{"id":3509,"date":"2020-07-31T17:21:36","date_gmt":"2020-07-31T17:21:36","guid":{"rendered":"http:\/\/www.borngroup.com\/?page_id=3509"},"modified":"2022-02-16T14:39:05","modified_gmt":"2022-02-16T19:39:05","slug":"himalayan-mineral-water","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/work\/himalayan-mineral-water\/","title":{"rendered":"Himalayan Mineral Water"},"content":{"rendered":"\n\n\n    \n\n\n  \n  <section class=\"cs-2-hero cs-2-hero--light\">\n    <div class=\"cs-2-hero-main\">\n            <img decoding=\"async\" class=\"cs-2-hero-bg\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/02\/Himalayan_hero-1-dark-1440x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/02\/Himalayan_hero-1-dark.jpg\" alt=\"\">\n      \n            <div class=\"cs-2-hero-main-client-desktop\">\n        <p class=\"label-heading\">Client<\/p>\n        <h1>Himalayan Mineral Water<\/h1>\n      <\/div>\n    <\/div>\n\n    <div class=\"cs-2-hero-content container\">\n      <div class=\"cs-2-hero-details grid\">\n        <div class=\"cs-2-hero-section cs-2-hero-main-client-mobile\">\n          <p class=\"label-heading\">Client<\/p>\n          <h1>Himalayan Mineral Water<\/h1>\n        <\/div>\n        <div class=\"cs-2-hero-section\">\n          <h5>Project<\/h5>\n          <p>Himalayan Mineral Water Redesign &#038; Replatform<\/p>\n        <\/div>\n        <div class=\"cs-2-hero-section\">\n          <h5>Industry<\/h5>\n                      <p>B2B<\/p>\n                      <p>Consumer Packaged Goods<\/p>\n                  <\/div>\n        <div class=\"cs-2-hero-section cs-2-hero-section--services\">\n          <h5>Services<\/h5>\n                      <p>Commerce Enablement<\/p>\n                      <p>Customer Experience (Cx)<\/p>\n                  <\/div>\n\n        <img decoding=\"async\" class=\"cs-2-hero-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/himalayan_logo_white.svg\" alt=\"\">\n      <\/div>\n\n      <img decoding=\"async\" class=\"cs-2-hero-screenshot-desktop\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Himalayan_desktop1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Himalayan_desktop1.jpg\" alt=\"\">\n    <\/div>\n  <\/section>\n\n<style type=\"text\/css\">\n .label-heading{\n  font-size: 13px;\n    font-weight: 700;\n    line-height: 1.34;\n    text-transform: uppercase;\n    letter-spacing: 0.02em;\n }\n<\/style>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">Background<\/h2>\n    Himalayan Natural Mineral Water is a naturally balanced mineral water sourced directly from the Shivalik Range in the Himalayan Mountains. Never touched by human hands, every drop filters through the mountains for 20 years until it arrives in a confined aquifer 400 feet below ground. \n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Brief<\/h3>\n    BORN was approached by Himalayan to develop a premium digital experience that captured the essence of wellness and exotic source of the brand. \n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Goals<\/h3>\n    Build awareness and connection with premium water consumers. Drive engagement and sales. Deliver a seamless and integrated customer journey. Create advocacy and brand loyalty.\n  <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"cs-double-screenshot  grid container\"\n      style=\"background-color: #d70257; color: #ffffff;\"\n  >\n  <div class=\"cs-double-screenshot-content\">\n    <h5 class=\"cs-double-screenshot-subtitle\">The Challenge<\/h5>\n    <h3 class=\"cs-double-screenshot-title\"><\/h3>\n    <div class=\"cs-double-screenshot-description\"><p>Tata Global Beverages chose BORN as its design and technology partner to build a unified website platform for its global premium water brand, Himalayan Mineral Waters. The platform needed to span four countries and enable Tata Global Beverages to manage a portfolio of regional and global websites to drive brand engagement, education, and eCommerce.<\/p>\n<\/div>\n  <\/div>\n\n  <div class=\"cs-double-screenshot-images\">\n    <img decoding=\"async\" class=\"cs-double-screenshot-image\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Himalayan_mobile1-290x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Himalayan_mobile1.jpg\" alt=\"\">\n    <img decoding=\"async\" class=\"cs-double-screenshot-image\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Himalayan_mobile2-290x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Himalayan_mobile2.jpg\" alt=\"\">\n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--light\">\n            \n\n<section class=\"cs-point  cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Our Approach<\/h2>\n    <p>This project was driven by Tata Global Beverages&#8217; vision which is founded on three pillars &#8211; Engagement, Education, and Sales. The initiative included leveraging Acquia Commerce for markets already driving online sales on their existing sites.<\/p>\n\n  <\/div>\n<\/section>\n    \n    \n          \n                          \n\n        <div class=\"csss-screenshot-holder container\" style=\"margin-top: 29.140625%;\">\n          <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Himalayan_desktop2-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Himalayan_desktop2.jpg\" alt=\"\"  style=\"margin-top: -29.140625vw;\">\n\n          \n          \n                  <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Himalayan_desktop6-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Himalayan_desktop6.jpg\" alt=\"\"  >\n          \n          \n                  <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Himalayan_desktop7-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Himalayan_desktop7.jpg\" alt=\"\"  >\n          \n          \n                  <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Himalayan_desktop8-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Himalayan_desktop8.jpg\" alt=\"\"  >\n          \n          <\/div>\n      <\/section>\n\n\n\n\n<section class=\"cs-point cs-point--fullscreen cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Thinking Ahead<\/h2>\n    BORN helped Tata Global Beverages create an eCommerce technology roadmap for other markets to start online sales in the near future.\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-split-screen-banner\">\n  <div class=\"cs-split-screen-column\">\n    <img decoding=\"async\" class=\"cs-split-screen-image\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Himalayan_Bottom_photo.jpg\" alt=\"\">\n  <\/div>\n  <div class=\"cs-split-screen-column\">\n    <img decoding=\"async\" class=\"cs-split-screen-mobile-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Himalayan_Bottom_mobile-300x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Himalayan_Bottom_mobile.jpg\" alt=\"\">\n  <\/div>\n<\/section>\n\n\n\n\n\n\n<section class=\"banner       banner--has-overlay  \">\n      <div  aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url('https:\/\/static.borngroup.com\/uploads\/2020\/09\/Tetley.png')\"><\/div>\n  \n  \n  <a href=https:\/\/www.borngroup.com\/work\/tetley\/ class=\"banner-content-holder\"  >\n    <div  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" >\n                  <div class=\"u-text-small-caps\">Next Case Study &#8211; Tetley <\/div>\n                          <img decoding=\"async\" class=\"banner-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Tetley_logo_whiteonly.svg\" alt=\"\">\n              <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n                      <h2 class=\"banner-title\">A Globally-Accessible Redesign <\/h2>\n          \n          \n                      <div class=\"banner-tagline banner-tagline--half-width\">\n              <p class=\"\">We built a unified website platform for the global tea brand, Tetley, spanning 22 country sites in 15 languages.<\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/a>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":17,"featured_media":0,"parent":595,"menu_order":570,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[19,12],"industry":[76,39],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/3509"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=3509"}],"version-history":[{"count":69,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/3509\/revisions"}],"predecessor-version":[{"id":24437,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/3509\/revisions\/24437"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/595"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=3509"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=3509"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=3509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}