{"id":21059,"date":"2021-02-04T12:56:30","date_gmt":"2021-02-04T12:56:30","guid":{"rendered":"https:\/\/www.borngroup.com\/?page_id=21059"},"modified":"2023-06-28T02:23:25","modified_gmt":"2023-06-28T06:23:25","slug":"delta-faucet","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/work\/delta-faucet\/","title":{"rendered":"Delta Faucet"},"content":{"rendered":"\n\n\n    \n      <style>\n      .cs-1-hero-logo {\n        width: 140px;\n      }\n\n      @media screen and (min-width: 768px) {\n        .cs-1-hero-logo {\n          width: 150px;\n        }\n      }\n    <\/style>\n  \n  <section class=\"cs-1-hero\">\n    <div class=\"cs-1-hero-content\">\n      <div class=\"cs-1-hero-content-spacer\">\n        <div class=\"cs-1-hero-section\">\n          <p class=\"label-heading\">Client<\/p>\n          <h1>Delta Faucet<\/h1>\n        <\/div>\n        <div class=\"cs-1-hero-section\">\n          <h5>Project<\/h5>\n          <p>Long-Term Strategic Partnership<\/p>\n        <\/div>\n        <div class=\"cs-1-hero-section\">\n          <h5>Industry<\/h5>\n                      <p>B2B<\/p>\n                      <p>B2C<\/p>\n                      <p>Manufacturing<\/p>\n                  <\/div>\n        <div class=\"cs-1-hero-section\">\n          <h5>Services<\/h5>\n                      <p>Commerce Enablement<\/p>\n                      <p>Content and Creative<\/p>\n                      <p>Customer Experience (Cx)<\/p>\n                      <p>Experience Management<\/p>\n                  <\/div>\n\n        <img decoding=\"async\" class=\"cs-1-hero-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_logo.svg\" alt=\"\">\n      <\/div>\n    <\/div>\n    <aside class=\"cs-1-hero-aside\">\n            <img decoding=\"async\" class=\"cs-1-hero-bg\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_hero-720x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_hero.jpg\" alt=\"\">\n      \n            <img decoding=\"async\" class=\"cs-1-hero-screenshot-mobile\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_mobile2b-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_mobile2b.jpg\" alt=\"\">\n    <\/aside>\n\n    <div class=\"cs-1-screenshot-desktop-holder container\">\n      <img decoding=\"async\" class=\"cs-1-hero-screenshot-desktop\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_desktop1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_desktop1.jpg\" alt=\"\">\n    <\/div>\n  <\/section>\n\n\n\n<style type=\"text\/css\">\n .label-heading{\n  font-size: 13px;\n    font-weight: 700;\n    line-height: 1.34;\n    text-transform: uppercase;\n    letter-spacing: 0.02em;\n }\n<\/style>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">Background<\/h2>\n    Delta Faucet Company is a wholly-owned division of Masco Corp. Masco has been listed on the NYSE since 1969 and owns more than 20 brands, employing 32,000 individuals worldwide. Delta Faucet Company markets three iconic American brands: Delta Faucet, Peerless Faucet and the luxury line &#8211; BRIZO. BORN has been working with Delta Faucet on numerous projects throughout the past 5 years.\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Brief<\/h3>\n    Delta Faucet Company supports a complex multi-channel model \u2013 wholesale, trade and professionals, commercial as well as online B2C (aftermarket parts) and B2B sales. For this project, they sought a long-term strategic partner to modernize all aspects of their e-business operations, including functional, system architecture, and server\/hosting infrastructure.\r\n\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Goals<\/h3>\n    The project aimed to update the overall online user experience and design (UX\/UI) and improve the e-business operational management with increased website stability, security and speed to market.\n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"cs-point cs-point--fullscreen cs-point--dark container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Challenge<\/h2>\n    One obstacle BORN had to overcome was implementing Delta Faucet\u2019s middleware, Jitterbit, as it needed to be done in an appropriate format to successfully finalize results in SFCC. Fine-tuning the product data through Jitterbit led toward a state-of-the-art product feed.\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-1-screenshot\">\n  <div class=\"cs-1-screenshot-scroller\" style=\"width: calc(5 * (100vw - 2 * var(--container-gutter)) + 6 * var(--container-gutter))\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_desktop2-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_desktop2.jpg\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_desktop3-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_desktop3.jpg\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_desktop4-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_desktop4.jpg\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_desktop5-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_desktop5.jpg\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_desktop6-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_desktop6.jpg\" alt=\"\">\n      <\/div>\n<\/section>\n\n\n\n\n<section class=\"cs-point cs-point--fullscreen cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Personas &#038; Journeys<\/h2>\n    BORN performed a series of journey mapping and persona synthesis exercises based on stakeholder workshops and user interviews to better understand the different spaces of professional and consumer home improvement and maintenance.\r\n\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-fifty-fifty grid container\">\n  <div class=\"cs-fifty-fifty-column\">\n    <h2 class=\"h5\">Homepage Value<\/h2>\n    BORN redesigned the homepage using insights gathered from heat mapping and Google Analytics to offer inspiration, guidance, and easy shopping in a one-stop shop.\n    <div class=\"cs-fifty-fifty-screenshot-holder\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_mobile1-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_mobile1-800x0-c-default.jpg\" alt=\"\">\n    <\/div>\n  <\/div>\n  <div class=\"cs-fifty-fifty-column\">\n    <h2 class=\"h5\">New Product Offering<\/h2>\n    BORN created an experience for a new business venture of refurbished products and strategized on positioning this product category. Benefits and logistics were carefully detailed and communicated to customers on a landing page and every refurbished PDP.