{"id":1576,"date":"2020-07-07T06:33:30","date_gmt":"2020-07-07T06:33:30","guid":{"rendered":"http:\/\/www.borngroup.com\/?p=1576"},"modified":"2020-10-09T08:34:56","modified_gmt":"2020-10-09T08:34:56","slug":"success-story-merle-norman-launches-new-hand-sanitizer-product","status":"publish","type":"post","link":"https:\/\/www.borngroup.com\/views\/success-story-merle-norman-launches-new-hand-sanitizer-product\/","title":{"rendered":"Success Story: Merle Norman Launches New Hand Sanitizer Product"},"content":{"rendered":"\n\n\n\n\n\n  \n\n\n<section class=\"hero    hero--light \">\n  \n  <div class=\"hero-content-holder\">\n    <div class=\"hero-content container\">\n              <div class=\"hero-breadcrumbs\">\n          <a href=\"\/\" class=\"hero-breadcrumb\">BORN<\/a>\n                    <a href=\"\/Views\/\" class=\"hero-breadcrumb\">Views<\/a>\n        <\/div>\n      \n      \n      <div class=\"hero-title no-tagline\">Success Story: Merle Norman Launches New Hand Sanitizer Product<\/div>\n\n             <style>\n        div.hero-title\n         {\n        font-size: 70px;\n        font-family: big-caslon-fb,serif;\n        font-weight: 400;\n        line-height: 1.1666;\n        }\n        h1.hero-tagline \n        {\n          font-family: proxima-nova,-apple-system,BlinkMacSystemFont,segoe ui,Roboto,helvetica neue,Arial,sans-serif;\n          font-size: 18px;\n          font-weight: 300;\n          line-height: 1.5666;\n        }\n        <\/style>\n\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<p><a href=\"https:\/\/www.merlenorman.com\/\">Merle Norman<\/a>&nbsp;is a family owned and operated cosmetic producer founded in 1931 by Merle Nethercutt Norman. Since then, Merle Norman\u2019s vision has expanded to over 1,000 retail locations throughout the US and Canada. Each independently owned location gives their customers a unique and leisurely experience inspiring them to be the best version of themselves, with exceptional products ranging from skincare, to cosmetics along with indulgent Studio offerings.&nbsp;<\/p>\n\n\n\n<p>As the outbreak of COVID-19 began to sweep the country, Merle Norman and their executive and family member, Travis Richards, were determined to adjust their current eCommerce strategy to fit an imminent need, hand sanitizer. In order to get this solution off the ground, there were a few barriers that needed to be overcome, including; the solution itself, a revised technology landscape to fit their new offering, product packaging, branding and finally FDA approval. In addition, it was critical that Merle Norman consider the well-being of their loyal employees throughout the entirety of this process. This included following CDC guidelines and taking all necessary precautions outlined by the US Government. It\u2019s important to note, this wasn\u2019t Merle Norman\u2019s first time assisting in a national crisis. In WWII, the brand manufactured machine gun oil and camouflage sticks for the US Government \u2013 being called to duty and helping is in their heritage.<\/p>\n\n\n\n<p>After careful consideration, Merle Norman\u2019s team of chemists determined an ideal solution to fit the needs and requirements of their clientele. The final product, which is distributed in a sprayable container is a 75% isopropyl alcohol and 80% ethanol alcohol-based fragrance-free lightweight liquid and is approved by the World Health Organization. The product is available in a convenient 6 oz and 3.4 oz size.&nbsp;<\/p>\n\n\n\n<p>As long-term partners of BORN Group and&nbsp;<a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/overview\/\">Salesforce Commerce Cloud (SFCC)<\/a>, the brand worked closely with the agency to revise their digital landscape to meet this new initiative, under a tight&nbsp;timeline. It was critical that their digital solution not only be scalable to accommodate the amount of intended traffic but flexible enough to make minor adjustments to their product inventory and shipping restrictions, all on the fly. \u2018[We] were very impressed with BORN\u2019s integration and our ability to work together seamlessly, the results truly speak for themselves,\u2019 adds Jose Escobar, eCommerce Lead at Merle Norman. The teams worked closely and were ultimately able to create a stack that fit their business needs.&nbsp;<\/p>\n\n\n\n<p>The \u2018Helping Hands\u2019 initiative was launched by Merle Norman just 3 weeks after inception. With minimum branding and PR associated with the rollout, Merle Norman hosted a banner across their homepage along with a post to social media. Almost immediately, the brand saw a surge in orders of their new product attracting first-time visitors and loyal fans alike. With this success the brand had to create a limitation of purchases per one single user to prevent hoarding and overselling of the merchandise. All in all, the launch of hand sanitizer for the Merle Norman brand was not only beneficial to their business but to the thousands of franchisees who have been forced to close their doors during this time. With the production and distribution of hand sanitizer, Merle Norman was able to not only share their protective solution with individuals across the country during this high-risk time, but simultaneously protect their family-owned business and the thousands of franchisees and employees who rely on their business.\u00a0<\/p>\n\n\n\n<p>Since the launch of Merle Norman\u2019s hand sanitizer, the product has found a new niche in commercial accounts.&nbsp;Merle Norman\u2019s product provides clients with a consistent superior formula in branded packaging all manufactured locally in Merle Normans location in California. Richards adds, \u2018These past few weeks have been crazy for us all, the reception of the hand sanitizer, especially in the sprayable format has been epic. Doctors especially are fawning over this product because of its performance and other applications. The spray is more potent than all the others and doesn\u2019t leave snail trails all over everything and it\u2019s used on surfaces where regular mass gels would never be used- it\u2019s exciting, I\u2019ll never go back to a gel personally!\u2019<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018The addition of hand sanitizers gave our family of franchisees an opportunity to reach out to their local community and spread the word of our new solution,\u2019 adds Travis Richards.<\/p>\n","protected":false},"author":1,"featured_media":4955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83,22],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/posts\/1576"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=1576"}],"version-history":[{"count":4,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/posts\/1576\/revisions"}],"predecessor-version":[{"id":9631,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/posts\/1576\/revisions\/9631"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media\/4955"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=1576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/categories?post=1576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/tags?post=1576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}