{"id":1999,"date":"2020-07-21T12:48:24","date_gmt":"2020-07-21T12:48:24","guid":{"rendered":"http:\/\/www.borngroup.com\/?page_id=1999"},"modified":"2023-04-06T13:07:54","modified_gmt":"2023-04-06T17:07:54","slug":"fashion","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/industries\/fashion\/","title":{"rendered":"Fashion"},"content":{"rendered":"\n\n\n  \n\n\n\n\n\n<section class=\"hero hero--fixed-content hero--fullscreen   hero--has-overlay\">\n      <img decoding=\"async\" class=\"hero-background\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/fashion.jpg\" alt=\"\" aria-hidden=\"true\">\n      \n  <div class=\"hero-content-holder\">\n    <div class=\"hero-content container\">\n              <div class=\"hero-breadcrumbs\">\n          <a href=\"https:\/\/www.borngroup.com\/industries\/\" class=\"hero-breadcrumb\">Industries<\/a>\n                    <a href=\"https:\/\/www.borngroup.com\/industries\/fashion\/\" class=\"hero-breadcrumb\">Fashion<\/a>\n        <\/div>\n      \n      \n      <div class=\"hero-title \">Fashion<\/div>\n\n              <h1 class=\"hero-tagline\">\n          BORN Group designs, develops, and creates content for fashion and apparel brands driven by lifestyle storytelling and commerce experiences. \n        <\/h1>\n             <style>\n        div.hero-title\n         {\n        font-size: 70px;\n        font-family: big-caslon-fb,serif;\n        font-weight: 400;\n        line-height: 1.1666;\n        }\n        h1.hero-tagline \n        {\n          font-family: proxima-nova,-apple-system,BlinkMacSystemFont,segoe ui,Roboto,helvetica neue,Arial,sans-serif;\n          font-size: 18px;\n          font-weight: 300;\n          line-height: 1.5666;\n        }\n        <\/style>\n\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"summary container grid\">\n    \n    <div class=\"summary-lead\">Connecting commerce, content, and creative to create exceptional brand experiences. \r\n<\/div>\n    <div class=\"summary-copy\"><p>At BORN, we specialize in creating exceptional brand experiences through the seamless integration of commerce, content, and creative. Our fashion creative agency is dedicated to helping fashion (eCommerce and brick-and-mortar) businesses stand out in a crowded market.<\/p>\n<p>Our team of experts provides website design and development for fashion brands that delivers a frictionless, award-winning eCommerce experience. We understand that the fashion industry is highly competitive, with little differentiation between products or brands, making it challenging to capture buyers&#8217; attention. Our unique approach to this paradigm involves a careful blend of exceptional creative and compelling lifestyle-driven storytelling.<\/p>\n<\/div>\n<\/section>\n\n\n<section class=\"stella-teaser container grid\">\n  <div class=\"stella-teaser-content\">\n    <h2 class=\"h1 stella-teaser-title\">\n              <a href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/creative\/\">Creative<\/a>\n          <\/h2>\n    <div class=\"stella-teaser-lead\"><\/div>\n    <div class=\"stella-teaser-copy\"><p>Creativity is far more than beautiful visual content; it is a science. It needs to drive excitement to build brand awareness, customer loyalty, and ultimately advocacy.\u00a0<\/p>\n<p>BORN\u2019s creative teams work tirelessly to understand a client\u2019s brand values and ethos in order to create the ultimate empirical \u201clifestyle\u201d shopping experience, with careful consideration given to color palettes, typography, and layouts to resonate with the target audience.\u00a0<\/p>\n<\/div>\n          \n\n\n<a href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/creative\/\" class=\"link-cta  link-underline\" data-cursor-text=\"Creative\">Creative <svg aria-hidden=\"true\" class=\"icon \" style=\"color: inherit\" width=\"24px\" height=\"24px\" viewBox=\" 0 0 24 24\"><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n      <\/div>\n        <\/section>\n\n\n<section class=\"stella-teaser container grid\">\n  <div class=\"stella-teaser-content\">\n    <h2 class=\"h1 stella-teaser-title\">\n              <a href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/content\/\">Content<\/a>\n          <\/h2>\n    <div class=\"stella-teaser-lead\"><\/div>\n    <div class=\"stella-teaser-copy\"><p>The way that content is being consumed continues to evolve at an unprecedented rate, with buyers demanding highly personalized, content-rich experiences 24\/7 across all channels. Retailers and brands continue to struggle with the delivery of relevant, personalized messaging at scale, velocity, and quality.<\/p>\n<p>BORN provides comprehensive services to solve these challenges\u2013encompassing high-end catwalk video, lookbook photography, virtual changing room experiences, editorial copywriting, and engaging digital marketing campaigns.