{"id":1848,"date":"2020-07-17T19:02:23","date_gmt":"2020-07-17T19:02:23","guid":{"rendered":"http:\/\/www.borngroup.com\/?page_id=1848"},"modified":"2020-09-24T12:32:04","modified_gmt":"2020-09-24T12:32:04","slug":"cx-research-strategy","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/services\/brand-experience-bx\/cx-research-strategy\/","title":{"rendered":"Research &#038; Experience Strategy"},"content":{"rendered":"\n\n\n  \n\n\n\n\n\n<section class=\"hero  hero--fullscreen  hero--dark \">\n  \n  <div class=\"hero-content-holder\">\n    <div class=\"hero-content container\">\n              <div class=\"hero-breadcrumbs\">\n          <a href=\"https:\/\/www.borngroup.com\/services\/brand-experience-bx\/\" class=\"hero-breadcrumb\">Brand Experience (Bx)<\/a>\n                    <a href=\"https:\/\/www.borngroup.com\/services\/brand-experience-bx\/cx-research-strategy\/\" class=\"hero-breadcrumb\">Research &#038; Experience Strategy<\/a>\n        <\/div>\n      \n      \n      <div class=\"hero-title \">Research &#038; Experience Strategy <\/div>\n\n              <h1 class=\"hero-tagline\">\n          The north star for the industry.\n        <\/h1>\n             <style>\n        div.hero-title\n         {\n        font-size: 70px;\n        font-family: big-caslon-fb,serif;\n        font-weight: 400;\n        line-height: 1.1666;\n        }\n        h1.hero-tagline \n        {\n          font-family: proxima-nova,-apple-system,BlinkMacSystemFont,segoe ui,Roboto,helvetica neue,Arial,sans-serif;\n          font-size: 18px;\n          font-weight: 300;\n          line-height: 1.5666;\n        }\n        <\/style>\n\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"summary container grid\">\n    \n    <div class=\"summary-lead\">Creating a memorable and transformational brand experience is no easy feat. <\/div>\n    <div class=\"summary-copy\"><p>A successful digital solution requires research and strategy to create a purpose-driven customer experience. At BORN, we combine technology, business transformation along with research &amp; experience to create a user-centered solution. We specialize in:<\/p>\n<ul>\n<li>User Research &amp; Testing<\/li>\n<li>Market Research &amp; Competitive Reviews<\/li>\n<li>Behavioral Profiling &amp; Analysis<\/li>\n<li>User Journey Mapping<\/li>\n<li>Brand Identity &amp; Tone of Voice<\/li>\n<li>UX &amp; UI Concept Visualization<\/li>\n<li>Experience Management<\/li>\n<\/ul>\n<\/div>\n<\/section>\n\n\n\n<section class=\"summary container grid\">\n          <h2 class=\"h1 summary-title\">User Research<\/h2>\n    \n    <div class=\"summary-lead\">Innovation, empathy, and a user-centered approach grounded in rigorous scientific research.<\/div>\n    <div class=\"summary-copy\"><p>Our research practice helps companies develop a deeper understanding of what motivates your target audience\u2014and testing helps spark new innovations and validate solutions. We have access to a full-service, state-of-the-art research facility with a study space and observation room that supports user interviews, usability studies, eye tracking, accessibility evaluations, mobile testing, biometrics tracking, and more.<\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"four-column-section four-column-section--dark container\">\n      <h2 class=\"h5 four-column-section-title\">Sample User Research Activities<\/h2>\n    <div class=\"grid\">\n          <div class=\"fcs-column\">\n\n                <h3 class=\"h5 fcs-column-title\">Usability Studies<\/h3>\n        <div class=\"fcs-column-description\">\n          <p>Observe and monitor users going through your site\/tool\/app in order to identify opportunities for improvement and inspire creative solutions.<\/p>\n\n        <\/div>\n              <\/div>\n          <div class=\"fcs-column\">\n\n                <h3 class=\"h5 fcs-column-title\">Participatory Design<\/h3>\n        <div class=\"fcs-column-description\">\n          <p>Collaborative workshopping with target audience members to build empathy and uncover how to deliver value.<\/p>\n\n        <\/div>\n              <\/div>\n          <div class=\"fcs-column\">\n\n                <h3 class=\"h5 fcs-column-title\">Eye Tracking<\/h3>\n        <div class=\"fcs-column-description\">\n          <p>Following where people actually look and how they navigate when interacting with ads, mobile, desktop, and more.<\/p>\n\n        <\/div>\n              <\/div>\n          <div class=\"fcs-column\">\n\n                <h3 class=\"h5 fcs-column-title\">Accessibility Evaluation<\/h3>\n        <div class=\"fcs-column-description\">\n          <p>Evaluating a solution for accessibility best practices, section 508 requirements compliance, and general inclusion.