{"id":23961,"date":"2023-03-06T12:10:14","date_gmt":"2023-03-06T17:10:14","guid":{"rendered":"https:\/\/www.borngroup.com\/?page_id=23961"},"modified":"2023-12-07T08:53:08","modified_gmt":"2023-12-07T13:53:08","slug":"fiorucci","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/work\/fiorucci\/","title":{"rendered":"Fiorucci"},"content":{"rendered":"\n\n\n    \n      <style>\n      .cs-1-hero-logo {\n        width: 220px;\n      }\n\n      @media screen and (min-width: 768px) {\n        .cs-1-hero-logo {\n          width: 200px;\n        }\n      }\n    <\/style>\n  \n  <section class=\"cs-1-hero\">\n    <div class=\"cs-1-hero-content\">\n      <div class=\"cs-1-hero-content-spacer\">\n        <div class=\"cs-1-hero-section\">\n          <p class=\"label-heading\">Client<\/p>\n          <h1>Fiorucci<\/h1>\n        <\/div>\n        <div class=\"cs-1-hero-section\">\n          <h5>Project<\/h5>\n          <p>Recreating Bold Fashion Through a New Shopping Experience<\/p>\n        <\/div>\n        <div class=\"cs-1-hero-section\">\n          <h5>Industry<\/h5>\n                      <p>B2C<\/p>\n                      <p>Fashion<\/p>\n                  <\/div>\n        <div class=\"cs-1-hero-section\">\n          <h5>Services<\/h5>\n                      <p>BUSINESS PROCESS DESIGN<\/p>\n                      <p>PLATFORM MIGRATION<\/p>\n                      <p>USER EXPERIENCE<\/p>\n                  <\/div>\n\n        <img decoding=\"async\" class=\"cs-1-hero-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Fiorucci_logo-1.svg\" alt=\"\">\n      <\/div>\n    <\/div>\n    <aside class=\"cs-1-hero-aside\">\n            <img decoding=\"async\" class=\"cs-1-hero-bg\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Fiorucci_Header-3-720x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Fiorucci_Header-3.png\" alt=\"\">\n      \n            <img decoding=\"async\" class=\"cs-1-hero-screenshot-mobile\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Fiorucci_Header_800x1728-1-400x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Fiorucci_Header_800x1728-1.png\" alt=\"\">\n    <\/aside>\n\n    <div class=\"cs-1-screenshot-desktop-holder container\">\n      <img decoding=\"async\" class=\"cs-1-hero-screenshot-desktop\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Fiorucci_2560x1559-1280x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Fiorucci_2560x1559.png\" alt=\"\">\n    <\/div>\n  <\/section>\n\n\n\n<style type=\"text\/css\">\n .label-heading{\n  font-size: 13px;\n    font-weight: 700;\n    line-height: 1.34;\n    text-transform: uppercase;\n    letter-spacing: 0.02em;\n }\n<\/style>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">Background<\/h2>\n    Founded in Milan in 1967, Fiorucci is an Italian fashion label renowned for discovering and popularizing global fashion trends. Our partnership with Fiorucci commenced in 2015 when we were entrusted with building their online ecommerce shop. In 2023, BORN updated this by undertaking the migration from the existing SiteGenesis platform to Salesforce Composable Storefront.\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">BUSINESS OBJECTIVE<\/h3>\n    BORN was tasked with maximizing website performance by implementing Salesforce Composable Storefront, aligning the user interface and experience with Fiorucci&#8217;s distinctive style on the updated platform. \n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Goals<\/h3>\n    With the website&#8217;s updated capabilities, business expansion is bolstered while refining content management workflows for Fiorucci. With a clear aim to reduce internal costs and overall total ownership expenses, greater value is extracted from ongoing development initiatives to drive continuous improvement.\n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"cs-point cs-point--fullscreen cs-point--dark container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Our Approach<\/h2>\n    BORN\u2019s Arctic Fox Composable Accelerator makes an impressive debut, offering prebuilt integrations. During Fiorucci\u2019s website rebuild, the focus remains on preserving the brand\u2019s site aesthetics, providing customers with a familiar environment while preparing for strong online trading capabilities. PWA technology notably boosts site performance. BORN\u2019s Arctic Fox Composable Accelerator ensures exceptional visuals, enhancing the UI\/UX.