{"id":3415,"date":"2020-07-31T16:09:48","date_gmt":"2020-07-31T16:09:48","guid":{"rendered":"http:\/\/www.borngroup.com\/?page_id=3415"},"modified":"2020-10-22T13:18:06","modified_gmt":"2020-10-22T13:18:06","slug":"fastrack","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/work\/fastrack\/","title":{"rendered":"Fastrack"},"content":{"rendered":"\n\n\n    \n\n\n  \n  <section class=\"cs-2-hero cs-2-hero--light\">\n    <div class=\"cs-2-hero-main\">\n            <img decoding=\"async\" class=\"cs-2-hero-bg\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/HeaderIMG-1440x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/HeaderIMG.jpg\" alt=\"\">\n      \n            <div class=\"cs-2-hero-main-client-desktop\">\n        <p class=\"label-heading\">Client<\/p>\n        <h1>Fastrack<\/h1>\n      <\/div>\n    <\/div>\n\n    <div class=\"cs-2-hero-content container\">\n      <div class=\"cs-2-hero-details grid\">\n        <div class=\"cs-2-hero-section cs-2-hero-main-client-mobile\">\n          <p class=\"label-heading\">Client<\/p>\n          <h1>Fastrack<\/h1>\n        <\/div>\n        <div class=\"cs-2-hero-section\">\n          <h5>Project<\/h5>\n          <p>Fastrack Redesign<\/p>\n        <\/div>\n        <div class=\"cs-2-hero-section\">\n          <h5>Industry<\/h5>\n                      <p>B2C<\/p>\n                      <p>Fashion<\/p>\n                      <p>Retail &amp; Consumer Products<\/p>\n                  <\/div>\n        <div class=\"cs-2-hero-section cs-2-hero-section--services\">\n          <h5>Services<\/h5>\n                      <p>Brand Experience (Bx)<\/p>\n                      <p>Commerce Enablement<\/p>\n                      <p>Customer Experience (Cx)<\/p>\n                  <\/div>\n\n        <img decoding=\"async\" class=\"cs-2-hero-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/logo-1.svg\" alt=\"\">\n      <\/div>\n\n      <img decoding=\"async\" class=\"cs-2-hero-screenshot-desktop\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/IMG1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/IMG1.jpg\" alt=\"\">\n    <\/div>\n  <\/section>\n\n<style type=\"text\/css\">\n .label-heading{\n  font-size: 13px;\n    font-weight: 700;\n    line-height: 1.34;\n    text-transform: uppercase;\n    letter-spacing: 0.02em;\n }\n<\/style>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">Background<\/h2>\n    Fastrack is one of India\u2019s most loved youth fashion brands. Known for its irreverent and youthful attitude, the brand offers affordable, fashion-forward accessories such as watches, sunglasses, bags, belts, and wallets. The brand values its ability to constantly reinvent itself and to always deliver what their customers want.\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Brief<\/h3>\n    Fastrack required a new digital flagship that would take the brand to a whole new level of desirability, especially as they ventured into the smart wearables space. They sought to improve the customer experience with effortless eCommerce capabilities and content aligned to their edgy attitude. \n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Goals<\/h3>\n    Evolve the online experience with modernized brand creative. Improve engagement and path to purchase with easy navigation, appealing product presentation and contemporary content. Increase the brand\u2019s stylish appeal while emphasizing its tech-forward nature. \n  <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"cs-double-screenshot  grid container\"\n      style=\"background-color: #3f3d3d; color: #ffffff;\"\n  >\n  <div class=\"cs-double-screenshot-content\">\n    <h5 class=\"cs-double-screenshot-subtitle\">Mobile-first approach<\/h5>\n    <h3 class=\"cs-double-screenshot-title\"><p>Cross-device capabilities ensured a consistently engaging experience.<\/p>\n<\/h3>\n    <div class=\"cs-double-screenshot-description\"><p>Giving users the power to interact with the brand whenever, and however, they liked was integral to emphasizing Fastrack\u2019s modern appeal.<\/p>\n<\/div>\n  <\/div>\n\n  <div class=\"cs-double-screenshot-images\">\n    <img decoding=\"async\" class=\"cs-double-screenshot-image\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Mobile-1-1-290x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Mobile-1-1.jpg\" alt=\"\">\n    <img decoding=\"async\" class=\"cs-double-screenshot-image\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Mobile-2-1-290x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Mobile-2-1.jpg\" alt=\"\">\n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--light\">\n            \n\n<section class=\"cs-point  cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Bold Evolutions<\/h2>\n    <p>Striking imagery and daring design encouraged fashion-forward users to engage and act. <\/p>\n\n  <\/div>\n<\/section>\n    \n    \n          \n                          \n\n        <div class=\"csss-screenshot-holder container\" style=\"margin-top: 40.7421875%;\">\n          <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/244035262-1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/244035262-1.jpg\" alt=\"\"  style=\"margin-top: -40.7421875vw;\">\n\n          \n          \n                  <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/244035262-copy-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/244035262-copy.jpg\" alt=\"\"  >\n          \n          <\/div>\n      <\/section>\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--dark\">\n            \n\n<section class=\"cs-point  cs-point--dark container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Immersive PDPs<\/h2>\n    <p>Thoughtful UX and visual design