{"id":3313,"date":"2020-07-31T14:28:24","date_gmt":"2020-07-31T14:28:24","guid":{"rendered":"http:\/\/www.borngroup.com\/?page_id=3313"},"modified":"2022-02-16T14:32:36","modified_gmt":"2022-02-16T19:32:36","slug":"tata","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/work\/tata\/","title":{"rendered":"Tata"},"content":{"rendered":"\n\n\n    \n      <style>\n      .cs-1-hero-logo {\n        width: 120px;\n      }\n\n      @media screen and (min-width: 768px) {\n        .cs-1-hero-logo {\n          width: 100px;\n        }\n      }\n    <\/style>\n  \n  <section class=\"cs-1-hero\">\n    <div class=\"cs-1-hero-content\">\n      <div class=\"cs-1-hero-content-spacer\">\n        <div class=\"cs-1-hero-section\">\n          <p class=\"label-heading\">Client<\/p>\n          <h1>Tata<\/h1>\n        <\/div>\n        <div class=\"cs-1-hero-section\">\n          <h5>Project<\/h5>\n          <p>Tata Cliq<\/p>\n        <\/div>\n        <div class=\"cs-1-hero-section\">\n          <h5>Industry<\/h5>\n                      <p>B2C<\/p>\n                      <p>Fashion<\/p>\n                  <\/div>\n        <div class=\"cs-1-hero-section\">\n          <h5>Services<\/h5>\n                      <p>Brand Experience (Bx)<\/p>\n                      <p>Commerce Enablement<\/p>\n                      <p>Customer Experience (Cx)<\/p>\n                  <\/div>\n\n        <img decoding=\"async\" class=\"cs-1-hero-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Tata_logo_white.svg\" alt=\"\">\n      <\/div>\n    <\/div>\n    <aside class=\"cs-1-hero-aside\">\n            <img decoding=\"async\" class=\"cs-1-hero-bg\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/02\/Tata_hero_dark-720x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/02\/Tata_hero_dark.jpg\" alt=\"\">\n      \n            <img decoding=\"async\" class=\"cs-1-hero-screenshot-mobile\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Tata_mobile1-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Tata_mobile1.jpg\" alt=\"\">\n    <\/aside>\n\n    <div class=\"cs-1-screenshot-desktop-holder container\">\n      <img decoding=\"async\" class=\"cs-1-hero-screenshot-desktop\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Tata_desktop1-1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Tata_desktop1-1.jpg\" alt=\"\">\n    <\/div>\n  <\/section>\n\n\n\n<style type=\"text\/css\">\n .label-heading{\n  font-size: 13px;\n    font-weight: 700;\n    line-height: 1.34;\n    text-transform: uppercase;\n    letter-spacing: 0.02em;\n }\n<\/style>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">Background<\/h2>\n    Tata Cliq is a leading eCommerce company based in Mumbai, India. They specialize in luxury fashion, footwear, and accessories, and have a unique omnichannel marketplace that offers customers the convenience of fast delivery. \n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Project Brief<\/h3>\n    Tata Group Cliq wanted to create a multi-category curated marketplace with a differentiated eCommerce business model to support its strong offline presence in the market. \n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Goals<\/h3>\n    Redesign the Tata Cliq website and facilitate seamless omnichannel experiences that connected online and offline anchors, such as Click &#038; Collect, Ship from Store, returns, and in-store pick-up.\n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"cs-point cs-point--fullscreen cs-point--dark container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">The Challenge<\/h2>\n    BORN wanted to create an engaging, delightful customer experience with a responsive interface. A seamless integrated approach was required to connect offline and online assets with initiatives such as Click &#038; Collect and Ship-from-Store.\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-1-screenshot\">\n  <div class=\"cs-1-screenshot-scroller\" style=\"width: calc(3 * (100vw - 2 * var(--container-gutter)) + 4 * var(--container-gutter))\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Tata_desktop2-1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Tata_desktop2-1.jpg\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Tata_desktop2a-1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Tata_desktop2a-1.jpg\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Tata_desktop2b-2-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Tata_desktop2b-2.jpg\" alt=\"\">\n      <\/div>\n<\/section>\n\n\n\n<section class=\"cs-fifty-fifty grid container\">\n  <div class=\"cs-fifty-fifty-column\">\n    <h2 class=\"h5\">Merging the physical &#038; digital <\/h2>\n    BORN designed a fully integrated omnichannel solution for a curated marketplace.      \n    <div class=\"cs-fifty-fifty-screenshot-holder\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Tata_mobile2-1-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Tata_mobile2-1-800x0-c-default.jpg\" alt=\"\">\n    <\/div>\n  <\/div>\n  <div class=\"cs-fifty-fifty-column\">\n    <h2 class=\"h5\">Luxe experiences <\/h2>\n    A sophisticated design and user experience was leveraged to bring out the essence of Tata&#8217;s luxury brands.