{"id":24386,"date":"2022-03-09T14:27:56","date_gmt":"2022-03-09T19:27:56","guid":{"rendered":"https:\/\/www.borngroup.com\/?page_id=24386"},"modified":"2022-03-25T10:17:06","modified_gmt":"2022-03-25T14:17:06","slug":"brooks-brothers","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/work\/brooks-brothers\/","title":{"rendered":"Brooks Brothers"},"content":{"rendered":"\n\n\n    \n\n\n  \n  <section class=\"cs-2-hero cs-2-hero--light\">\n    <div class=\"cs-2-hero-main\">\n            <img decoding=\"async\" class=\"cs-2-hero-bg\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/02\/BB_Header-2-1440x0-c-default.png\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/02\/BB_Header-2.png\" alt=\"\">\n      \n            <div class=\"cs-2-hero-main-client-desktop\">\n        <p class=\"label-heading\">Client<\/p>\n        <h1>Brooks Brothers<\/h1>\n      <\/div>\n    <\/div>\n\n    <div class=\"cs-2-hero-content container\">\n      <div class=\"cs-2-hero-details grid\">\n        <div class=\"cs-2-hero-section cs-2-hero-main-client-mobile\">\n          <p class=\"label-heading\">Client<\/p>\n          <h1>Brooks Brothers<\/h1>\n        <\/div>\n        <div class=\"cs-2-hero-section\">\n          <h5>Project<\/h5>\n          <p>Modernizing the eCommerce Experience<\/p>\n        <\/div>\n        <div class=\"cs-2-hero-section\">\n          <h5>Industry<\/h5>\n                      <p>B2C<\/p>\n                      <p>Retail &amp; Consumer Products<\/p>\n                  <\/div>\n        <div class=\"cs-2-hero-section cs-2-hero-section--services\">\n          <h5>Services<\/h5>\n                      <p>Accelerators<\/p>\n                      <p>Brand Experience (Bx)<\/p>\n                      <p>Content and Creative<\/p>\n                      <p>Customer Experience (Cx)<\/p>\n                  <\/div>\n\n        <img decoding=\"async\" class=\"cs-2-hero-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/03\/Brooks_Brothers_Logo-2.svg\" alt=\"\">\n      <\/div>\n\n      <img decoding=\"async\" class=\"cs-2-hero-screenshot-desktop\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/03\/BB_Hero_D-1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/03\/BB_Hero_D-1.jpg\" alt=\"\">\n    <\/div>\n  <\/section>\n\n<style type=\"text\/css\">\n .label-heading{\n  font-size: 13px;\n    font-weight: 700;\n    line-height: 1.34;\n    text-transform: uppercase;\n    letter-spacing: 0.02em;\n }\n<\/style>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">BACKGROUND<\/h2>\n    As the country&#8217;s oldest clothing retailer, Brooks Brothers has dressed customers for over 200 years, including many US presidents. Synonymous with preppy style, the brand has been a timeless choice for shirting, suiting, and more, for many generations. Responding to a need for an optimized omnichannel experience, Brooks Brothers sought out ways for customers to see them as \u201cfar more than a store.\u201d\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">BRIEF<\/h3>\n    Brooks Brothers tasked BORN with reimagining their eCommerce experience, supporting the modernization of the brand\u2019s image and retail strategy going forward.\r\n\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">CHALLENGE<\/h3>\n    The eCommerce experience needed assistance conveying the breadth and depth of Brooks Brothers\u2019 evolving offering, guiding and educating the user about the different options available within the shirting and suiting categories and engaging new and existing customers with the Loyalty Rewards program.\r\n\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-split-screen-banner\">\n  <div class=\"cs-split-screen-column\">\n    <img decoding=\"async\" class=\"cs-split-screen-image\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/03\/BB_Secondary_D.jpg\" alt=\"\">\n  <\/div>\n  <div class=\"cs-split-screen-column\">\n    <img decoding=\"async\" class=\"cs-split-screen-mobile-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/03\/BB_Hero_M-300x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/03\/BB_Hero_M.jpg\" alt=\"\">\n  <\/div>\n<\/section>\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--light\">\n            \n\n<section class=\"cs-point  cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">OUR APPROACH<\/h2>\n    <p>BORN brought the shopping experience to life by removing friction throughout the purchase flow to increase conversion and decrease returns. The team&#8217;s approach included implementing flexible designs, updating the brand story, customizing the product detail page, creating two adaptable category landing page templates and designing loyalty rewards landing page.<\/p>\n\n  <\/div>\n<\/section>\n    \n    \n          \n                          \n\n        <div class=\"csss-screenshot-holder container\" style=\"margin-top: 91.6796875%;\">\n          <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/03\/BB_HP_D-2-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/03\/BB_HP_D-2.jpg\" alt=\"\"  style=\"margin-top: -91.6796875vw;\">\n\n          \n          <\/div>\n      <\/section>\n\n\n\n<section class=\"cs-fifty-fifty grid container\">\n  <div class=\"cs-fifty-fifty-column\">\n    <h2 class=\"h5\"> SFCC ACCELORATOR<\/h2>\n    BORN leveraged Arctic Fox, a proprietary SFCC accelerator, to implement flexible designs with speed.