allowed users to get up close and personal with products, effortlessly guiding them through the path to purchase. <\/p>\n\n  <\/div>\n<\/section>\n    \n    \n          \n                          \n\n        <div class=\"csss-screenshot-holder container\" style=\"margin-top: 50.5078125%;\">\n          <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/homepage_desktop_1-6-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/homepage_desktop_1-6.jpg\" alt=\"\"  style=\"margin-top: -50.5078125vw;\">\n\n          \n          \n                  <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/homepage_desktop_2-1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/homepage_desktop_2-1.jpg\" alt=\"\"  >\n          \n          \n                  <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/homepage_desktop_3-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/homepage_desktop_3.jpg\" alt=\"\"  >\n          \n          <\/div>\n      <\/section>\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--light\">\n            \n\n<section class=\"cs-point  cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">future-proof development<\/h2>\n    <p>Modernized page templates enhanced the flexibility of the site as the brand continues to expand its offerings.<\/p>\n\n  <\/div>\n<\/section>\n    \n    \n          \n                          \n\n        <div class=\"csss-screenshot-holder container\" style=\"margin-top: 25.0390625%;\">\n          <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/SS1-1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/SS1-1.jpg\" alt=\"\"  style=\"margin-top: -25.0390625vw;\">\n\n          \n          \n                  <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/SS2-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/SS2.jpg\" alt=\"\"  >\n          \n          \n                  <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/SS3-1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/SS3-1.jpg\" alt=\"\"  >\n          \n          <\/div>\n      <\/section>\n\n\n\n\n<section class=\"cs-point cs-point--fullscreen cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Seamless Interactions<\/h2>\n    Every detail was considered and evolved for a flawless shopping experience. \n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-split-screen-banner\">\n  <div class=\"cs-split-screen-column\">\n    <img decoding=\"async\" class=\"cs-split-screen-image\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/GoalsL.jpg\" alt=\"\">\n  <\/div>\n  <div class=\"cs-split-screen-column\">\n    <img decoding=\"async\" class=\"cs-split-screen-mobile-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/GoalsR-300x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/GoalsR.jpg\" alt=\"\">\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-fifty-fifty grid container\">\n  <div class=\"cs-fifty-fifty-column\">\n    <h2 class=\"h5\"><\/h2>\n    \n    <div class=\"cs-fifty-fifty-screenshot-holder\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/244036909-copy-2-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/244036909-copy-2-800x0-c-default.jpg\" alt=\"\">\n    <\/div>\n  <\/div>\n  <div class=\"cs-fifty-fifty-column\">\n    <h2 class=\"h5\"><\/h2>\n    \n    <div class=\"cs-fifty-fifty-screenshot-holder\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/244036909-copy-3-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/244036909-copy-3-800x0-c-default.jpg\" alt=\"\">\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"cs-point cs-point--fullscreen cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Fastrack<\/h2>\n    Effortlessly Cool. Always Irreverent. \n  <\/div>\n<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n\n<section class=\"banner       banner--has-overlay  \">\n      <div  aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url('https:\/\/static.borngroup.com\/uploads\/2020\/09\/tata_cover.jpg')\"><\/div>\n  \n  \n  <a href=https:\/\/www.borngroup.com\/work\/tata\/ class=\"banner-content-holder\" data-custom-cursor data-cursor-text=\"Learn More\">\n    <div  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" >\n                  <div class=\"u-text-small-caps\">Next Case Study &#8211; Tata Cliq<\/div>\n                          <img decoding=\"async\" class=\"banner-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Tata_Logo.svg\" alt=\"\">\n              <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n                      <h2 class=\"banner-title\">A Global Marketplace&#8217;s Digital Transformation<\/h2>\n          \n          \n                      <div class=\"banner-tagline banner-tagline--half-width\">\n              <p class=\"\">We designed and delivered a flexible, scalable platform that perfectly encapsulated the luxury experience. <\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/a>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":595,"menu_order":538,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[13,19,12],"industry":[75,25,45],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/3415"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=3415"}],"version-history":[{"count":75,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/3415\/revisions"}],"predecessor-version":[{"id":19778,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/3415\/revisions\/19778"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/595"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=3415"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=3415"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=3415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}