\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-1-screenshot\">\n  <div class=\"cs-1-screenshot-scroller\" style=\"width: calc(6 * (100vw - 2 * var(--container-gutter)) + 7 * var(--container-gutter))\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Fiorucci_2560x1600_9-1280x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Fiorucci_2560x1600_9.png\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Fiorucci_2560x1600_1-1280x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Fiorucci_2560x1600_1.png\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Fiorucci_2560x1600_3-1280x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Fiorucci_2560x1600_3.png\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Fiorucci_2560x1600_10-1280x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Fiorucci_2560x1600_10.png\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Fiorucci_2560x1600_7-1280x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Fiorucci_2560x1600_7.png\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Fiorucci_2560x1600_4-1280x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Fiorucci_2560x1600_4.png\" alt=\"\">\n      <\/div>\n<\/section>\n\n\n\n\n<section class=\"cs-point cs-point--fullscreen cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Mobile-First Design<\/h2>\n    Prioritizing mobile-first and cross-device journeys, BORN optimized web content and navigation to be more appealing when viewed on personal devices. The new mobile interface provided a consistently engaging and intuitive consumer experience, significantly driving mobile conversions.\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-fifty-fifty grid container\">\n  <div class=\"cs-fifty-fifty-column\">\n    <h2 class=\"h5\">ENHANCED USER EXPERIENCE<\/h2>\n    BORN&#8217;s Arctic Fox Composable Accelerator ensures exceptional visuals, enhancing the UI\/UX.\n    <div class=\"cs-fifty-fifty-screenshot-holder\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Fiorucci_800x1728_PLP-400x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Fiorucci_800x1728_PLP-800x0-c-default.png\" alt=\"\">\n    <\/div>\n  <\/div>\n  <div class=\"cs-fifty-fifty-column\">\n    <h2 class=\"h5\">Filter &#038; Display<\/h2>\n    A persistent PLP filter bar makes product browsing an easier, faster, and optimized shopping experience.\n    <div class=\"cs-fifty-fifty-screenshot-holder\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Fiorucci_800x1728_1-400x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Fiorucci_800x1728_1-800x0-c-default.png\" alt=\"\">\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-1-screenshot\">\n  <div class=\"cs-1-screenshot-scroller\" style=\"width: calc(2 * (100vw - 2 * var(--container-gutter)) + 3 * var(--container-gutter))\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Fiorucci_2560x1600_PDP-1-1280x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Fiorucci_2560x1600_PDP-1.png\" alt=\"\">\n        <img decoding=\"async\" src=\"\" srcset=\"\" alt=\"\">\n      <\/div>\n<\/section>\n\n\n\n<section class=\"cs-showcase container\">\n  <div class=\"cs-showcase-content\">\n    <h2 class=\"h5 cs-showcase-title\">Component Library <\/h2>\n    A library of flexible content modules supports dynamic campaigns and personalized content.\n  <\/div>\n  <div class=\"cs-showcase-screenshots-holder\">\n    <div class=\"cs-showcase-thing\">\n      <div class=\"cs-showcase-screenshots\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Mobile_916x1628_12-458x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Mobile_916x1628_12.png\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Mobile_916x1628_11-458x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Mobile_916x1628_11.png\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Mobile_916x1628_14-458x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Mobile_916x1628_14.png\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Mobile_916x1628_4-458x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Mobile_916x1628_4.png\"\n               alt=\"\">\n              <\/div>\n      <div class=\"cs-showcase-screenshots\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Mobile_916x1628_5-458x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Mobile_916x1628_5.png\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Mobile_916x1628_6-458x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Mobile_916x1628_6.png\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Mobile_916x1628_8-458x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Mobile_916x1628_8.png\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Mobile_916x1628_13-458x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/Mobile_916x1628_13.png\"\n               alt=\"\">\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<section class=\"cs-intro container grid\" style=\"transform: translate(0px, 0px); opacity: 1;\">\n<div class=\"cs-intro-main\">\n<h2 class=\"h5 cs-intro-title\">Solutions<\/h2>\n\u201cOverall, we are really pleased with how the project has been managed. Clear communication and accurate timelines along with enthusiasm and a wealth of knowledge from the team at BORN, all contributed to a smooth migration.