoding=\"async\" class=\"cs-split-screen-mobile-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/10_mobile-300x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/10_mobile.jpg\" alt=\"\">\n  <\/div>\n<\/section>\n\n\n\n\n\n\n<section class=\"banner       banner--has-overlay  \">\n      <div  aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url('https:\/\/static.borngroup.com\/uploads\/2020\/09\/tata_cover.jpg')\"><\/div>\n  \n  \n  <a href=https:\/\/www.borngroup.com\/work\/tata\/ class=\"banner-content-holder\" data-custom-cursor data-cursor-text=\"Learn More\">\n    <div  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" >\n                  <div class=\"u-text-small-caps\">Next Work &#8211; Tata Cliq<\/div>\n                          <img decoding=\"async\" class=\"banner-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Tata_logo_white.svg\" alt=\"\">\n              <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n                      <h2 class=\"banner-title\">A Global Marketplace&#8217;s Digital Transformation<\/h2>\n          \n          \n                      <div class=\"banner-tagline banner-tagline--half-width\">\n              <p class=\"\">We designed and delivered a flexible, scalable platform that perfectly encapsulated the luxury experience. <\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/a>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":595,"menu_order":539,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[19,12],"industry":[75,25],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/15389"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=15389"}],"version-history":[{"count":53,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/15389\/revisions"}],"predecessor-version":[{"id":19775,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/15389\/revisions\/19775"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/595"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=15389"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=15389"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=15389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}