{"id":3748,"date":"2020-07-31T21:33:01","date_gmt":"2020-07-31T21:33:01","guid":{"rendered":"http:\/\/www.borngroup.com\/?page_id=3748"},"modified":"2023-06-28T02:17:40","modified_gmt":"2023-06-28T06:17:40","slug":"love-bonito","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/work\/love-bonito\/","title":{"rendered":"Love Bonito"},"content":{"rendered":"\n\n\n    \n\n\n  \n  <section class=\"cs-2-hero cs-2-hero--light\">\n    <div class=\"cs-2-hero-main\">\n            <img decoding=\"async\" class=\"cs-2-hero-bg\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Masthead-1440x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Masthead.jpg\" alt=\"\">\n      \n            <div class=\"cs-2-hero-main-client-desktop\">\n        <p class=\"label-heading\">Client<\/p>\n        <h1>Love, Bonito<\/h1>\n      <\/div>\n    <\/div>\n\n    <div class=\"cs-2-hero-content container\">\n      <div class=\"cs-2-hero-details grid\">\n        <div class=\"cs-2-hero-section cs-2-hero-main-client-mobile\">\n          <p class=\"label-heading\">Client<\/p>\n          <h1>Love, Bonito<\/h1>\n        <\/div>\n        <div class=\"cs-2-hero-section\">\n          <h5>Project<\/h5>\n          <p>Love, Bonito<\/p>\n        <\/div>\n        <div class=\"cs-2-hero-section\">\n          <h5>Industry<\/h5>\n                      <p>B2C<\/p>\n                      <p>Fashion<\/p>\n                  <\/div>\n        <div class=\"cs-2-hero-section cs-2-hero-section--services\">\n          <h5>Services<\/h5>\n                      <p>Brand Experience (Bx)<\/p>\n                      <p>Commerce Enablement<\/p>\n                      <p>Content and Creative<\/p>\n                      <p>Customer Experience (Cx)<\/p>\n                  <\/div>\n\n        <img decoding=\"async\" class=\"cs-2-hero-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/10\/LoveBonito_logo_white.svg\" alt=\"\">\n      <\/div>\n\n      <img decoding=\"async\" class=\"cs-2-hero-screenshot-desktop\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Bitmap-3-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/07\/Bitmap-3.jpg\" alt=\"\">\n    <\/div>\n  <\/section>\n\n<style type=\"text\/css\">\n .label-heading{\n  font-size: 13px;\n    font-weight: 700;\n    line-height: 1.34;\n    text-transform: uppercase;\n    letter-spacing: 0.02em;\n }\n<\/style>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">Background<\/h2>\n    Love, Bonito is one of Singapore\u2019s top online fashion labels with a strong presence across the APAC region. Highly reputed for striking a balance between style and affordability, the brand designs collections for everyday women whilst staying true to their manifesto &#8211; \u201cFor the woman you are, and the woman you want to be.\u201d\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Brief<\/h3>\n    Alongside Love, Bonito\u2019s rebranding efforts and growth plans, the client wanted BORN to redesign and redevelop the online commerce platform to better reflect the brand while improving the overall consumer experience.\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Goals<\/h3>\n    Create authentic experiences through a highly valuable platform with exceptional fashion, beauty and content for women. Improve engagement and conversion with a thoughtful and frictionless shopping experience.\n  <\/div>\n<\/section>\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--light\">\n      \n                  <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Group-4-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Group-4.jpg\" alt=\"\"  >\n          \n          <\/div>\n      <\/section>\n\n\n\n\n\n\n<section class=\"video-section video-section--autoplay  loop\">\n  <video class=\"video\" preload=\"auto\" playsinline  muted autoplay preload playsinline loop  >\n     <source src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Love-Bonito_cropped_video.mp4\" type=\"video\/mp4\">\n  <\/video>\n  \n  <\/section>\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--light\">\n            \n\n<section class=\"cs-point  cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Modular Development<\/h2>\n    <p>BORN crafted a brand-led eCommerce experience to help Love, Bonito tell the story of their brand and product lines. Every component of the site was examined and perfected, reflecting the level of care and thoughtfulness unique to the brand. The site architecture was completely transformed to align with their vision and growth plans. <\/p>\n\n  <\/div>\n<\/section>\n    \n    \n          \n                          \n\n        <div class=\"csss-screenshot-holder container\" style=\"margin-top: 52.96875%;\">\n          <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/10\/LoveBonito_desktop2-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/10\/LoveBonito_desktop2.jpg\" alt=\"\"  style=\"margin-top: -52.96875vw;\">\n\n          \n          \n                  <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/10\/LoveBonito_desktop3-1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/10\/LoveBonito_desktop3-1.jpg\" alt=\"\"  >\n          \n          <\/div>\n      <\/section>\n\n\n\n\n<section class=\"cs-point cs-point--fullscreen cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Omni-Channel Experience<\/h2>\n    The revamped eCommerce site introduced a number of features to ensure customers could seamlessly switch between their online and offline experience. This included an In-Store Availability function, which allowed customers to see if a specific size and color is available at a preferred store location.