<\/p>\n<\/div>\n          \n\n\n<a href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/content\/\" class=\"link-cta  link-underline\" data-cursor-text=\"Content\">Content <svg aria-hidden=\"true\" class=\"icon \" style=\"color: inherit\" width=\"24px\" height=\"24px\" viewBox=\" 0 0 24 24\"><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n      <\/div>\n        <\/section>\n\n\n<section class=\"stella-teaser container grid\">\n  <div class=\"stella-teaser-content\">\n    <h2 class=\"h1 stella-teaser-title\">\n              <a href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/ecommerce\/\">Commerce<\/a>\n          <\/h2>\n    <div class=\"stella-teaser-lead\"><\/div>\n    <div class=\"stella-teaser-copy\"><p>A transactional website, mobile shopping experience, social interaction, or digital marketing engagement will be highly ineffective unless the overall experience is orchestrated correctly. Bringing creative, content, and commerce seamlessly together is a key differentiator for BORN.<\/p>\n<p>Solving age-old challenges such as \u201ctry before you buy\u201d can now be considered through new technologies such as Augmented Reality (AR) and Virtual Reality (VR) to showcase products in a new virtual shopping world. We also leverage voice search and chatbots to help to improve customer communication.<\/p>\n<\/div>\n          \n\n\n<a href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/ecommerce\/\" class=\"link-cta  link-underline\" data-cursor-text=\"eCommerce\">eCommerce <svg aria-hidden=\"true\" class=\"icon \" style=\"color: inherit\" width=\"24px\" height=\"24px\" viewBox=\" 0 0 24 24\"><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n      <\/div>\n        <\/section>\n\n\n\n\n\n\n<section class=\"banner    banner--fullscreen   banner--has-overlay  \">\n      <div  aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url('https:\/\/static.borngroup.com\/uploads\/2020\/07\/Diesel_hero.jpg')\"><\/div>\n  \n  \n  <a href=https:\/\/www.borngroup.com\/work\/diesel\/ class=\"banner-content-holder\" data-custom-cursor data-cursor-text=\"Learn More\">\n    <div  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" >\n                  <div class=\"u-text-small-caps\">Work\u30fbFashion<\/div>\n                          <img decoding=\"async\" class=\"banner-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Diesel_logo.svg\" alt=\"\">\n              <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n                      <h2 class=\"banner-title\">Establishing a Unified Digital Flagship<\/h2>\n          \n          \n                      <div class=\"banner-tagline banner-tagline--half-width\">\n              <p class=\"\">Creating a cohesive brand experience with exceptional creative and content.<\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/a>\n<\/section>\n\n\n\n\n\n  <section class=\"about-section\" id=\"about-section-type-more\">\n    <div class=\"container\">\n            <header class=\"about-section-header\">\n        <h2>Related Services<\/h2>\n\n        \n        \n              <\/header>\n\n      <div class=\"about-section-body about-section-body-type-more \">\n        \n\n\n        \n        \n\n        \n\n\n        \n\n\n\n                                <div class=\"about-section-column about-section-column--more\">\n                              <h3 class=\"h4 about-section-column-title\">Customer Experience (Cx)<\/h3>\n              \n              <div class=\"about-section-colum-copy\">\n                Stand out in the modern marketplace with purpose-driven customer experience.\n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"\/services\/customer-experience\/\">\n  <span class=\"u-sr-only\">Customer Experience (CX)<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n            <\/div>\n                      <div class=\"about-section-column about-section-column--more\">\n                              <h3 class=\"h4 about-section-column-title\">Brand Experience (Bx)<\/h3>\n              \n              <div class=\"about-section-colum-copy\">\n                Through best-in-class people, technology and collaboration, we define and deliver the experiences that keep customers coming back for more.\n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"\/services\/brand-experience-bx\/\">\n  <span class=\"u-sr-only\">Brand Experience (Bx)<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n            <\/div>\n                      <div class=\"about-section-column about-section-column--more\">\n                              <h3 class=\"h4 about-section-column-title\">Data Science &#038; Experience<\/h3>\n              \n              <div class=\"about-section-colum-copy\">\n                Instill data-driven intelligence across the organization to accelerate performance.\n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"\/services\/data-science\/\">\n  <span class=\"u-sr-only\">Data Science &amp; Experience (Dx)<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 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