{"id":23121,"date":"2021-10-26T17:00:59","date_gmt":"2021-10-26T21:00:59","guid":{"rendered":"https:\/\/www.borngroup.com\/?page_id=23121"},"modified":"2023-11-30T01:08:56","modified_gmt":"2023-11-30T06:08:56","slug":"popsockets","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/work\/popsockets\/","title":{"rendered":"Popsockets"},"content":{"rendered":"\n\n\n    \n      <style>\n      .cs-1-hero-logo {\n        width: 210px;\n      }\n\n      @media screen and (min-width: 768px) {\n        .cs-1-hero-logo {\n          width: 150px;\n        }\n      }\n    <\/style>\n  \n  <section class=\"cs-1-hero\">\n    <div class=\"cs-1-hero-content\">\n      <div class=\"cs-1-hero-content-spacer\">\n        <div class=\"cs-1-hero-section\">\n          <p class=\"label-heading\">Client<\/p>\n          <h1>Popsockets<\/h1>\n        <\/div>\n        <div class=\"cs-1-hero-section\">\n          <h5>Project<\/h5>\n          <p>Commerce Cloud Redesign<\/p>\n        <\/div>\n        <div class=\"cs-1-hero-section\">\n          <h5>Industry<\/h5>\n                      <p>B2C<\/p>\n                      <p>Electronics &amp; Equipment<\/p>\n                  <\/div>\n        <div class=\"cs-1-hero-section\">\n          <h5>Services<\/h5>\n                      <p>Content and Creative<\/p>\n                      <p>Customer Experience (Cx)<\/p>\n                      <p>Research<\/p>\n                  <\/div>\n\n        <img decoding=\"async\" class=\"cs-1-hero-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets-Logo.svg\" alt=\"\">\n      <\/div>\n    <\/div>\n    <aside class=\"cs-1-hero-aside\">\n            <img decoding=\"async\" class=\"cs-1-hero-bg\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_Hero3-720x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_Hero3.jpg\" alt=\"\">\n      \n            <img decoding=\"async\" class=\"cs-1-hero-screenshot-mobile\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_Mobile_Hero-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_Mobile_Hero.jpg\" alt=\"\">\n    <\/aside>\n\n    <div class=\"cs-1-screenshot-desktop-holder container\">\n      <img decoding=\"async\" class=\"cs-1-hero-screenshot-desktop\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_Desktop_1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_Desktop_1.jpg\" alt=\"\">\n    <\/div>\n  <\/section>\n\n\n\n<style type=\"text\/css\">\n .label-heading{\n  font-size: 13px;\n    font-weight: 700;\n    line-height: 1.34;\n    text-transform: uppercase;\n    letter-spacing: 0.02em;\n }\n<\/style>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">BACKGROUND<\/h2>\n    Founded in 2014, PopSockets is a leader in designing and selling grips, mounts, and wallets for smartphones and personal digital devices. PopSockets sells its products directly to consumers through its eCommerce site and in partnership with brick-and-mortar retailers. In 2018 PopSockets LLC was listed as #2 on the Inc. 5000 list of the fastest-growing companies in America.\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">BRIEF<\/h3>\n    PopSockets sought to redesign its current Salesforce Commerce Cloud site to be mobile-optimized and appeal to its target audience through engaging content and user experience. \n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">GOALS<\/h3>\n    The project aimed to reimagine a responsive, personalized customer experience for PopSockets by leveraging BORN\u2019s creative and content expertise. Our goal was to design a flexible framework for PopSockets to support its new product launches and initiatives.\n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"cs-point cs-point--fullscreen cs-point--dark container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">CHALLENGE<\/h2>\n    How to better understand PopSockets\u2019 customer base, cater the digital experience to their preferences, and attract a new generation of brand enthusiasts.\n  <\/div>\n<\/section>\n\n\n\n\n\n\n<section class=\"video-section video-section--autoplay  loop\">\n  <video class=\"video\" preload=\"auto\" playsinline  muted autoplay preload playsinline loop  >\n     <source src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_Video1.mp4\" type=\"video\/mp4\">\n  <\/video>\n  \n  <\/section>\n\n\n\n<section class=\"cs-1-screenshot\">\n  <div class=\"cs-1-screenshot-scroller\" style=\"width: calc(4 * (100vw - 2 * var(--container-gutter)) + 5 * var(--container-gutter))\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_desktop_scroll1-1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_desktop_scroll1-1.jpg\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_desktop_scroll4-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_desktop_scroll4.jpg\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_desktop_scroll7-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_desktop_scroll7.jpg\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_desktop_scroll3-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_desktop_scroll3.jpg\" alt=\"\">\n      <\/div>\n<\/section>\n\n\n\n\n<section class=\"cs-point cs-point--fullscreen cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">SOLUTION<\/h2>\n    Our approach was to maximize customer lifetime value by identifying key personas, goals and tailoring the purchase experience to their needs. We also partnered with the PopSockets team to develop a new direction for the brand\u2019s global vision to impact social and environmental change while weaving their brand DNA into each customer touchpoint.\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-fifty-fifty grid container\">\n  <div class=\"cs-fifty-fifty-column\">\n    <h2 class=\"h5\">BALANCING DISCOVERABILITY &#038; EFFICIENCY<\/h2>\n    We used our findings from a Card Sorting exercise to overhaul the site&#8217;s Information Architecture and redesign the navigation. By reorganizing the site structure and strategically placing copy and images within the navigation, we aimed to seamlessly guide users through PopSockets&#8217; wide assortment of products.