{"id":24077,"date":"2022-01-20T11:57:13","date_gmt":"2022-01-20T16:57:13","guid":{"rendered":"https:\/\/www.borngroup.com\/?page_id=24077"},"modified":"2022-01-20T11:57:16","modified_gmt":"2022-01-20T16:57:16","slug":"rado","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/work\/rado\/","title":{"rendered":"Rado"},"content":{"rendered":"\n\n\n    \n      <style>\n      .cs-1-hero-logo {\n        width: 140px;\n      }\n\n      @media screen and (min-width: 768px) {\n        .cs-1-hero-logo {\n          width: 150px;\n        }\n      }\n    <\/style>\n  \n  <section class=\"cs-1-hero\">\n    <div class=\"cs-1-hero-content\">\n      <div class=\"cs-1-hero-content-spacer\">\n        <div class=\"cs-1-hero-section\">\n          <p class=\"label-heading\">Client<\/p>\n          <h1>Rado<\/h1>\n        <\/div>\n        <div class=\"cs-1-hero-section\">\n          <h5>Project<\/h5>\n          <p>Upgraded Experience Through UI\/UX and Content Strategy<\/p>\n        <\/div>\n        <div class=\"cs-1-hero-section\">\n          <h5>Industry<\/h5>\n                      <p>B2C<\/p>\n                      <p>Fashion<\/p>\n                  <\/div>\n        <div class=\"cs-1-hero-section\">\n          <h5>Services<\/h5>\n                      <p>Content and Creative<\/p>\n                      <p>Customer Experience (Cx)<\/p>\n                      <p>Innovation<\/p>\n                  <\/div>\n\n        <img decoding=\"async\" class=\"cs-1-hero-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_logo.svg\" alt=\"\">\n      <\/div>\n    <\/div>\n    <aside class=\"cs-1-hero-aside\">\n            <img decoding=\"async\" class=\"cs-1-hero-bg\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_hero-720x0-c-default.jpeg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_hero.jpeg\" alt=\"\">\n      \n            <img decoding=\"async\" class=\"cs-1-hero-screenshot-mobile\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_mobile_hero-1-400x0-c-default.jpeg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_mobile_hero-1.jpeg\" alt=\"\">\n    <\/aside>\n\n    <div class=\"cs-1-screenshot-desktop-holder container\">\n      <img decoding=\"async\" class=\"cs-1-hero-screenshot-desktop\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_desktop_1-1-1280x0-c-default.jpeg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_desktop_1-1.jpeg\" alt=\"\">\n    <\/div>\n  <\/section>\n\n\n\n<style type=\"text\/css\">\n .label-heading{\n  font-size: 13px;\n    font-weight: 700;\n    line-height: 1.34;\n    text-transform: uppercase;\n    letter-spacing: 0.02em;\n }\n<\/style>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">BACKGROUND<\/h2>\n    Rado is a world leader in the design and manufacturing of luxury timepieces. Known for their use of cutting-edge technology, innovation and use of fine materials, they were the first watchmaker to create the &#8216;scratch proof&#8217; watch and one of the first to develop a deep-sea diving watch. Rado has roughly 470 employees and produces about half a million watches a year that are sold in more than 150 countries across 5900 different points of sale.\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">BRIEF<\/h3>\n    Rado is a globally recognized brand, famous for its innovative designs and use of revolutionary materials to create some of the world&#8217;s most beautiful and durable watches. BORN was tasked to redevelop the Rado website, focusing on improving the UI\/UX design and content strategy for an enhanced mobile user experience. \n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">GOALS<\/h3>\n    This project aimed to develop the website&#8217;s eCommerce functionality and content management, increase brand awareness with updated content and SEO, and migrate the site with customized Drupal functionalities to the Magento2 platform.\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-1-screenshot\">\n  <div class=\"cs-1-screenshot-scroller\" style=\"width: calc(3 * (100vw - 2 * var(--container-gutter)) + 4 * var(--container-gutter))\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_desktop_3-1280x0-c-default.jpeg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_desktop_3.jpeg\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_desktop_4-1280x0-c-default.jpeg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_desktop_4.jpeg\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_desktop_5-1280x0-c-default.jpeg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_desktop_5.jpeg\" alt=\"\">\n      <\/div>\n<\/section>\n\n\n\n\n<section class=\"cs-point cs-point--fullscreen cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">CHALLENGE<\/h2>\n    The website required engineered wire-frames, modules and templates for improved UI\/UX functionality, developed site features (contact and special order forms and &#8216;click &#038; reserve&#8217; page), multiple translated site versions and reimagined brand content.\n  <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"cs-double-screenshot  grid container\"\n      style=\"background-color: #292929; color: #FFFFFF;\"\n  >\n  <div class=\"cs-double-screenshot-content\">\n    <h5 class=\"cs-double-screenshot-subtitle\">OUR APPROACH<\/h5>\n    <h3 class=\"cs-double-screenshot-title\"><p>Improved Mobile-Friendly Design<\/p>\n<\/h3>\n    <div class=\"cs-double-screenshot-description\"><p>BORN enhanced Rado&#8217;s website by overhauling UI\/UX and brand content. The team recreated product pages to better showcase and describe the complete product line, including an improved gift page for an upgraded purchasing experience. As a final step, the website was successfully migrated to Magento2.<\/p>\n<\/div>\n  <\/div>\n\n  <div class=\"cs-double-screenshot-images\">\n    <img decoding=\"async\" class=\"cs-double-screenshot-image\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_mobile_1-290x0-c-default.jpeg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_mobile_1.jpeg\" alt=\"\">\n    <img decoding=\"async\" class=\"cs-double-screenshot-image\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_mobile_2-290x0-c-default.jpeg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_mobile_2.jpeg\" alt=\"\">\n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--dark\">\n            \n\n<section class=\"cs-point  cs-point--dark container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">UPDATED BRAND CONTENT<\/h2>\n    <p>BORN reimagined how Rado\u2019s products were displayed throughout the website to highlight their first-class style and design while optimizing the brand story through SEO and content strategy.