<\/p>\n\n        <\/div>\n              <\/div>\n      <\/div>\n<\/section>\n\n\n\n<section class=\"summary container grid\">\n          <h2 class=\"h1 summary-title\">Experience Strategy<\/h2>\n    \n    <div class=\"summary-lead\">We create meaningful customer experiences by connecting business\r\ngoals with a design strategy.<\/div>\n    <div class=\"summary-copy\"><p>When your customers engage with products and services, they have an experience that can make or break your organization. Our Experience Strategy &amp; Design team helps you design and deliver these experiences to ensure they are meaningful and valuable to your user.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"four-column-section four-column-section--dark container\">\n      <h2 class=\"h5 four-column-section-title\">Sample Experience Strategy Activities<\/h2>\n    <div class=\"grid\">\n          <div class=\"fcs-column\">\n\n                <h3 class=\"h5 fcs-column-title\">Journey Mapping &#038; Service Blueprints<\/h3>\n        <div class=\"fcs-column-description\">\n          <p>Outline the emotional, operational, and technical relationships to identify end-user pain points and opportunities.<\/p>\n\n        <\/div>\n              <\/div>\n          <div class=\"fcs-column\">\n\n                <h3 class=\"h5 fcs-column-title\">Behavioral Archetypes &#038; Personas<\/h3>\n        <div class=\"fcs-column-description\">\n          <p>Understand the behavioral motivations and barriers to your customer&#8217;s experience.<\/p>\n\n        <\/div>\n              <\/div>\n          <div class=\"fcs-column\">\n\n                <h3 class=\"h5 fcs-column-title\">Co-Design Workshops<\/h3>\n        <div class=\"fcs-column-description\">\n          <p>Engage end-users as co-creators. They help design products and services best suited to serve their needs while also delivering business value.<\/p>\n\n        <\/div>\n              <\/div>\n          <div class=\"fcs-column\">\n\n                <h3 class=\"h5 fcs-column-title\">Multi-Touchpoint Experience Audits<\/h3>\n        <div class=\"fcs-column-description\">\n          <p>Evaluate the current state of an existing experience from front and backstage perspectives.<\/p>\n\n        <\/div>\n              <\/div>\n      <\/div>\n<\/section>\n\n\n\n\n\n  <section class=\"about-section\" id=\"about-section-type-more\">\n    <div class=\"container\">\n            <header class=\"about-section-header\">\n        <h2>Related Services<\/h2>\n\n        \n        \n              <\/header>\n\n      <div class=\"about-section-body about-section-body-type-more \">\n        \n\n\n        \n        \n\n        \n\n\n        \n\n\n\n                                <div class=\"about-section-column about-section-column--more\">\n                              <h3 class=\"h4 about-section-column-title\">Customer Experience (CX) <\/h3>\n              \n              <div class=\"about-section-colum-copy\">\n                CX is a key differentiator in commerce, and its mastery is something we consider essential in the new digital economy.\n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/\">\n  <span class=\"u-sr-only\">Customer Experience (CX)<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n            <\/div>\n                      <div class=\"about-section-column about-section-column--more\">\n                              <h3 class=\"h4 about-section-column-title\">Content<\/h3>\n              \n              <div class=\"about-section-colum-copy\">\n                Content is the magnet that captivates audiences and brings them closer to your brand.\n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/content\/\">\n  <span class=\"u-sr-only\">Content<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n            <\/div>\n                      <div class=\"about-section-column about-section-column--more\">\n                              <h3 class=\"h4 about-section-column-title\">Behavioral Experience (Be)<\/h3>\n              \n              <div class=\"about-section-colum-copy\">\n                Behavioral experience, or Be, studies the ways people engage and transact in their daily lives across all channels \u2013 from retail stores, events and print, to web, mobile, social, and gaming.\n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"https:\/\/www.borngroup.com\/services\/behavioral-experience\/\">\n  <span class=\"u-sr-only\">Behavioral Experience (Be)<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 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