\n    <div class=\"cs-fifty-fifty-screenshot-holder\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_Customizer1-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_Customizer1-800x0-c-default.jpg\" alt=\"\">\n    <\/div>\n  <\/div>\n  <div class=\"cs-fifty-fifty-column\">\n    <h2 class=\"h5\">PERSONAS &#038; PERSONALIZATION<\/h2>\n    We identified four target personas and designed an experience that kept their needs and goals top-of-mind. We also looked for opportunities to serve up personalized content and recommendations for these personas throughout their purchasing journeys. Since PopSockets\u2019 unique products work well together as an ecosystem, we included playful educational moments to illustrate possible combinations and encourage experimentation.\n    <div class=\"cs-fifty-fifty-screenshot-holder\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_Customizer2-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_Customizer2-800x0-c-default.jpg\" alt=\"\">\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-1-screenshot\">\n  <div class=\"cs-1-screenshot-scroller\" style=\"width: calc(2 * (100vw - 2 * var(--container-gutter)) + 3 * var(--container-gutter))\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_Desktop2-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_Desktop2.jpg\" alt=\"\">\n        <img decoding=\"async\" src=\"\" srcset=\"\" alt=\"\">\n      <\/div>\n<\/section>\n\n\n\n<section class=\"cs-showcase container\">\n  <div class=\"cs-showcase-content\">\n    <h2 class=\"h5 cs-showcase-title\">TELLING THE RIGHT STORY<\/h2>\n    BORN created a high-level content strategy to help PopSockets tell the right story to their target audience. The deliverable included a brand statement and guidelines, tone and voice, content strategies, and a high-level SEO audit for improved search results and page placement on search engines. This equipped the client with the confidence to produce compelling, consistent content in the future.\n  <\/div>\n  <div class=\"cs-showcase-screenshots-holder\">\n    <div class=\"cs-showcase-thing\">\n      <div class=\"cs-showcase-screenshots\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_Mobile_3-1-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_Mobile_3-1.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_Mobile_8-2-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_Mobile_8-2.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_Mobile_2-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_Mobile_2.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_Mobile_7-1-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_Mobile_7-1.jpg\"\n               alt=\"\">\n              <\/div>\n      <div class=\"cs-showcase-screenshots\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_Mobile_4-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_Mobile_4.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_Mobile_5-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_Mobile_5.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_Mobile_6-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_Mobile_6.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_Mobile_1-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Popsockets_Mobile_1.jpg\"\n               alt=\"\">\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">A FRESH BRAND IMAGE<\/h2>\n    Our goal was to take a fresh, modern approach to the brand\u2019s visual language while retaining PopSockets\u2019 playful brand identity. The result was a tappable interface with simple, intuitive interactions that lets the youthful energy of the visual elements shine through.\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">OUTCOME<\/h3>\n    BORN was able to deliver the site redesign within six months, from discovery to launch. With new features, an updated interface, and refreshed content, PopSockets now offers a more engaging, user-friendly shopping experience.\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">LONG-TERM VALUE<\/h3>\n    We plan to continue partnering with the PopSockets team to realize their vision of allowing users to fully customize their bestselling products through an innovative purchase flow.\n  <\/div>\n<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n\n<section class=\"banner       banner--has-overlay  \">\n      <div  aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url('https:\/\/static.borngroup.com\/uploads\/2023\/11\/image-3.png')\"><\/div>\n  \n  \n  <a href=https:\/\/www.borngroup.com\/work\/hss-hire\/ class=\"banner-content-holder\" data-custom-cursor data-cursor-text=\"Learn More\">\n    <div  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" >\n                  <div class=\"u-text-small-caps\">New Case Study &#8211; HSS HIRE<\/div>\n                          <img decoding=\"async\" class=\"banner-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2023\/11\/image-4.png\" alt=\"\">\n              <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n                      <h2 class=\"banner-title\">Rebuild their current digital footprint using Hybris<\/h2>\n          \n          \n                      <div class=\"banner-tagline banner-tagline--half-width\">\n              <p class=\"\">HSS sought to rebuild their current digital footprint using Hybris to bring all of their brands (UK Platforms, Abird, Reintec, Apex Generators, HSS Live Hire, HSS Careers, HSS Skips, HSS Sales, and HSS.com) under one single site<\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/a>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":25,"featured_media":0,"parent":595,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[58,12,14],"industry":[75,41],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/23121"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=23121"}],"version-history":[{"count":80,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/23121\/revisions"}],"predecessor-version":[{"id":26535,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/23121\/revisions\/26535"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/595"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=23121"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=23121"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=23121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}