{"id":24809,"date":"2022-05-05T15:22:27","date_gmt":"2022-05-05T19:22:27","guid":{"rendered":"https:\/\/www.borngroup.com\/?page_id=24809"},"modified":"2022-07-27T16:14:11","modified_gmt":"2022-07-27T20:14:11","slug":"stella-framework","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/stella-framework\/","title":{"rendered":"Stella Framework (New)"},"content":{"rendered":"\n<section class=\"banner banner--fixed-content banner--stick-to-bottom  banner--fullscreen     \">\n<video aria-hidden=\"true\" class=\"banner-video\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/05\/Top_banner.mp4\" muted=\"\" playsinline=\"\" autoplay=\"\" loop=\"\" preload=\"\"><\/video>\n<div class=\"banner-content-holder\" data-custom-cursor=\"\" data-cursor-text=\"Learn More\">\n<div class=\"banner-content container lax\" style=\"backface-visibility: hidden;\">\n<header class=\"banner-header lax\" data-lax-dynamic-translate-y=\"(vh*1.6) 0, vh*2 -50\" data-lax-dynamic-opacity=\"(vh*1.6) 1, vh*1.8 0\" data-lax-translate-y=\"((vh*1.6)+-546) 0, (vh*2+-546) -50\" data-lax-opacity=\"((vh*1.6)+-546) 1, (vh*1.8+-546) 0\" style=\"backface-visibility: hidden; transform: translateY(0px); opacity: 1;\">\n<\/header>\n<div class=\"banner-stella lax\" style=\"backface-visibility: hidden;\">\n<a class=\"watch-video-link\" target=\"_blank\" href=\"https:\/\/player.vimeo.com\/video\/710399320?h=0aabffaa0d&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" rel=\"noopener\">Watch Video<i class=\"fa fa-play-circle\" style=\"font-size:20px;color:white; margin-left: 10px; top: 2px; position: relative;\"><\/i><\/a>\n<div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<style>\n.watch-video-link {\n  text-align: center;\n  border: 2px solid white;\n  border-radius: 30px;\n  padding: 10px;\n  font-weight: bold;\n  width: 180px;\n}\n.banner-stella {\n  display: flex;\n  justify-content: center;\n  margin-top: 63vh;\n}\n.st4,\n.st5,\n.st6 {\n  fill: #000;\n}\n<\/style>\n<\/section>\n\n\n\n<section class=\"banner banner--fixed-content banner--stick-to-bottom  banner--fullscreen     \">\n<video aria-hidden=\"true\" class=\"banner-video\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/05\/BG_pale_1.mp4\" muted=\"\" playsinline=\"\" autoplay=\"\" loop=\"\" preload=\"\" style=\"position: relative;z-index: 0;\"><\/video>\n<div class=\"banner-content-holder\" data-custom-cursor=\"\" data-cursor-text=\"Learn More\">\n<div class=\"banner-content container lax\" style=\"backface-visibility: hidden;background-color: none;\">\n<header class=\"banner-header lax\" data-lax-dynamic-translate-y=\"(vh*1.6) 0, vh*2 -50\" data-lax-dynamic-opacity=\"(vh*1.6) 1, vh*1.8 0\" data-lax-translate-y=\"((vh*1.6)+0) 0, (vh*2+0) -50\" data-lax-opacity=\"((vh*1.6)+0) 1, (vh*1.8+0) 0\" style=\"backface-visibility: hidden; transform: translateY(0px); opacity: 1;\">\n<\/header>\n<div class=\"banner-copy lax\" style=\"backface-visibility: hidden;\">\n<div>\n<h2 style=\"color: #000 !important;\" class=\"banner-title\">BORN\u2019s Stella Framework<\/h2>\n<div class=\"banner-tagline banner-tagline--half-width\">\n<p style=\"color: #000 !important;\" class=\"\">The best way to conquer the stars is to be one. In 2020, BORN introduced Stella \u2014 a strategic framework designed to project your eCommerce solution out of this stratosphere. With Stella, brand strategy, behavioral data (across channels) and books of record (tech) work together harmoniously to deliver exceptional customer experiences.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"banner    banner--fullscreen  banner--has-side-picture   \">\n<div aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url(&quot;&quot;); backface-visibility: hidden;\"><\/div>\n<div style=\"background-color: #F0F8F9 !important;\" class=\"banner--has-side-picture-bg lax\" data-lax-opacity=\"(-vh*0.2) 1, (-vh*0.4) 0\" data-lax-anchor=\"self\"><\/div>\n<div class=\"banner-content-holder\">\n<div class=\"banner-content container lax\" style=\"backface-visibility: hidden;\">\n<header class=\"banner-header lax\" style=\"backface-visibility: hidden;\">\n<div class=\"u-text-small-caps\" style=\"color: black; display: none;\">ABOUT BORN\u30fbSTELLA<\/div>\n<\/header>\n<div class=\"banner-copy lax\" data-lax-translate-y_small=\"vh 0, (vh*0.4) 0, (-vh*0.2) (vh*0.1)\" data-lax-anchor=\"self\" style=\"backface-visibility: hidden;\">\n<div>\n<h2 class=\"banner-title\" style=\"color: black;\">Brand Experience<\/h2>\n<div class=\"banner-tagline banner-tagline--half-width\">\n<p class=\"\" style=\"color: black;\">Every brand has to adapt to stay ahead.