{"id":17388,"date":"2020-10-08T21:27:25","date_gmt":"2020-10-08T21:27:25","guid":{"rendered":"https:\/\/www.borngroup.com\/?page_id=17388"},"modified":"2022-02-04T12:16:18","modified_gmt":"2022-02-04T17:16:18","slug":"makino","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/work\/makino\/","title":{"rendered":"Makino"},"content":{"rendered":"\n\n\n    \n\n\n  \n  <section class=\"cs-2-hero cs-2-hero--light\">\n    <div class=\"cs-2-hero-main\">\n            <img decoding=\"async\" class=\"cs-2-hero-bg\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/10\/makino_hero-1-1440x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/10\/makino_hero-1.jpg\" alt=\"\">\n      \n            <div class=\"cs-2-hero-main-client-desktop\">\n        <p class=\"label-heading\">Client<\/p>\n        <h1>Makino<\/h1>\n      <\/div>\n    <\/div>\n\n    <div class=\"cs-2-hero-content container\">\n      <div class=\"cs-2-hero-details grid\">\n        <div class=\"cs-2-hero-section cs-2-hero-main-client-mobile\">\n          <p class=\"label-heading\">Client<\/p>\n          <h1>Makino<\/h1>\n        <\/div>\n        <div class=\"cs-2-hero-section\">\n          <h5>Project<\/h5>\n          <p>eCommerce B2B Solution<\/p>\n        <\/div>\n        <div class=\"cs-2-hero-section\">\n          <h5>Industry<\/h5>\n                      <p>B2B<\/p>\n                      <p>Manufacturing<\/p>\n                  <\/div>\n        <div class=\"cs-2-hero-section cs-2-hero-section--services\">\n          <h5>Services<\/h5>\n                      <p>Commerce Enablement<\/p>\n                      <p>ERP<\/p>\n                      <p>Technology &amp; Engineering<\/p>\n                  <\/div>\n\n        <img decoding=\"async\" class=\"cs-2-hero-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/02\/Makino_White_logo-2.svg\" alt=\"\">\n      <\/div>\n\n      <img decoding=\"async\" class=\"cs-2-hero-screenshot-desktop\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/10\/makino_1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/10\/makino_1.jpg\" alt=\"\">\n    <\/div>\n  <\/section>\n\n<style type=\"text\/css\">\n .label-heading{\n  font-size: 13px;\n    font-weight: 700;\n    line-height: 1.34;\n    text-transform: uppercase;\n    letter-spacing: 0.02em;\n }\n<\/style>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">Background<\/h2>\n    Makino is an industry leader in machinery design and innovation, creating applicable solutions for businesses all over the world. They produce the most efficient and precise metal-cutting and EDM machines on the market. \n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Brief<\/h3>\n    Makino sought a strategic eCommerce partner that could transform their current online presence into an interactive and informative shopping resource for existing and future B2B clients. \n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Goals<\/h3>\n    Makino required a complete replatform through SAP Commerce to create a responsive site that focused on making product details clear to the end-user.\n  <\/div>\n<\/section>\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--dark\">\n            \n\n<section class=\"cs-point  cs-point--dark container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Challenge<\/h2>\n    <p>It was imperative for each product detail page to include in-depth information to enable users to find the best product for their needs on their own, rather than depending on a customer service representative to assist. <\/p>\n\n  <\/div>\n<\/section>\n    \n    \n          \n                          \n\n        <div class=\"csss-screenshot-holder container\" style=\"margin-top: 28.125%;\">\n          <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/10\/makino_2-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/10\/makino_2.jpg\" alt=\"\"  style=\"margin-top: -28.125vw;\">\n\n          \n          <\/div>\n      <\/section>\n\n\n\n\n<section class=\"cs-point  cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">A New Approach to Checkout<\/h2>\n    An improved guest checkout gave the Makino team the ability to show personalized recommendations to customers based on their interactions with the site. \n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"cs-point cs-point--fullscreen cs-point--dark container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Results<\/h2>\n    Users are now able to peruse items, refer to previous orders, manage their account, and receive customized pricing, all of which was not possible on their previous system.\r\n\r\nBORN also executed a back-office integration with Makino&#8217;s account and database systems to streamline their business productivity and output. The long-term effects of that optimization proved invaluable for Makino, who saw profitable growth as a result.\n  <\/div>\n<\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":595,"menu_order":520,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[19,61,18],"industry":[76,40],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/17388"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=17388"}],"version-history":[{"count":29,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/17388\/revisions"}],"predecessor-version":[{"id":24337,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/17388\/revisions\/24337"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/595"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=17388"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=17388"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=17388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}