\n    <div class=\"cs-fifty-fifty-screenshot-holder\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_mobile_home-1-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_mobile_home-1-800x0-c-default.jpg\" alt=\"\">\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-1-screenshot\">\n  <div class=\"cs-1-screenshot-scroller\" style=\"width: calc(1 * (100vw - 2 * var(--container-gutter)) + 2 * var(--container-gutter))\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_desktop7-1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_desktop7-1.jpg\" alt=\"\">\n      <\/div>\n<\/section>\n\n\n\n<section class=\"cs-showcase container\">\n  <div class=\"cs-showcase-content\">\n    <h2 class=\"h5 cs-showcase-title\">Site Solutions<\/h2>\n    BORN engineered a seamless side-by-side implementation of both Salesforce Commerce Cloud and Drupal on the sites back and front end to create a headless architecture for their commerce and content needs. This solution was invaluable for managing Delta\u2019s expansive library of products. \n  <\/div>\n  <div class=\"cs-showcase-screenshots-holder\">\n    <div class=\"cs-showcase-thing\">\n      <div class=\"cs-showcase-screenshots\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_mobile4-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_mobile4.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_mobile5-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_mobile5.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_mobile6-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_mobile6.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_mobile8-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_mobile8.jpg\"\n               alt=\"\">\n              <\/div>\n      <div class=\"cs-showcase-screenshots\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_mobile7-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_mobile7.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_mobile9-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_mobile9.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_mobile10-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_mobile10.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_mobile11-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/DeltaFaucet_mobile11.jpg\"\n               alt=\"\">\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">Solution<\/h2>\n    BORN took a multilayered approach to the project by taking over functional support for all websites through Jahia CMS and Drupal CMS platforms. The team mapped and analyzed all e-business related infrastructure environments, providing recommendations for new architecture and maintaining the new hosting infrastructure. A UX update was also performed for all Delta Faucet Company brands (Delta Faucet, Peerless and BRIZO).\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Outcome<\/h3>\n    BORN created a comprehensive design system featuring a modular approach for Delta and BRIZO brands, resulting in consistency and speed when designing new features and iterations. With a unified code base, repeatable patterns, and holistic guidelines, more time can be spent innovating. The team also utilized technology partners to deliver Delta Faucet&#8217;s rigorous scope of work. Beyond cross-platform integration of SFCC, Drupal and middleware provided by Jitterbit, we used Brandify and Pricespider integrations, along with Google Analytics&#8217; enhanced eCommerce implementation.\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Long-term value<\/h3>\n    BORN received glowing client testimony for this project. The Senior Director of Digital Services at Delta Faucet noted: \u201cThis solution provides us with industry-leading capabilities that will allow us to market, sell and fulfill our products directly to our consumers and professional users. [BORN] has been an excellent partner throughout the entire journey. We couldn\u2019t have done this without them.\u201d BORN continues to work with Delta on upcoming initiatives and site improvements.\n  <\/div>\n<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n\n<section class=\"banner       banner--has-overlay  \">\n      <div  aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url('https:\/\/static.borngroup.com\/uploads\/2022\/01\/AsianPaints_2b.jpg')\"><\/div>\n  \n  \n  <a href=https:\/\/www.borngroup.com\/work\/asian-paints-2\/ class=\"banner-content-holder\" data-custom-cursor data-cursor-text=\"Learn More\">\n    <div  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" >\n                  <div class=\"u-text-small-caps\">Next Case Study &#8211; Asian Paints<\/div>\n                          <img decoding=\"async\" class=\"banner-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/AsianPaints_logo_white.svg\" alt=\"\">\n              <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n                      <h2 class=\"banner-title\">Defining the Home D\u00e9cor Shopping Journey<\/h2>\n          \n          \n                      <div class=\"banner-tagline banner-tagline--half-width\">\n              <p class=\"\">Asian Paints sought a complete creative redesign in order to position themselves as a complete home d\u00e9cor solutions brand.<\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/a>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":595,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[19,58,12,59],"industry":[76,75,40],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/21059"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=21059"}],"version-history":[{"count":109,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/21059\/revisions"}],"predecessor-version":[{"id":26041,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/21059\/revisions\/26041"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/595"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=21059"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=21059"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=21059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}