{"id":26920,"date":"2024-09-12T01:36:10","date_gmt":"2024-09-12T05:36:10","guid":{"rendered":"https:\/\/www.borngroup.com\/?p=26920"},"modified":"2024-09-12T02:05:34","modified_gmt":"2024-09-12T06:05:34","slug":"marketplaces-are-as-old-as-human-history","status":"publish","type":"post","link":"https:\/\/www.borngroup.com\/views\/marketplaces-are-as-old-as-human-history\/","title":{"rendered":"Marketplaces are as old as human history."},"content":{"rendered":"\n\n\n\n\n\n  \n\n\n<section class=\"hero  hero--fullscreen hero--animated hero--light \">\n  \n  <div class=\"hero-content-holder\">\n    <div class=\"hero-content container\">\n              <div class=\"hero-breadcrumbs\">\n          <a href=\"\/\" class=\"hero-breadcrumb\">BORN<\/a>\n                    <a href=\"\/Views\/\" class=\"hero-breadcrumb\">Views<\/a>\n        <\/div>\n      \n      \n      <div class=\"hero-title no-tagline\">A Look at Marketplace Strategy and Design<\/div>\n\n             <style>\n        div.hero-title\n         {\n        font-size: 70px;\n        font-family: big-caslon-fb,serif;\n        font-weight: 400;\n        line-height: 1.1666;\n        }\n        h1.hero-tagline \n        {\n          font-family: proxima-nova,-apple-system,BlinkMacSystemFont,segoe ui,Roboto,helvetica neue,Arial,sans-serif;\n          font-size: 18px;\n          font-weight: 300;\n          line-height: 1.5666;\n        }\n        <\/style>\n\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h1 style=\"font-size:53px;\" class=\"title-article wp-block-post-title\">Marketplaces are as old as human history.<\/h1><\/div>\n<\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-135d2533274d504460778ad916a3bb3f\">You can see their ancient roots in today\u2019s physical shopping malls, supermarkets, hypermarkets (think Walmart&nbsp;and Costco), and transportation hubs \u2013 places where sellers can offer their wares and buyers can find the things they\u2019re looking for.<\/p>\n\n\n\n<p class=\"drop-in-2 has-black-color has-text-color has-link-color has-medium-font-size wp-elements-ed276e877c1fda222e1b12983f9569aa\">Marketplaces still fulfill the age-old purpose of connecting buyers and sellers, but the web and digitalization have catalyzed a revolution in how marketplaces work \u2013 and created powerful new opportunities for commerce online and in the real world.&nbsp;<br>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"drop-in-2 has-black-color has-text-color has-link-color has-medium-font-size wp-elements-b8dcd07cf68ebe517ef6d6398729e6a0\">Ecommerce giants have become household names: Amazon, eBay, Airbnb, and other platform operators demonstrate the monumental power of scaling marketplaces and of reinventing the customer experience.<\/p>\n\n\n\n<p class=\"has-text-align-left drop-in-2 has-black-color has-text-color has-link-color has-medium-font-size wp-elements-2efe9e049d116942c30bb1bda77a33f0\">&nbsp;At first, they grew by embracing technologies to scale product listings, transactions, and logistics. They grew even more&nbsp;by embracing technologies to create an entirely new kind&nbsp;of shopping experience with, for example, personalization, real-time notifications on multiple platforms, and robust customer support.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"236\" src=\"https:\/\/static.borngroup.com\/uploads\/2024\/08\/amazon.avif\" alt=\"\" class=\"wp-image-26919\" style=\"object-fit:cover;width:188px;height:auto\"\/><\/figure><\/div>\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"312\" src=\"https:\/\/static.borngroup.com\/uploads\/2024\/08\/ebay.avif\" alt=\"\" class=\"wp-image-26918\" style=\"width:138px;height:auto\"\/><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"160\" src=\"https:\/\/static.borngroup.com\/uploads\/2024\/08\/airbnb.avif\" alt=\"\" class=\"wp-image-26917\" style=\"width:211px;height:auto\"\/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<p class=\"drop-in-2 has-black-color has-text-color has-link-color has-medium-font-size wp-elements-68cd4288c5cf5f539aee419c3d486527\">Moreover, today\u2019s marketplaces generate new kinds of revenue and profit opportunities because of their enormous traffic. Network effects create a virtuous cycle, attracting third-party sellers, enabling new marketing\/ merchandising opportunities, and fostering lasting change in buyer behaviors.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n\n\n\n<p class=\"has-large-font-size\"><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Read the articles below to learn more about BORN Group\u2019s proven approach to marketplace strategy and design.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns section-articles wp-container-content-1 is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.borngroup.com\/views\/marketplace-business-models-launching-building-a-marketplace\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/static.borngroup.com\/uploads\/2024\/08\/Article1_Marketplaces-1024x576.jpg\" alt=\"\" class=\"wp-image-26913\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2024\/08\/Article1_Marketplaces-1024x576.jpg 1024w, https:\/\/static.borngroup.com\/uploads\/2024\/08\/Article1_Marketplaces-300x169.jpg 300w, https:\/\/static.borngroup.com\/uploads\/2024\/08\/Article1_Marketplaces-768x432.jpg 768w, https:\/\/static.borngroup.com\/uploads\/2024\/08\/Article1_Marketplaces-1536x864.jpg 1536w, https:\/\/static.borngroup.com\/uploads\/2024\/08\/Article1_Marketplaces-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-small-font-size\"><strong>ECOMMERCE 01.31.2024<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.borngroup.com\/views\/marketplace-business-models-launching-building-a-marketplace\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Marketplace Business Models: Launching &amp; Building a