{"id":22992,"date":"2021-10-26T16:59:49","date_gmt":"2021-10-26T20:59:49","guid":{"rendered":"https:\/\/www.borngroup.com\/?page_id=22992"},"modified":"2023-06-28T01:58:04","modified_gmt":"2023-06-28T05:58:04","slug":"hanes","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/work\/hanes\/","title":{"rendered":"Hanes"},"content":{"rendered":"\n\n\n    \n\n\n  \n  <section class=\"cs-2-hero cs-2-hero--light\">\n    <div class=\"cs-2-hero-main\">\n            <img decoding=\"async\" class=\"cs-2-hero-bg\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Hanes_hero_3-1440x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Hanes_hero_3.jpg\" alt=\"\">\n      \n            <div class=\"cs-2-hero-main-client-desktop\">\n        <p class=\"label-heading\">Client<\/p>\n        <h1>Hanes<\/h1>\n      <\/div>\n    <\/div>\n\n    <div class=\"cs-2-hero-content container\">\n      <div class=\"cs-2-hero-details grid\">\n        <div class=\"cs-2-hero-section cs-2-hero-main-client-mobile\">\n          <p class=\"label-heading\">Client<\/p>\n          <h1>Hanes<\/h1>\n        <\/div>\n        <div class=\"cs-2-hero-section\">\n          <h5>Project<\/h5>\n          <p>Brand Consolidation<\/p>\n        <\/div>\n        <div class=\"cs-2-hero-section\">\n          <h5>Industry<\/h5>\n                      <p>B2C<\/p>\n                      <p>Fashion<\/p>\n                      <p>Retail &amp; Consumer Products<\/p>\n                  <\/div>\n        <div class=\"cs-2-hero-section cs-2-hero-section--services\">\n          <h5>Services<\/h5>\n                      <p>Business Process Operations<\/p>\n                      <p>Hosting, Maintenance &amp; Cloud<\/p>\n                      <p>Research<\/p>\n                      <p>Strategy and Consulting<\/p>\n                  <\/div>\n\n        <img decoding=\"async\" class=\"cs-2-hero-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Hanes_Logo.svg\" alt=\"\">\n      <\/div>\n\n      <img decoding=\"async\" class=\"cs-2-hero-screenshot-desktop\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/11\/Hanes_Hanes_Hero-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/11\/Hanes_Hanes_Hero.jpg\" alt=\"\">\n    <\/div>\n  <\/section>\n\n<style type=\"text\/css\">\n .label-heading{\n  font-size: 13px;\n    font-weight: 700;\n    line-height: 1.34;\n    text-transform: uppercase;\n    letter-spacing: 0.02em;\n }\n<\/style>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">BACKGROUND<\/h2>\n    HanesBrands Inc. is a socially responsible manufacturer and marketer of leading everyday basic apparel with some of the world&#8217;s strongest apparel brands in the Americas, Europe, Asia, Australia and South Africa.\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">BRIEF<\/h3>\n    BORN was tasked with streamlining HanesBrands Global Business by consolidating the software platforms and third-party vendors used across their brands. \n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">GOALS<\/h3>\n    The goal of this project was to consolidate all brands, Champion, JMS, Maidenform, WonderBra, One Hanes Place, Game 7 Athletics and Balibras, housed under HanesBrands by condensing the number of different software platforms being used to operate each brand&#8217;s website while lowering the overall cost of ownership for the client.\n  <\/div>\n<\/section>\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--dark\">\n            \n\n<section class=\"cs-point  cs-point--dark container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">CHALLENGE<\/h2>\n    <p>With several websites operating on monolithic platforms such as IBM Websphere, it was essential to consolidate platforms before their software license renewal in June 2020. As a result of having too many vendors operating different sites, it made running each solution not only disjointed but expensive.<\/p>\n\n  <\/div>\n<\/section>\n    \n    \n          \n                          \n\n        <div class=\"csss-screenshot-holder container\" style=\"margin-top: 41.640625%;\">\n          <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Hanes_Hanes_PLP-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Hanes_Hanes_PLP.jpg\" alt=\"\"  style=\"margin-top: -41.640625vw;\">\n\n          \n          <\/div>\n      <\/section>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">OUR APPROACH<\/h2>\n    BORN&#8217;s strategic approach for HanesBrands was to build a Global Reference Architecture (GRA) that enabled HanesBrands to align their Brands into a Global Standard Platform and further streamline implementations to quickly get websites up efficiently both from a delivery timeline and cost perspective.\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">OUT-OF-THE-BOX DESIGN<\/h3>\n    The client looked for a custom design based on the Bulldog framework but went with additional functionality to meet their specific business needs. \n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">LEVERAGING PACKAGIST<\/h3>\n    BORN created a code repository through Packagist, allowing HanesBrands to share code across brands. \n  <\/div>\n<\/section>\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--dark\">\n      \n                  <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Hanes_ohp_pdp-1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Hanes_ohp_pdp-1.jpg\" alt=\"\"  >\n          \n                \n\n<section class=\"cs-point  cs-point--dark container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">\u200b\u200bPRIORITIZING SITES<\/h2>\n    <p>BORN gave HanesBrands a global roadmap that would guide them as they migrated from their various platform providers. <\/p>\n\n  <\/div>\n<\/section>\n    \n    \n          <\/div>\n      <\/section>\n\n\n\n\n\n\n<section class=\"banner       banner--has-overlay  \">\n      <div  aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url('https:\/\/static.borngroup.com\/uploads\/2021\/10\/Lucky_Thumb_Horizontal-3.jpg')\"><\/div>\n  \n  \n  <a href=https:\/\/www.borngroup.com\/work\/lucky-brand class=\"banner-content-holder\" data-custom-cursor data-cursor-text=\"Learn More\">\n    <div  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" >\n                  <div class=\"u-text-small-caps\">NeXT Case Study &#8211; Lucky Brand<\/div>\n                          <img decoding=\"async\" class=\"banner-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/09\/LuckyBrand_logo.svg\" alt=\"\">\n              <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n                      <h2 class=\"banner-title\">Online Experience Refresh<\/h2>\n          \n          \n                      <div class=\"banner-tagline banner-tagline--half-width\">\n              <p class=\"\">Lucky Brand&#8217;s overall customer usability has increased by updating the online presence and leveraging the Salesforce Commerce Cloud platform.<\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/a>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":25,"featured_media":0,"parent":595,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[81,21,14,11],"industry":[75,25,45],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/22992"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=22992"}],"version-history":[{"count":95,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/22992\/revisions"}],"predecessor-version":[{"id":26026,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/22992\/revisions\/26026"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/595"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=22992"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=22992"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=22992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}