{"id":24731,"date":"2022-03-28T15:42:59","date_gmt":"2022-03-28T19:42:59","guid":{"rendered":"https:\/\/www.borngroup.com\/?post_type=news&#038;p=24731"},"modified":"2022-03-31T12:57:27","modified_gmt":"2022-03-31T16:57:27","slug":"ep-and-born-composable-commerce-opportunity","status":"publish","type":"news","link":"https:\/\/www.borngroup.com\/news\/ep-and-born-composable-commerce-opportunity\/","title":{"rendered":"Elastic Path and Born Introduce New Pre-Composed Solution\u2122 for Multi-Touchpoint Experiences"},"content":{"rendered":"\n\n\n\n\n\n\n  \n\n<section class=\"hero    hero--light \">\n  \n  <div class=\"hero-content-holder\">\n    <div class=\"hero-content container\">\n              <div class=\"hero-breadcrumbs\">\n          <a href=\"\/\" class=\"hero-breadcrumb\">BORN<\/a>\n                    <a href=\"\/News\/\" class=\"hero-breadcrumb\">News<\/a>\n        <\/div>\n      \n      \n      <div class=\"hero-title no-tagline\">Elastic Path and Born Introduce New Pre-Composed Solution\u2122 for Multi-Touchpoint Experiences<\/div>\n\n             <style>\n        div.hero-title\n         {\n        font-size: 70px;\n        font-family: big-caslon-fb,serif;\n        font-weight: 400;\n        line-height: 1.1666;\n        }\n        h1.hero-tagline \n        {\n          font-family: proxima-nova,-apple-system,BlinkMacSystemFont,segoe ui,Roboto,helvetica neue,Arial,sans-serif;\n          font-size: 18px;\n          font-weight: 300;\n          line-height: 1.5666;\n        }\n        <\/style>\n\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.elasticpath.com\/\">Elastic Path<\/a>, the creator and leader of the&nbsp;<a href=\"https:\/\/www.elasticpath.com\/composable-commerce\" target=\"_blank\" rel=\"noreferrer noopener\">Composable Commerce<\/a>&nbsp;Movement, today launched a new<a href=\"https:\/\/www.elasticpath.com\/hub\/full-solution\/Multi-touchpointExperiences\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;Pre-Composed Solution\u2122 for Multi-Touchpoint Experiences<\/a>. This business-ready solution, built in partnership with Elastic Path partner,&nbsp;<a href=\"https:\/\/www.borngroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BORN<\/a>, pre-integrates&nbsp;<a href=\"https:\/\/www.vuestorefront.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vue Storefront<\/a>&nbsp;as a frontend platform,&nbsp;<a href=\"https:\/\/www.bloomreach.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Bloomreach<\/a>&nbsp;for search, merchandising, and content management,&nbsp;<a href=\"https:\/\/www.avalara.com\/us\/en\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">Avalara<\/a>&nbsp;for sales tax calculation,&nbsp;<a href=\"https:\/\/www.elasticpath.com\/elastic-path-commerce-cloud\" target=\"_blank\" rel=\"noreferrer noopener\">Elastic Path Commerce Cloud<\/a>&nbsp;for core commerce capabilities, and&nbsp;<a href=\"https:\/\/www.elasticpath.com\/elastic-path-payments\" target=\"_blank\" rel=\"noreferrer noopener\">Elastic Path Payments<\/a>. Together, these best-in-class providers empower business users with everything they need to quickly launch and optimize differentiated experiences across touchpoints, without reliance on development teams.<\/h3>\n\n\n\n<p>In today\u2019s saturated market, B2C brands need to meet customer expectations by powering engaging experiences where customers can easily find and purchase the products they want, regardless of where they are shopping. Legacy, monolithic platforms tout the simplicity of an \u201call-in-one\u201d platform, but their rigid catalog management, search, content management, and frontend capabilities force brands to waste resources on complex workarounds or settle for mediocre customer experiences. This causes brands to miss go-live dates and fall short of customer expectations, resulting in increased abandoned browse and decreased customer lifetime value.<\/p>\n\n\n\n<p>The new Pre-Composed Solution\u2122 for Multi-Touchpoint Experiences gives eCommerce teams, from merchandisers to marketers, the capabilities they need to import and organize products into unlimited catalogs, support modern product merchandising and search strategies, and design dynamic frontend experiences. All without reliance on their development teams. Key benefits include:<\/p>\n\n\n\n<ul><li>De-Risked Investment in Composable Commerce: By eliminating the time-consuming effort of integrating multiple vendors, brands accelerate time-to-market, lower cost to implement, and de-risk their investment in Composable Commerce.<\/li><li>Exceed Customer Expectations: Best-of-breed catalog, product merchandising, search, content, and frontend capabilities ensure that brands can power the lightning-fast, engaging product experiences that drive customer conversion and loyalty.<\/li><li>Customize With Ease: Built using a composable architecture, this solution is ultimately flexible and can be easily customized, whether adding or removing a vendor, launching a new experience, or enabling new functionality.<\/li><\/ul>\n\n\n\n<p>\u201cAfter working with many brands, we understand the impact site performance has on customer experience and conversion rate,\u201d said Jeffrey Domingos, Global VP of Partnerships &amp; Alliances at Vue Storefront. \u201cThis solution enables us to bring our market-proven frontend platform together with best-of-breed content, search, merchandising, and core commerce capabilities to power the fast and engaging experiences customers expect.\u201d<\/p>\n\n\n\n<p>\u201cThe continued growth of Composable Commerce shows an increasing need for speed, adaptability, and customization in eCommerce. We\u2019re excited to work with Elastic Path, Born, Vue Storefront, and Avalara to offer that through this new Pre-Composed Solution\u2122, ensuring businesses can power relevant content and personalized product discovery experiences across the entire customer journey,\u201d said Patrick Finn, Head of Global Channels &amp; Alliances, Bloomreach.<\/p>\n\n\n\n<p>\u201cThis Pre-Composed Solution\u2122 builds on our commitment to make Composable Commerce more accessible for all,\u201d said Tiffany Spizzo, VP of Global Channel and Alliances, at Elastic Path. &#8220;Brands are able to implement at an accelerated pace and at a reduced cost with pre-built integrations to <a href=\"https:\/\/www.vuestorefront.io\/\">Vue Storefront<\/a>, <a href=\"https:\/\/www.bloomreach.com\/en\">Bloomreach<\/a>, and <a href=\"https:\/\/www.avalara.com\/\">Avalara<\/a>. Once live, business users will have everything they need to manage their complex catalogue needs, while easily creating and updating the engaging product experiences their customer\u2019s demand.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elastic Path, the creator and leader of the&nbsp;Composable Commerce&nbsp;Movement, today launched a new&nbsp;Pre-Composed Solution\u2122 for Multi-Touchpoint Experiences. This business-ready solution, built in partnership with Elastic Path partner,&nbsp;BORN, pre-integrates&nbsp;Vue Storefront&nbsp;as a frontend platform,&nbsp;Bloomreach&nbsp;for search, merchandising, and content management,&nbsp;Avalara&nbsp;for sales tax calculation,&nbsp;Elastic Path Commerce Cloud&nbsp;for core commerce capabilities, and&nbsp;Elastic Path Payments. Together, these best-in-class providers empower business [&hellip;]<\/p>\n","protected":false},"featured_media":24732,"menu_order":0,"template":"","meta":[],"categories":[52,66,23,24,22],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/news\/24731"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media\/24732"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=24731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/categories?post=24731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}