<\/p>\n<a href=\"https:\/\/www.borngroup.com\/services\/brand-experience-bx\/\" style=\"color: black; font-weight: 500;\">Discover Brand Experience <svg aria-hidden=\"true\" class=\"icon \" style=\"color: black; margin-left: 10px; position: relative; top: 6px;\" width=\"24px\" height=\"24px\" viewBox=\" 0 0 24 24\"><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg><\/a>\n<\/div>\n<\/div>\n<video class=\"banner-side-picture lax\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/05\/BX-loop.mp4\" preload=\"\" muted=\"\" autoplay=\"\" playsinline=\"\" loop=\"\" style=\"backface-visibility: hidden;\"><\/video>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"banner    banner--fullscreen  banner--has-side-picture   \">\n<div aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url(&quot;&quot;); backface-visibility: hidden;\"><\/div>\n<div style=\"background-color: #FEF6F6;\" class=\"banner--has-side-picture-bg lax\" data-lax-opacity=\"(-vh*0.2) 1, (-vh*0.4) 0\" data-lax-anchor=\"self\"><\/div>\n<div class=\"banner-content-holder\">\n<div class=\"banner-content container lax\" style=\"backface-visibility: hidden;\">\n<header class=\"banner-header lax\" style=\"backface-visibility: hidden;\">\n<div style=\"display: none;\" class=\"u-text-small-caps\">ABOUT BORN\u30fbSTELLA<\/div>\n<\/header>\n<div class=\"banner-copy lax\" data-lax-translate-y_small=\"vh 0, (vh*0.4) 0, (-vh*0.2) (vh*0.1)\" data-lax-anchor=\"self\" style=\"backface-visibility: hidden;  flex-direction: row-reverse;\">\n<div>\n<h2 class=\"banner-title\" style=\"color: black;\">Behavioral Experience<\/h2>\n<div class=\"banner-tagline banner-tagline--half-width\">\n<p class=\"\" style=\"color: black;\">We leverage behavioral science and motivational insights to create borderless, end-to-end experiences.<\/p>\n<a href=\"https:\/\/www.borngroup.com\/services\/behavioral-experience\/\" style=\"color: black; font-weight: 500;\">Discover Behavioral Experience <svg aria-hidden=\"true\" class=\"icon \" style=\"color: black; margin-left: 10px; position: relative; top: 6px;\" width=\"24px\" height=\"24px\" viewBox=\" 0 0 24 24\"><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg><\/a>\n<\/div>\n<\/div>\n<video class=\"banner-side-picture lax\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/05\/BE_loop.mp4\" preload=\"\" muted=\"\" autoplay=\"\" playsinline=\"\" loop=\"\" style=\"backface-visibility: hidden;\"><\/video>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"banner    banner--fullscreen  banner--has-side-picture   \">\n<div aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url(&quot;&quot;); backface-visibility: hidden;\"><\/div>\n<div style=\"background-color: #F1EDF0;\" class=\"banner--has-side-picture-bg lax\" data-lax-opacity=\"(-vh*0.2) 1, (-vh*0.4) 0\" data-lax-anchor=\"self\"><\/div>\n<div class=\"banner-content-holder\">\n<div class=\"banner-content container lax\" style=\"backface-visibility: hidden;\">\n<header class=\"banner-header lax\" style=\"backface-visibility: hidden;\">\n<div style=\"display: none;\" class=\"u-text-small-caps\">ABOUT BORN\u30fbSTELLA<\/div>\n<\/header>\n<div class=\"banner-copy lax\" data-lax-translate-y_small=\"vh 0, (vh*0.4) 0, (-vh*0.2) (vh*0.1)\" data-lax-anchor=\"self\" style=\"backface-visibility: hidden;\">\n<div>\n<h2 style=\"color: black;\" class=\"banner-title\">Book of Record<\/h2>\n<div class=\"banner-tagline banner-tagline--half-width\">\n<p class=\"\" style=\"color: black;\">We centralize customer data to lay \u2028the foundation for your business.<\/p>\n<a href=\"https:\/\/www.borngroup.com\/services\/book-of-record-br\/\" style=\"color: black; font-weight: 500;\">Discover Book of Record <svg aria-hidden=\"true\" class=\"icon \" style=\"color: black; margin-left: 10px; position: relative; top: 6px;\" width=\"24px\" height=\"24px\" viewBox=\" 0 0 24 24\"><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg><\/a>\n<\/div>\n<\/div>\n<video class=\"banner-side-picture lax\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/05\/BR_loop.mp4\" preload=\"\" muted=\"\" autoplay=\"\" playsinline=\"\" loop=\"\" style=\"backface-visibility: hidden;\"><\/video>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Watch Video BORN\u2019s Stella Framework The best way to conquer the stars is to be one. In 2020, BORN introduced Stella \u2014 a strategic framework designed to project your eCommerce solution out of this stratosphere. With Stella, brand strategy, behavioral data (across channels) and books of record (tech) work together harmoniously to deliver exceptional customer [&hellip;]<\/p>\n","protected":false},"author":79,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[],"industry":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/24809"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=24809"}],"version-history":[{"count":122,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/24809\/revisions"}],"predecessor-version":[{"id":25042,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/24809\/revisions\/25042"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=24809"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=24809"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=24809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}