<\/p>\n\n  <\/div>\n<\/section>\n    \n    \n          \n                          \n\n        <div class=\"csss-screenshot-holder container\" style=\"margin-top: 100.2734375%;\">\n          <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_mobile_3-1280x0-c-default.jpeg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_mobile_3.jpeg\" alt=\"\"  style=\"margin-top: -100.2734375vw;\">\n\n          \n          <\/div>\n      <\/section>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_video.mov\"><\/video><\/figure>\n\n\n\n<section class=\"cs-showcase container\">\n  <div class=\"cs-showcase-content\">\n    <h2 class=\"h5 cs-showcase-title\">MOBILE-FRIENDLY INTERFACE<\/h2>\n    BORN redesigned the mobile interface to improve the user experience by optimizing the website&#8217;s content and navigation to be more appealing for viewing on personal devices to help drive mobile conversions.\n  <\/div>\n  <div class=\"cs-showcase-screenshots-holder\">\n    <div class=\"cs-showcase-thing\">\n      <div class=\"cs-showcase-screenshots\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_mobile_4-1-458x0-c-default.jpeg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_mobile_4-1.jpeg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_mobile_4-2-458x0-c-default.jpeg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_mobile_4-2.jpeg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_mobile_5-458x0-c-default.jpeg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_mobile_5.jpeg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_mobile_6-458x0-c-default.jpeg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_mobile_6.jpeg\"\n               alt=\"\">\n              <\/div>\n      <div class=\"cs-showcase-screenshots\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_mobile_7-458x0-c-default.jpeg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_mobile_7.jpeg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_mobile_9-458x0-c-default.jpeg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_mobile_9.jpeg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_mobile_8-458x0-c-default.jpeg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_mobile_8.jpeg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_mobile_10-458x0-c-default.jpeg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_mobile_10.jpeg\"\n               alt=\"\">\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--light\">\n            \n\n<section class=\"cs-point  cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">OUTCOME<\/h2>\n    <p>BORN created a redesigned website for Rado that tells the brand story using conversational, inspirational and engaging content, leading to improved customer engagement. The website offers customers a better purchasing experience, including an updated gift page featuring visual sizing. These upgrades allow further upselling, including improved personalization, engraving and specialized ordering.<\/p>\n\n  <\/div>\n<\/section>\n    \n    \n          \n                          \n\n        <div class=\"csss-screenshot-holder container\" style=\"margin-top: 164.453125%;\">\n          <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_desktop_6-1-1280x0-c-default.jpeg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_desktop_6-1.jpeg\" alt=\"\"  style=\"margin-top: -164.453125vw;\">\n\n          \n          <\/div>\n      <\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"cs-split-screen-banner\">\n  <div class=\"cs-split-screen-column\">\n    <img decoding=\"async\" class=\"cs-split-screen-image\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_image_1.jpeg\" alt=\"\">\n  <\/div>\n  <div class=\"cs-split-screen-column\">\n    <img decoding=\"async\" class=\"cs-split-screen-mobile-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_mobile_11-300x0-c-default.jpeg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/01\/rado_mobile_11.jpeg\" alt=\"\">\n  <\/div>\n<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n\n<section class=\"banner       banner--has-overlay  \">\n      <div  aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url('https:\/\/static.borngroup.com\/uploads\/2020\/09\/fastrack_cover.jpg')\"><\/div>\n  \n  \n  <a href=https:\/\/www.borngroup.com\/work\/fastrack\/ class=\"banner-content-holder\" data-custom-cursor data-cursor-text=\"Learn More\">\n    <div  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" >\n                  <div class=\"u-text-small-caps\">Next Case Study &#8211; Fastrack<\/div>\n                          <img decoding=\"async\" class=\"banner-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/logo-1.svg\" alt=\"\">\n              <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n                      <h2 class=\"banner-title\">Bolstering Brand Creative<\/h2>\n          \n          \n                      <div class=\"banner-tagline banner-tagline--half-width\">\n              <p class=\"\">With improved eCommerce capabilities and appealing brand creative, we evolved the online presence for one of India\u2019s most loved youth fashion brands. <\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/a>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":71,"featured_media":0,"parent":595,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[58,12,15],"industry":[75,25],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/24077"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=24077"}],"version-history":[{"count":14,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/24077\/revisions"}],"predecessor-version":[{"id":24382,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/24077\/revisions\/24382"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/595"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=24077"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=24077"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=24077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}