{"id":23292,"date":"2021-11-10T14:37:36","date_gmt":"2021-11-10T19:37:36","guid":{"rendered":"https:\/\/www.borngroup.com\/?page_id=23292"},"modified":"2021-12-22T15:10:11","modified_gmt":"2021-12-22T20:10:11","slug":"burpee","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/work\/burpee\/","title":{"rendered":"Burpee"},"content":{"rendered":"\n\n\n    \n\n\n  \n  <section class=\"cs-2-hero cs-2-hero--light\">\n    <div class=\"cs-2-hero-main\">\n            <img decoding=\"async\" class=\"cs-2-hero-bg\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/11\/Burpee_Hero-1440x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/11\/Burpee_Hero.jpg\" alt=\"\">\n      \n            <div class=\"cs-2-hero-main-client-desktop\">\n        <p class=\"label-heading\">Client<\/p>\n        <h1>Burpee<\/h1>\n      <\/div>\n    <\/div>\n\n    <div class=\"cs-2-hero-content container\">\n      <div class=\"cs-2-hero-details grid\">\n        <div class=\"cs-2-hero-section cs-2-hero-main-client-mobile\">\n          <p class=\"label-heading\">Client<\/p>\n          <h1>Burpee<\/h1>\n        <\/div>\n        <div class=\"cs-2-hero-section\">\n          <h5>Project<\/h5>\n          <p>Consumer Sales Site Redesign<\/p>\n        <\/div>\n        <div class=\"cs-2-hero-section\">\n          <h5>Industry<\/h5>\n                      <p>Agriculture<\/p>\n                      <p>B2C<\/p>\n                  <\/div>\n        <div class=\"cs-2-hero-section cs-2-hero-section--services\">\n          <h5>Services<\/h5>\n                      <p>Content and Creative<\/p>\n                      <p>Customer Experience (Cx)<\/p>\n                  <\/div>\n\n        <img decoding=\"async\" class=\"cs-2-hero-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/12\/Burpee_logo_white.svg\" alt=\"\">\n      <\/div>\n\n      <img decoding=\"async\" class=\"cs-2-hero-screenshot-desktop\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/11\/Burpee_Homepage-1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/11\/Burpee_Homepage-1.jpg\" alt=\"\">\n    <\/div>\n  <\/section>\n\n<style type=\"text\/css\">\n .label-heading{\n  font-size: 13px;\n    font-weight: 700;\n    line-height: 1.34;\n    text-transform: uppercase;\n    letter-spacing: 0.02em;\n }\n<\/style>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">BACKGROUND<\/h2>\n    The W. Atlee Burpee Company was founded in 1876 in Philadelphia, Pennsylvania. Burpee started as a mail-order live-stock business and later expanded into selling garden seeds, farm supplies and tools. Burpee is now the country&#8217;s leader in the production and direct sale of seeds, plants and gardening supplies to the home gardener. \n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">BRIEF<\/h3>\n    Burpee uses an omnichannel go-to-market approach, selling through a print catalog, email marketing, digital, Amazon, retail partnerships and their consumer-facing website burpee.com. They tasked BORN with a re-platform and redesign of the consumer sales site.\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">GOALS<\/h3>\n    The project aimed to design a responsive site that works across all platforms, featuring a frictionless purchase experience through a best-in-class website that engages customers of all gardening experience levels while combining the &#8220;practical &#038; intuitive&#8221; with the &#8220;beautiful &#038; creative.&#8221;\n  <\/div>\n<\/section>\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--light\">\n            \n\n<section class=\"cs-point  cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">CHALLENGE<\/h2>\n    <p>The site required the creation of an extensive user database based on geographic regions and grow zones, new site copy for easy readability, a customized content management platform and a new eCommerce site that can upsell products while utilizing coupon codes and gift cards.<\/p>\n\n  <\/div>\n<\/section>\n    \n    \n          \n                          \n\n        <div class=\"csss-screenshot-holder container\" style=\"margin-top: 100.234375%;\">\n          <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/11\/Burpee-Tomatoes-1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/11\/Burpee-Tomatoes-1.jpg\" alt=\"\"  style=\"margin-top: -100.234375vw;\">\n\n          \n                \n\n<section class=\"cs-point  cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">OUR APPROACH<\/h2>\n    <p>BORN worked to better understand Burpee&#8217;s unique customer base through a series of workshops, including tone of voice and branding exercises. The team then co-created a new digital experience featuring a responsive sales site and an extensive resource library for increased customer engagement. <\/p>\n\n  <\/div>\n<\/section>\n    \n    \n          <\/div>\n      <\/section>\n\n\n\n<section class=\"cs-split-screen-banner\">\n  <div class=\"cs-split-screen-column\">\n    <img decoding=\"async\" class=\"cs-split-screen-image\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/11\/Burpee-Img1.jpg\" alt=\"\">\n  <\/div>\n  <div class=\"cs-split-screen-column\">\n    <img decoding=\"async\" class=\"cs-split-screen-mobile-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/11\/Burpee-Homepage-M-300x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/11\/Burpee-Homepage-M.jpg\" alt=\"\">\n  <\/div>\n<\/section>\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--dark\">\n            \n\n<section class=\"cs-point  cs-point--dark container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">CONTENT MANAGEMENT SYSTEM<\/h2>\n    <p>BORN designed a customized content management system with regional ordering, sales and promotion options and an improved checkout and shipping page.<\/p>\n\n  <\/div>\n<\/section>\n    \n    \n          \n                          \n\n        <div class=\"csss-screenshot-holder container\" style=\"margin-top: 122.109375%;\">\n          <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/11\/Burpee-Hompage-2-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/11\/Burpee-Hompage-2.jpg\" alt=\"\"  style=\"margin-top: -122.109375vw;\">\n\n          \n                \n\n<section class=\"cs-point  cs-point--dark container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">NEW SITE MIGRATION<\/h2>\n    <p>BORN integrated the site with a legacy Microsoft Dynamics ERP and later migrated it to a newly-launched Microsoft D365 ERP.<\/p>\n\n  <\/div>\n<\/section>\n    \n    \n          <\/div>\n      <\/section>\n\n\n\n\n\n\n<section class=\"banner       banner--has-overlay  \">\n      <div  aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url('https:\/\/static.borngroup.com\/uploads\/2021\/12\/ET_Strayer_hero-1.jpg')\"><\/div>\n  \n  \n  <a href=https:\/\/www.borngroup.com\/work\/et-sprayers class=\"banner-content-holder\" data-custom-cursor data-cursor-text=\"Learn More\">\n    <div  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" >\n                  <div class=\"u-text-small-caps\">NEW CASE STUDY &#8211; ET Sprayer<\/div>\n                          <img decoding=\"async\" class=\"banner-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/12\/ET_Sprayers_logo.svg\" alt=\"\">\n              <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n                      <h2 class=\"banner-title\">Growing Brand Awareness<\/h2>\n          \n          \n                      <div class=\"banner-tagline banner-tagline--half-width\">\n              <p class=\"\">This project yielded a 145% increase in Marketing Qualified Leads (MQLs) with a 65% conversion rate, increased social media reach, and overall revenue growth by double digits.<\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/a>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":25,"featured_media":0,"parent":595,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[58,12],"industry":[308,75],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/23292"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=23292"}],"version-history":[{"count":63,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/23292\/revisions"}],"predecessor-version":[{"id":23787,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/23292\/revisions\/23787"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/595"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=23292"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=23292"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=23292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}