\u201d\nDora Colley\nHead of Digital, Fiorucci\u201d\n<\/div>\n<div class=\"cs-intro-column\">\n<h3 class=\"h5 cs-intro-title\">A COLLABORATION WITH<\/h3>\n<section class=\"cs-intro container grid\" style=\"padding-top:0px;padding-left:0px;transform: translate(0px, 0px); opacity: 1;align-content: flex-start;\">\n<div class=\"cs-intro-column\" >\n  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2023\/12\/Salesforce_Corporate_Logo_RGB.png\">\n<\/div>\n<div class=\"cs-intro-column\">\n<img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2023\/12\/Amplience-Logo.png\">\n<\/div>\n<\/section>\n\n<\/div>\n<div class=\"cs-intro-column\">\n<h3 class=\"h5 cs-intro-title\">Functionality and Shoppability<\/h3>\n\u201cBORN transformed the shopping experience by optimizing navigation and browsing. The redesigned site menu includes more granular subcategories and clickable visual icons for more efficient navigation. During Fiorucci\u2019s complete website rebuild, emphasis is placed on preserving the brand\u2019s site aesthetics for customers while facilitating robust online trading. The integration of PWA technology notably enhances site performance, while the use of BORN\u2019s Arctic Fox Composable Accelerator ensures exceptional visuals, elevating the UI\/UX.\nBORN attains a significant milestone by transitioning from SiteGenesis to Salesforce Composable Storefront in this flagship project.\u201d\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n\n\n\n\n\n\n<section class=\"banner       banner--has-overlay  \">\n      <div  aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url('https:\/\/static.borngroup.com\/uploads\/2021\/10\/Hanes_hero_3.jpg')\"><\/div>\n  \n  \n  <a href=https:\/\/www.borngroup.com\/work\/hanes\/ class=\"banner-content-holder\" data-custom-cursor data-cursor-text=\"Learn More\">\n    <div  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" >\n                  <div class=\"u-text-small-caps\">NEXT CASE STUDY &#8211; HANES<\/div>\n                          <img decoding=\"async\" class=\"banner-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Hanes_Logo.svg\" alt=\"\">\n              <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n                      <h2 class=\"banner-title\">Custom Customer Experience<\/h2>\n          \n          \n                      <div class=\"banner-tagline banner-tagline--half-width\">\n              <p class=\"\">HanesBrands Inc. is a socially responsible manufacturer and marketer of leading everyday basic apparel with some of the world\u2019s strongest apparel brands in the Americas, Europe, Asia, Australia and South Africa.<\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/a>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Solutions \u201cOverall, we are really pleased with how the project has been managed. Clear communication and accurate timelines along with enthusiasm and a wealth of knowledge from the team at BORN, all contributed to a smooth migration.\u201d Dora Colley Head of Digital, Fiorucci\u201d A COLLABORATION WITH Functionality and Shoppability \u201cBORN transformed the shopping experience by [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":0,"parent":595,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[362,360,361],"industry":[75,25],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/23961"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=23961"}],"version-history":[{"count":94,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/23961\/revisions"}],"predecessor-version":[{"id":26570,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/23961\/revisions\/26570"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/595"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=23961"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=23961"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=23961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}