{"id":15695,"date":"2020-09-30T20:40:47","date_gmt":"2020-09-30T20:40:47","guid":{"rendered":"https:\/\/www.borngroup.com\/?page_id=15695"},"modified":"2022-02-04T12:24:27","modified_gmt":"2022-02-04T17:24:27","slug":"geely","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/work\/geely\/","title":{"rendered":"Geely"},"content":{"rendered":"\n\n\n    \n\n\n  \n  <section class=\"cs-2-hero cs-2-hero--light\">\n    <div class=\"cs-2-hero-main\">\n            <img decoding=\"async\" class=\"cs-2-hero-bg\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/10\/geely-hero-1440x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/10\/geely-hero.jpg\" alt=\"\">\n      \n            <div class=\"cs-2-hero-main-client-desktop\">\n        <p class=\"label-heading\">Client<\/p>\n        <h1>Geely <\/h1>\n      <\/div>\n    <\/div>\n\n    <div class=\"cs-2-hero-content container\">\n      <div class=\"cs-2-hero-details grid\">\n        <div class=\"cs-2-hero-section cs-2-hero-main-client-mobile\">\n          <p class=\"label-heading\">Client<\/p>\n          <h1>Geely <\/h1>\n        <\/div>\n        <div class=\"cs-2-hero-section\">\n          <h5>Project<\/h5>\n          <p>Robust Development Support<\/p>\n        <\/div>\n        <div class=\"cs-2-hero-section\">\n          <h5>Industry<\/h5>\n                      <p>Automotive<\/p>\n                      <p>B2B<\/p>\n                  <\/div>\n        <div class=\"cs-2-hero-section cs-2-hero-section--services\">\n          <h5>Services<\/h5>\n                      <p>Performance Engineering<\/p>\n                      <p>Technology &amp; Engineering<\/p>\n                  <\/div>\n\n        <img decoding=\"async\" class=\"cs-2-hero-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/02\/Geely_logo._white-3.svg\" alt=\"\">\n      <\/div>\n\n      <img decoding=\"async\" class=\"cs-2-hero-screenshot-desktop\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/10\/geely-2-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/10\/geely-2.jpg\" alt=\"\">\n    <\/div>\n  <\/section>\n\n<style type=\"text\/css\">\n .label-heading{\n  font-size: 13px;\n    font-weight: 700;\n    line-height: 1.34;\n    text-transform: uppercase;\n    letter-spacing: 0.02em;\n }\n<\/style>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">Background<\/h2>\n    Geely is a global automotive group that owns several well-known, international brands. Their operations span the automotive value chain- from research, development, and design to production, sales, and servicing. \n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Brief<\/h3>\n    Geely sold over 2.1 million vehicles in 2018, with Volvo Car sales reaching historic highs of ~650,000 cars globally. With their rapid growth, Geely approached BORN for a digital overhaul that captured modern, relevant customer experience trends and logistic systems.\r\n\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Goals<\/h3>\n    Enhance the website by building development support for Geely&#8217;s R&#038;D, product development services, and logistics overhaul.\n  <\/div>\n<\/section>\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--dark\">\n            \n\n<section class=\"cs-point  cs-point--dark container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Challenge<\/h2>\n    <p>The scope of this project was a unique challenge in that it needed to capture factory onsite support. BORN pushed the boundaries of our offerings by delivering on production planning and logistics applications, as well as digital development for peer-to-peer car sharing. <\/p>\n\n  <\/div>\n<\/section>\n    \n    \n          <\/div>\n      <\/section>\n\n\n\n\n<section class=\"cs-point  cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Strategy and Insight<\/h2>\n    The R&#038;D behind the project led to unique product development. BORN deployed a variety of engineering services to add to the brand&#8217;s digital platform, including infotainment, active safety, body controls, and mechanical engineering services. \n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">Solutions<\/h2>\n    Connected services across Geely&#8217;s brands.\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Outcome<\/h3>\n    BORN delivered on CX, R&#038;D, engineering, and logistic enhancements through a dealer management system, a connected car cloud, global car configurator application support, and global factory onsite support. We ensured Geely&#8217;s digital capabilities scaled up with their rampant growth, and that they could deliver cutting edge automotive services for their clients.  \n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Long-Term Value<\/h3>\n    The app support BORN delivered for Geely saw over 30+ in-bound and in-plant logistics maintenance and support apps. The success of these products helped drive new projects for production planning and logistics. \n  <\/div>\n<\/section>\n\n\n\n\n\n\n<section class=\"banner       banner--has-overlay  \">\n      <div  aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url('https:\/\/static.borngroup.com\/uploads\/2020\/10\/Ford.jpg')\"><\/div>\n  \n  \n  <a href=https:\/\/www.borngroup.com\/work\/ford\/ class=\"banner-content-holder\" data-custom-cursor data-cursor-text=\"Learn More\">\n    <div  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" >\n                  <div class=\"u-text-small-caps\">Next Case Study &#8211; Ford<\/div>\n                          <img decoding=\"async\" class=\"banner-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Ford_logo_white2.svg\" alt=\"\">\n              <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n                      <h2 class=\"banner-title\">Driving Efficiencies for an Auto Giant<\/h2>\n          \n          \n                      <div class=\"banner-tagline banner-tagline--half-width\">\n              <p class=\"\">Our team delivered digital transformation through multiple aspects of Ford\u2019s business, from product implementation to business intelligence services.<\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/a>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":595,"menu_order":530,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[55,18],"industry":[28,76],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/15695"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=15695"}],"version-history":[{"count":50,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/15695\/revisions"}],"predecessor-version":[{"id":24349,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/15695\/revisions\/24349"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/595"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=15695"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=15695"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=15695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}