\n    <div class=\"cs-fifty-fifty-screenshot-holder\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Tata_mobile3-1-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Tata_mobile3-1-800x0-c-default.jpg\" alt=\"\">\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-1-screenshot\">\n  <div class=\"cs-1-screenshot-scroller\" style=\"width: calc(2 * (100vw - 2 * var(--container-gutter)) + 3 * var(--container-gutter))\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Tata_desktop3-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Tata_desktop3.jpg\" alt=\"\">\n        <img decoding=\"async\" src=\"\" srcset=\"\" alt=\"\">\n      <\/div>\n<\/section>\n\n\n\n<section class=\"cs-showcase container\">\n  <div class=\"cs-showcase-content\">\n    <h2 class=\"h5 cs-showcase-title\">Personalized Experiences<\/h2>\n    Tata sets the standard for luxury and lifestyle products, so BORN created a premium, personalized experience to match their standards while increasing engagement.       \r\n\n  <\/div>\n  <div class=\"cs-showcase-screenshots-holder\">\n    <div class=\"cs-showcase-thing\">\n      <div class=\"cs-showcase-screenshots\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Tata_mobile_scroll1-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Tata_mobile_scroll1.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Tata_mobile_scroll2-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Tata_mobile_scroll2.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Tata_mobile_scroll3-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Tata_mobile_scroll3.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Tata_mobile_scroll4-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Tata_mobile_scroll4.jpg\"\n               alt=\"\">\n              <\/div>\n      <div class=\"cs-showcase-screenshots\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Tata_mobile_scroll5-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Tata_mobile_scroll5.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Tata_mobile_scroll6-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Tata_mobile_scroll6.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Tata_mobile_scroll7-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Tata_mobile_scroll7.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"\" srcset=\"\"\n               alt=\"\">\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">Value Delivered<\/h2>\n    BORN designed a flexible and scalable platform for Tata that can accommodate changing needs. The website achieved 200% growth in visits and orders, accelerating them to the top 15 websites in 8 weeks.\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\"><\/h3>\n    \n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\"><\/h3>\n    \n  <\/div>\n<\/section>\n\n\n\n\n\n\n<section class=\"banner       banner--has-overlay  \">\n      <div  aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url('https:\/\/static.borngroup.com\/uploads\/2020\/09\/frette_cover-1.jpg')\"><\/div>\n  \n  \n  <a href=https:\/\/www.borngroup.com\/work\/frette\/ class=\"banner-content-holder\" data-custom-cursor data-cursor-text=\"Learn More\">\n    <div  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" >\n                  <div class=\"u-text-small-caps\">Next Case Study &#8211; Frette<\/div>\n                          <img decoding=\"async\" class=\"banner-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/FRETTE_MASTER_LOGO_WHITE.svg\" alt=\"\">\n              <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n                      <h2 class=\"banner-title\">Reimagining Luxury Linens<\/h2>\n          \n          \n                      <div class=\"banner-tagline banner-tagline--half-width\">\n              <p class=\"\">Educating the curious and delighting the familiar, while delivering an omni-channel shopping experience for Frette customers.<\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/a>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":17,"featured_media":0,"parent":595,"menu_order":572,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[13,19,12],"industry":[75,25],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/3313"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=3313"}],"version-history":[{"count":124,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/3313\/revisions"}],"predecessor-version":[{"id":24433,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/3313\/revisions\/24433"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/595"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=3313"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=3313"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=3313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}