{"id":22830,"date":"2021-10-20T10:59:17","date_gmt":"2021-10-20T14:59:17","guid":{"rendered":"https:\/\/www.borngroup.com\/?page_id=22830"},"modified":"2021-12-21T19:13:16","modified_gmt":"2021-12-22T00:13:16","slug":"et-sprayers","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/work\/et-sprayers\/","title":{"rendered":"ET Sprayers"},"content":{"rendered":"\n\n\n    \n\n\n  \n  <section class=\"cs-2-hero cs-2-hero--light\">\n    <div class=\"cs-2-hero-main\">\n            <img decoding=\"async\" class=\"cs-2-hero-bg\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/12\/ET_Strayer_hero-1-1440x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/12\/ET_Strayer_hero-1.jpg\" alt=\"\">\n      \n            <div class=\"cs-2-hero-main-client-desktop\">\n        <p class=\"label-heading\">Client<\/p>\n        <h1>ET Sprayers<\/h1>\n      <\/div>\n    <\/div>\n\n    <div class=\"cs-2-hero-content container\">\n      <div class=\"cs-2-hero-details grid\">\n        <div class=\"cs-2-hero-section cs-2-hero-main-client-mobile\">\n          <p class=\"label-heading\">Client<\/p>\n          <h1>ET Sprayers<\/h1>\n        <\/div>\n        <div class=\"cs-2-hero-section\">\n          <h5>Project<\/h5>\n          <p>Growing Brand Awareness<\/p>\n        <\/div>\n        <div class=\"cs-2-hero-section\">\n          <h5>Industry<\/h5>\n                      <p>Agriculture<\/p>\n                      <p>B2B<\/p>\n                      <p>B2C<\/p>\n                  <\/div>\n        <div class=\"cs-2-hero-section cs-2-hero-section--services\">\n          <h5>Services<\/h5>\n                      <p>Content and Creative<\/p>\n                  <\/div>\n\n        <img decoding=\"async\" class=\"cs-2-hero-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/12\/ET_Sprayers_logo.svg\" alt=\"\">\n      <\/div>\n\n      <img decoding=\"async\" class=\"cs-2-hero-screenshot-desktop\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/ET_Sprayer_7D_Self-Propelled_Buy-Outright-2-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/ET_Sprayer_7D_Self-Propelled_Buy-Outright-2.jpg\" alt=\"\">\n    <\/div>\n  <\/section>\n\n<style type=\"text\/css\">\n .label-heading{\n  font-size: 13px;\n    font-weight: 700;\n    line-height: 1.34;\n    text-transform: uppercase;\n    letter-spacing: 0.02em;\n }\n<\/style>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">BACKGROUND<\/h2>\n    ET Sprayers, founded in 1997, serves as the largest manufacturer of mechanical drive sprayers globally, branded under the name Apache Sprayers. They distribute through a direct sales force of in-house dealers and independent dealers in North America, Australia, and Ukraine and operate out of a 168,000 square foot headquarters in Mooresville, Indiana.\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">BRIEF<\/h3>\n    ET Sprayers sought an agency of record (AOR) to assist in growing brand awareness, gaining market share in new geo-marketing, and increasing leads through an updated website content strategy, holistic digital marketing plan, and bespoke self-service tool.\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">GOALS<\/h3>\n    This project aimed to create an immersive and informational resource for customers, craft a cohesive content and marketing strategy, generate new leads through digital marketing efforts, and design a self-service selling tool that allows users to understand the total cost of owning an Apache.\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-split-screen-banner\">\n  <div class=\"cs-split-screen-column\">\n    <img decoding=\"async\" class=\"cs-split-screen-image\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/ET_Sprayer_Vehicle.jpg\" alt=\"\">\n  <\/div>\n  <div class=\"cs-split-screen-column\">\n    <img decoding=\"async\" class=\"cs-split-screen-mobile-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/ET-Sprayert-1250-1-1-300x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/ET-Sprayert-1250-1-1.jpg\" alt=\"\">\n  <\/div>\n<\/section>\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--light\">\n            \n\n<section class=\"cs-point  cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">CHALLENGE<\/h2>\n    <p>The site lacked a unified content and SEO strategy and was missing cohesive branding. The existing digital marketing strategy was struggling to improve visits to the site and gain leads. There was also a need for a new total cost of ownership tool, which would allow