\n    <div class=\"cs-fifty-fifty-screenshot-holder\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/03\/BB_HP_New_Arrivals_M-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/03\/BB_HP_New_Arrivals_M-800x0-c-default.jpg\" alt=\"\">\n    <\/div>\n  <\/div>\n  <div class=\"cs-fifty-fifty-column\">\n    <h2 class=\"h5\">BRAND STORY<\/h2>\n    BORN updated the client&#8217;s homepage content to tell the brand&#8217;s story while letting customers discover products and learn more about what sets them apart.\r\n\n    <div class=\"cs-fifty-fifty-screenshot-holder\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/03\/BB_HP_Legacy_M-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/03\/BB_HP_Legacy_M-800x0-c-default.jpg\" alt=\"\">\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--light\">\n            \n\n<section class=\"cs-point  cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">BOPIS Integration<\/h2>\n    <p>The team customized the product detail page with BOPIS capabilities to best illustrate relevant product variants and purchasing options.<\/p>\n\n  <\/div>\n<\/section>\n    \n    \n          \n                          \n\n        <div class=\"csss-screenshot-holder container\" style=\"margin-top: 102.0703125%;\">\n          <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/03\/BB_PDP_D-7-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/03\/BB_PDP_D-7.jpg\" alt=\"\"  style=\"margin-top: -102.0703125vw;\">\n\n          \n          <\/div>\n      <\/section>\n\n\n\n<section class=\"cs-fifty-fifty grid container\">\n  <div class=\"cs-fifty-fifty-column\">\n    <h2 class=\"h5\">Landing Page Templates<\/h2>\n    BORN created two adaptable category landing page templates that highlight product details and fits and accommodate existing and future assortment needs.\n    <div class=\"cs-fifty-fifty-screenshot-holder\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/03\/BB_PLP_M-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/03\/BB_PLP_M-800x0-c-default.jpg\" alt=\"\">\n    <\/div>\n  <\/div>\n  <div class=\"cs-fifty-fifty-column\">\n    <h2 class=\"h5\">Loyalty Rewards<\/h2>\n    The team designed the loyalty rewards landing page, sign up\/sign in flow, and redemption experience to inspire excitement and repurchasing for all customers.\n    <div class=\"cs-fifty-fifty-screenshot-holder\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/03\/BB_Rewards_M-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/03\/BB_Rewards_M-800x0-c-default.jpg\" alt=\"\">\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--dark\">\n      \n                  <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/03\/BB_CLP_D-4-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/03\/BB_CLP_D-4.jpg\" alt=\"\"  >\n          \n                \n\n<section class=\"cs-point  cs-point--dark container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Shopping Experience<\/h2>\n    <p>BORN streamlined the shirt buying experience by designing a PLP page with filters that direct users to \u201ctheir\u201d perfect shirt.<\/p>\n\n  <\/div>\n<\/section>\n    \n    \n          <\/div>\n      <\/section>\n\n\n\n\n\n\n<section class=\"banner       banner--has-overlay  \">\n      <div  aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url('https:\/\/static.borngroup.com\/uploads\/2021\/10\/Hanes_hero_3.jpg')\"><\/div>\n  \n  \n  <a href=https:\/\/www.borngroup.com\/work\/hanes class=\"banner-content-holder\" data-custom-cursor data-cursor-text=\"Learn More\">\n    <div  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" >\n                  <div class=\"u-text-small-caps\">Next Case Study &#8211; Hanes<\/div>\n                          <img decoding=\"async\" class=\"banner-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/10\/Hanes_Logo.svg\" alt=\"\">\n              <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n                      <h2 class=\"banner-title\">Streamlining Global Business<\/h2>\n          \n          \n                      <div class=\"banner-tagline banner-tagline--half-width\">\n              <p class=\"\">HanesBrands lowered the overall cost of ownership by consolidating software platforms and third-party vendors used across their brands.<\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/a>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":74,"featured_media":0,"parent":595,"menu_order":16,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[63,13,58,12],"industry":[75,45],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/24386"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=24386"}],"version-history":[{"count":86,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/24386\/revisions"}],"predecessor-version":[{"id":24730,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/24386\/revisions\/24730"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/595"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=24386"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=24386"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=24386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}