Marketplace<\/a><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.borngroup.com\/views\/digital-transformation-airport-marketplaces-redefining-the-airport-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/static.borngroup.com\/uploads\/2024\/08\/Article2_Marketplaces-1024x576.jpg\" alt=\"\" class=\"wp-image-26914\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2024\/08\/Article2_Marketplaces-1024x576.jpg 1024w, https:\/\/static.borngroup.com\/uploads\/2024\/08\/Article2_Marketplaces-300x169.jpg 300w, https:\/\/static.borngroup.com\/uploads\/2024\/08\/Article2_Marketplaces-768x432.jpg 768w, https:\/\/static.borngroup.com\/uploads\/2024\/08\/Article2_Marketplaces-1536x864.jpg 1536w, https:\/\/static.borngroup.com\/uploads\/2024\/08\/Article2_Marketplaces-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-small-font-size\"><strong>ECOMMERCE 02.28.2024<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.borngroup.com\/views\/digital-transformation-airport-marketplaces-redefining-the-airport-experience\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Digital Transformation &amp; Airport Marketplaces: Redefining the Airport Experience<\/a><\/h3>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.borngroup.com\/views\/service-marketplaces-a-business-blueprint\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/static.borngroup.com\/uploads\/2024\/08\/Article3_Marketplaces-1024x576.jpg\" alt=\"\" class=\"wp-image-26915\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2024\/08\/Article3_Marketplaces-1024x576.jpg 1024w, https:\/\/static.borngroup.com\/uploads\/2024\/08\/Article3_Marketplaces-300x169.jpg 300w, https:\/\/static.borngroup.com\/uploads\/2024\/08\/Article3_Marketplaces-768x432.jpg 768w, https:\/\/static.borngroup.com\/uploads\/2024\/08\/Article3_Marketplaces-1536x864.jpg 1536w, https:\/\/static.borngroup.com\/uploads\/2024\/08\/Article3_Marketplaces-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-small-font-size\"><strong>ECOMMERCE 03.12.2024<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.borngroup.com\/views\/service-marketplaces-a-business-blueprint\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Service Marketplaces: A Business Blueprint<\/a><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.borngroup.com\/views\/buy-or-build-determining-the-best-strategy-for-marketplace-creation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"552\" src=\"https:\/\/static.borngroup.com\/uploads\/2024\/08\/Article4_Marketplaces-1024x552.png\" alt=\"\" class=\"wp-image-26916\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2024\/08\/Article4_Marketplaces-1024x552.png 1024w, https:\/\/static.borngroup.com\/uploads\/2024\/08\/Article4_Marketplaces-300x162.png 300w, https:\/\/static.borngroup.com\/uploads\/2024\/08\/Article4_Marketplaces-768x414.png 768w, https:\/\/static.borngroup.com\/uploads\/2024\/08\/Article4_Marketplaces-1536x828.png 1536w, https:\/\/static.borngroup.com\/uploads\/2024\/08\/Article4_Marketplaces-2048x1104.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-small-font-size\"><strong>ECOMMERCE 09.12.2024<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.borngroup.com\/views\/buy-or-build-determining-the-best-strategy-for-marketplace-creation\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Buy or Build?\u00a0 Determining the Best Strategy for Marketplace Creation<\/a><\/h3>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<style>\n.hero {\n    background: url(https:\/\/static.borngroup.com\/uploads\/2024\/01\/MarketplacesLandingCover.jpg);\n    \/* position: relative; *\/\n    background-color: #161618;\n    color: #fff;\n    background-position: center;\n    background-origin: border-box;\n    background-size: cover;\nmargin-bottom:40px;\n}\nfigure.article-featured-image {\n    display: none!important;\n}\n\n\nsection.article-holder .article-header {\n    display: none;\n}\n.title-article{\n   padding-top:1rem;\npadding-bottom:1rem;\n    margin-bottom: 0;\n    border-left: 4px solid rgb(174, 59, 95);\n    padding-left: 30px;\n    font-family: 'Adobe Caslon Pro-ACasl-e67xFoY1';\n    font-style: normal;\n    font-weight: 400;\n}\n\n.article-body p{\n    font-size:1.2rem!important;\n    font-style: normal;\n    font-weight: 400!important;\n    text-transform: none;\n}\narticle.article {\n    max-width: 100%;\n}\nsection.four-column-section {\n    padding: 0;\n}\n\n\n @keyframes appear {\n        from {\n          opacity: 0;\n          clip-path: inset(100% 100% 0 0);\n        }\n        to {\n          opacity: 1;\n          clip-path: inset(0 0 0 0);\n        }\n      }\np{\nanimation: appear linear;\n        animation-timeline: view();\n        animation-range: entry 0% cover 40%;\n}\n\n<\/style>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>You can see their ancient roots in today\u2019s physical shopping malls, supermarkets, hypermarkets (think Walmart&nbsp;and Costco), and transportation hubs \u2013 places where sellers can offer their wares and buyers can find the things they\u2019re looking for. Marketplaces still fulfill the age-old purpose of connecting buyers and sellers, but the web and digitalization have catalyzed a [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":26590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/posts\/26920"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=26920"}],"version-history":[{"count":114,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/posts\/26920\/revisions"}],"predecessor-version":[{"id":27168,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/posts\/26920\/revisions\/27168"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media\/26590"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=26920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/categories?post=26920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/tags?post=26920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}