{"id":2016,"date":"2020-07-21T17:18:04","date_gmt":"2020-07-21T17:18:04","guid":{"rendered":"http:\/\/www.borngroup.com\/?page_id=2016"},"modified":"2023-04-05T13:19:32","modified_gmt":"2023-04-05T17:19:32","slug":"behavioral-experience","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/services\/behavioral-experience\/","title":{"rendered":"Behavioral Experience (Be)"},"content":{"rendered":"\n\n\n  \n\n\n\n\n\n<section class=\"hero hero--fixed-content hero--fullscreen   hero--has-overlay\">\n      <img decoding=\"async\" class=\"hero-background\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/behavioral-experience.jpg\" alt=\"\" aria-hidden=\"true\">\n      \n  <div class=\"hero-content-holder\">\n    <div class=\"hero-content container\">\n              <div class=\"hero-breadcrumbs\">\n          <a href=\"https:\/\/www.borngroup.com\/services\/\" class=\"hero-breadcrumb\">Services<\/a>\n                    <a href=\"https:\/\/www.borngroup.com\/services\/behavioral-experience\/\" class=\"hero-breadcrumb\">Behavioral Experience (Be)<\/a>\n        <\/div>\n      \n      \n      <div class=\"hero-title \">Behavioral Experience (Be)<\/div>\n\n              <h1 class=\"hero-tagline\">\n          In our behavioral design practice, we analyze the ways people engage and transact in their daily lives across all channels \u2013 from retail stores, events and print, to web, mobile, social, and gaming.\n        <\/h1>\n             <style>\n        div.hero-title\n         {\n        font-size: 70px;\n        font-family: big-caslon-fb,serif;\n        font-weight: 400;\n        line-height: 1.1666;\n        }\n        h1.hero-tagline \n        {\n          font-family: proxima-nova,-apple-system,BlinkMacSystemFont,segoe ui,Roboto,helvetica neue,Arial,sans-serif;\n          font-size: 18px;\n          font-weight: 300;\n          line-height: 1.5666;\n        }\n        <\/style>\n\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"summary container grid\">\n    \n    <div class=\"summary-lead\">Leveraging behavioral science to create seamless experiences.<\/div>\n    <div class=\"summary-copy\"><p class=\"p1\">A seamless omnichannel experience is the holy grail for consumer brands. But to create an experience people love, brands need to understand and respond to the motivations that drive a consumer to act.<\/p>\n<p class=\"p1\">BORN seizes these motivations to design connected customer journeys based on behavioral science across digital and physical channels. We understand how these channels can harmonize to accelerate target audience&#8217;s journey, ensuring a smooth experience across every touchpoint that increases conversion.<\/p>\n<\/div>\n<\/section>\n\n\n<section class=\"stella-teaser container grid\">\n  <div class=\"stella-teaser-content\">\n    <h2 class=\"h1 stella-teaser-title\">\n              <a href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/ecommerce\/\">Commerce Enablement<\/a>\n          <\/h2>\n    <div class=\"stella-teaser-lead\"><\/div>\n    <div class=\"stella-teaser-copy\"><p>Our commerce platforms offer valuable behavioral functionalities, such as most popular product &#038; services and cart abandonment insights. To create behavioral experience, we offer Commerce Lead, Side-by-Side and Headless Commerce options across all major platforms, including Adobe, BigCommerce, Elastic Path, SAP, Salesforce, and more.<\/p>\n<\/div>\n          \n\n\n<a href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/ecommerce\/\" class=\"link-cta  link-underline\" data-cursor-text=\"eCommerce\">eCommerce <svg aria-hidden=\"true\" class=\"icon \" style=\"color: inherit\" width=\"24px\" height=\"24px\" viewBox=\" 0 0 24 24\"><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n      <\/div>\n        <\/section>\n\n\n<section class=\"stella-teaser container grid\">\n  <div class=\"stella-teaser-content\">\n    <h2 class=\"h1 stella-teaser-title\">\n              <a href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/digital-marketing\/\">Behavioral Marketing<\/a>\n          <\/h2>\n    <div class=\"stella-teaser-lead\"><\/div>\n    <div class=\"stella-teaser-copy\"><p>Drive sales through behavioral marketing strategy and channels. BORN partners with clients to build and execute a comprehensive digital strategy based on audience segmentation and consumer behaviors. Anticipate and meet customer needs across SEO, Google ads, Facebook ads, retarget ads, email marketing, and more.