\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-split-screen-banner\">\n  <div class=\"cs-split-screen-column\">\n    <img decoding=\"async\" class=\"cs-split-screen-image\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/BitmapL.jpg\" alt=\"\">\n  <\/div>\n  <div class=\"cs-split-screen-column\">\n    <img decoding=\"async\" class=\"cs-split-screen-mobile-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/mobile_homepage_6-300x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/mobile_homepage_6.jpg\" alt=\"\">\n  <\/div>\n<\/section>\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--light\">\n      \n                  <img decoding=\"async\" class=\"csss-screenshot\" src=\"\" srcset=\"\" alt=\"\"  >\n          \n          \n                          \n\n        <div class=\"csss-screenshot-holder container\" style=\"margin-top: 132.265625%;\">\n          <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Case-Study-Module2-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Case-Study-Module2.jpg\" alt=\"\"  style=\"margin-top: -132.265625vw;\">\n\n          \n          <\/div>\n      <\/section>\n\n\n\n<section class=\"cs-showcase container\">\n  <div class=\"cs-showcase-content\">\n    <h2 class=\"h5 cs-showcase-title\">Fully responsive<\/h2>\n    The online commerce platform has been redesigned to reflect more of Love, Bonito\u2019s latest branding on mobile as well.\n  <\/div>\n  <div class=\"cs-showcase-screenshots-holder\">\n    <div class=\"cs-showcase-thing\">\n      <div class=\"cs-showcase-screenshots\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/M-1-4-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/M-1-4.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/M-2-2-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/M-2-2.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/M-3-2-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/M-3-2.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/M-4-1-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/M-4-1.jpg\"\n               alt=\"\">\n              <\/div>\n      <div class=\"cs-showcase-screenshots\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/M-5-1-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/M-5-1.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/M-6-2-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/M-6-2.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/M-7-2-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/M-7-2.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/M-8-2-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/M-8-2.jpg\"\n               alt=\"\">\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"cs-point cs-point--fullscreen cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Love, Bonito<\/h2>\n    \u201cFor the woman you are, and the woman you want to be.\u201d\n  <\/div>\n<\/section>\n\n\n\n\n\n\n<section class=\"banner       banner--has-overlay  \">\n      <div  aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url('https:\/\/static.borngroup.com\/uploads\/2020\/09\/tata_cover.jpg')\"><\/div>\n  \n  \n  <a href=https:\/\/www.borngroup.com\/work\/tata\/ class=\"banner-content-holder\" data-custom-cursor data-cursor-text=\"Learn More\">\n    <div  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" >\n                  <div class=\"u-text-small-caps\">Next Case Study &#8211; Tata Cliq<\/div>\n                      <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n                      <h2 class=\"banner-title\">A Global Marketplace&#8217;s Digital Transformation<\/h2>\n          \n          \n                      <div class=\"banner-tagline banner-tagline--half-width\">\n              <p class=\"\">We designed and delivered a flexible, scalable platform that perfectly encapsulated the luxury experience. <\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/a>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":595,"menu_order":555,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[13,19,58,12],"industry":[75,25],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/3748"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=3748"}],"version-history":[{"count":80,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/3748\/revisions"}],"predecessor-version":[{"id":26034,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/3748\/revisions\/26034"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/595"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=3748"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=3748"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=3748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}