customers to estimate the cost of owning an ET Sprayer based on their unique customizations. BORN assisted with content, SEO, marketing, image sourcing, DAM creation, wireframes, and web development to tackle these obstacles. <\/p>\n\n  <\/div>\n<\/section>\n    \n    \n          \n                          \n\n        <div class=\"csss-screenshot-holder container\" style=\"margin-top: 48.75%;\">\n          <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/ET_Sprayer_2D_Outsource_Lease-1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/ET_Sprayer_2D_Outsource_Lease-1.jpg\" alt=\"\"  style=\"margin-top: -48.75vw;\">\n\n          \n          <\/div>\n      <\/section>\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--dark\">\n            \n\n<section class=\"cs-point  cs-point--dark container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">OUR APPROACH<\/h2>\n    <p>BORN approached this project by offering creative solutions, including designing a self-service tool that enables users to input their farm specifications and sprayer needs to determine the cost of ownership. Our team also engaged in marketing, web development, image sourcing, and content strategy. These efforts saw a positive result, including a 145% increase in Marketing Qualified Leads (MQLs) with a 65% conversion rate, increased social media reach, and overall revenue growth by double digits.<\/p>\n\n  <\/div>\n<\/section>\n    \n    \n          <\/div>\n      <\/section>\n\n\n\n<section class=\"cs-fifty-fifty grid container\">\n  <div class=\"cs-fifty-fifty-column\">\n    <h2 class=\"h5\">GEO-TARGETING<\/h2>\n    The geo-specific ads are unique per state, including information on how specific sprayers might be best for customers&#8217; unique crops.\n    <div class=\"cs-fifty-fifty-screenshot-holder\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/ET-Sprayer-Ad-1-1-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/ET-Sprayer-Ad-1-1-800x0-c-default.jpg\" alt=\"\">\n    <\/div>\n  <\/div>\n  <div class=\"cs-fifty-fifty-column\">\n    <h2 class=\"h5\">HOLISTIC MARKETING APPROACH<\/h2>\n    BORN created messaging amplified through all digital channels to increase brand awareness, target specific geo-locations, and reach new demographics.\n    <div class=\"cs-fifty-fifty-screenshot-holder\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/ET-Sprayer-Ad-2-1-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/ET-Sprayer-Ad-2-1-800x0-c-default.jpg\" alt=\"\">\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n\n\n<section class=\"banner       banner--has-overlay  \">\n      <div  aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url('https:\/\/static.borngroup.com\/uploads\/2021\/10\/Hillyard_Work_Image.jpg')\"><\/div>\n  \n  \n  <a href=https:\/\/www.borngroup.com\/work\/hillyard-2\/ class=\"banner-content-holder\" data-custom-cursor data-cursor-text=\"Learn More\">\n    <div  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" >\n                  <div class=\"u-text-small-caps\">Next Case Study &#8211; Hillyard<\/div>\n                          <img decoding=\"async\" class=\"banner-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/47_hillyard_clients_logo.svg\" alt=\"\">\n              <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n                      <h2 class=\"banner-title\">Scaling Growth with SAP CX<\/h2>\n          \n          \n                      <div class=\"banner-tagline banner-tagline--half-width\">\n              <p class=\"\">A robust eCommerce platform for a leading manufacturer and distributor of cleaning and hygiene solutions.<\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/a>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":25,"featured_media":0,"parent":595,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[58],"industry":[308,76,75],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/22830"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=22830"}],"version-history":[{"count":133,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/22830\/revisions"}],"predecessor-version":[{"id":24385,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/22830\/revisions\/24385"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/595"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=22830"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=22830"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=22830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}