<\/p>\n<\/div>\n          \n\n\n<a href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/digital-marketing\/\" class=\"link-cta  link-underline\" data-cursor-text=\"Digital Marketing\">Digital Marketing <svg aria-hidden=\"true\" class=\"icon \" style=\"color: inherit\" width=\"24px\" height=\"24px\" viewBox=\" 0 0 24 24\"><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n      <\/div>\n        <\/section>\n\n\n\n<section class=\"four-column-section four-column-section--dark container\">\n    <div class=\"grid\">\n          <div class=\"fcs-column\">\n\n                <h3 class=\"h5 fcs-column-title\">Design Thinking and UX Design<\/h3>\n        <div class=\"fcs-column-description\">\n          <p>We develop a deep understanding of the target consumer to guide the design of human-centered products and services. Through empathy-led problem solving we are able to create data-driven, configurable store experiences that cross the physical and digital divide.<\/p>\n\n        <\/div>\n              <\/div>\n          <div class=\"fcs-column\">\n\n                <h3 class=\"h5 fcs-column-title\">The Physical Experience<\/h3>\n        <div class=\"fcs-column-description\">\n          <p>We harmonize the physical experience with the digital to tap into a consumer&#8217;s spoken and unspoken needs, ensuring they enjoy the best CX possible. Personalized service and fulfillment options remain at the top of customer expectations in any digital-physical offering. <\/p>\n\n        <\/div>\n              <\/div>\n          <div class=\"fcs-column\">\n\n                <h3 class=\"h5 fcs-column-title\">Behavior Change Design<\/h3>\n        <div class=\"fcs-column-description\">\n          <p>Behavior Change Design integrates a broad set of practices based on behavioral, organizational, decision science, motivational psychology, and human-centered design. We achieve effective engagement through target behavior identification and continued testing.<\/p>\n\n        <\/div>\n              <\/div>\n          <div class=\"fcs-column\">\n\n                <h3 class=\"h5 fcs-column-title\">Content Management Systems<\/h3>\n        <div class=\"fcs-column-description\">\n          <p>An intelligent CMS helps brands deliver engaging content and personalizes the experience based on customer preferences and history. Help customers find products quicker through AI and reduce cart abandonment with CMS solutions from leading platforms.<\/p>\n\n        <\/div>\n              <\/div>\n      <\/div>\n<\/section>\n\n\n\n\n\n  <section class=\"about-section\" id=\"about-section-type-more\">\n    <div class=\"container\">\n            <header class=\"about-section-header\">\n        <h2>Related Services<\/h2>\n\n        \n        \n              <\/header>\n\n      <div class=\"about-section-body about-section-body-type-more \">\n        \n\n\n        \n        \n\n        \n\n\n        \n\n\n\n                                <div class=\"about-section-column about-section-column--more\">\n                              <h3 class=\"h4 about-section-column-title\">Physical Design (Px)<\/h3>\n              \n              <div class=\"about-section-colum-copy\">\n                Capturing new customers at every stage of growth with exceptional ergonomics, aesthetics and appeal.\n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"https:\/\/www.borngroup.com\/services\/physical-experience-design\/\">\n  <span class=\"u-sr-only\">Physical Design (Px)<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n            <\/div>\n                      <div class=\"about-section-column about-section-column--more\">\n                              <h3 class=\"h4 about-section-column-title\">Content<\/h3>\n              \n              <div class=\"about-section-colum-copy\">\n                Creating content that captivates audiences, bringing them closer to your brand.\n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/content\/\">\n  <span class=\"u-sr-only\">Content<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n            <\/div>\n                      <div class=\"about-section-column about-section-column--more\">\n                              <h3 class=\"h4 about-section-column-title\">Creative<\/h3>\n              \n              <div class=\"about-section-colum-copy\">\n                Developing beautiful, aspirational experiences that inspire customers.\n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/creative\/\">\n  <span class=\"u-sr-only\">Creative<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 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