{"id":5710,"date":"2020-08-12T16:32:13","date_gmt":"2020-08-12T16:32:13","guid":{"rendered":"https:\/\/www.borngroup.com\/?page_id=5710"},"modified":"2022-02-16T15:00:55","modified_gmt":"2022-02-16T20:00:55","slug":"big-bus","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/work\/big-bus\/","title":{"rendered":"Big Bus Tours"},"content":{"rendered":"\n\n\n    \n\n\n  \n  <section class=\"cs-2-hero cs-2-hero--light\">\n    <div class=\"cs-2-hero-main\">\n            <img decoding=\"async\" class=\"cs-2-hero-bg\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/02\/BigBus-Hero-Dark-1440x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/02\/BigBus-Hero-Dark.jpg\" alt=\"\">\n      \n            <div class=\"cs-2-hero-main-client-desktop\">\n        <p class=\"label-heading\">Client<\/p>\n        <h1>Big Bus<\/h1>\n      <\/div>\n    <\/div>\n\n    <div class=\"cs-2-hero-content container\">\n      <div class=\"cs-2-hero-details grid\">\n        <div class=\"cs-2-hero-section cs-2-hero-main-client-mobile\">\n          <p class=\"label-heading\">Client<\/p>\n          <h1>Big Bus<\/h1>\n        <\/div>\n        <div class=\"cs-2-hero-section\">\n          <h5>Project<\/h5>\n          <p>Big Bus Tours<\/p>\n        <\/div>\n        <div class=\"cs-2-hero-section\">\n          <h5>Industry<\/h5>\n                      <p>B2C<\/p>\n                      <p>Travel &amp; Hospitality<\/p>\n                  <\/div>\n        <div class=\"cs-2-hero-section cs-2-hero-section--services\">\n          <h5>Services<\/h5>\n                      <p>Commerce Enablement<\/p>\n                      <p>Content and Creative<\/p>\n                      <p>Customer Experience (Cx)<\/p>\n                  <\/div>\n\n        <img decoding=\"async\" class=\"cs-2-hero-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Big-Bus-Logo.svg\" alt=\"\">\n      <\/div>\n\n      <img decoding=\"async\" class=\"cs-2-hero-screenshot-desktop\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/SS1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/SS1.jpg\" alt=\"\">\n    <\/div>\n  <\/section>\n\n<style type=\"text\/css\">\n .label-heading{\n  font-size: 13px;\n    font-weight: 700;\n    line-height: 1.34;\n    text-transform: uppercase;\n    letter-spacing: 0.02em;\n }\n<\/style>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">Background<\/h2>\n    Big Bus Tours is the largest operator of open-top sightseeing experiences in the world, with a presence in 18 cities across three continents. Each open-top bus tour provides a hop-on, hop-off facility at a variety of interesting locations and offers additional complementary experiences for each city tour.\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Brief<\/h3>\n    BORN was approached to transform Big Bus Tours online customer journey for their worldwide customers. This included a complete redesign of their global website, online booking platform, and content across 18 cities.\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Goals<\/h3>\n    Inspire customers on city tours. Sell tickets, and increase conversions. Provide city orientation. Upsell attractions. \n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"cs-point cs-point--fullscreen cs-point--dark container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Our Approach <\/h2>\n    We designed and built a fully responsive, multi-language, a multi-currency website on Magento 2 to inspire customers to take a tour, sell tickets, provide city information, and upsell attractions. \n  <\/div>\n<\/section>\n\n\n\n<section class=\"case-study-screenshot-section case-study-screenshot-section--light\">\n            \n\n<section class=\"cs-point  cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Creating the adventure<\/h2>\n    <p>Our goal was to create an immersive online adventure for customers, ensuring they were inspired with engaging content and educational information while planning their trips. We assisted in creating a new digital strategy, designed a digital style guide, produced &#038; curated new content, all within a seamless UX journey.<\/p>\n\n  <\/div>\n<\/section>\n    \n    \n          \n                          \n\n        <div class=\"csss-screenshot-holder container\" style=\"margin-top: 86.40625%;\">\n          <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/SS2-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/SS2.jpg\" alt=\"\"  style=\"margin-top: -86.40625vw;\">\n\n          \n          \n                  <img decoding=\"async\" class=\"csss-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/SS3-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/SS3.jpg\" alt=\"\"  >\n          \n          <\/div>\n      <\/section>\n\n\n\n<section class=\"cs-fifty-fifty grid container\">\n  <div class=\"cs-fifty-fifty-column\">\n    <h2 class=\"h5\">Discovering New Cities<\/h2>\n    Users are treated to educational information on each city, further immersing them in the new location. \n    <div class=\"cs-fifty-fifty-screenshot-holder\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/I_Mobile_discover_city_landing_v1.6-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/I_Mobile_discover_city_landing_v1.6-800x0-c-default.jpg\" alt=\"\">\n    <\/div>\n  <\/div>\n  <div class=\"cs-fifty-fifty-column\">\n    <h2 class=\"h5\">Mobile-first<\/h2>\n    A mobile-first approach was key in delivering an all-new innovative experience that immerses the consumer into buying tickets while they&#8217;re on-the-go. \n    <div class=\"cs-fifty-fifty-screenshot-holder\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/I_Mobile_discover_city_landing_v1.6-Copy-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/I_Mobile_discover_city_landing_v1.6-Copy-800x0-c-default.jpg\" alt=\"\">\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-split-screen-banner\">\n  <div class=\"cs-split-screen-column\">\n    <img decoding=\"async\" class=\"cs-split-screen-image\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/IMG-L.jpg\" alt=\"\">\n  <\/div>\n  <div class=\"cs-split-screen-column\">\n    <img decoding=\"async\" class=\"cs-split-screen-mobile-screenshot\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/IMG-R-300x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/IMG-R.jpg\" alt=\"\">\n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"cs-kpi container\">\n  <div class=\"cs-kpi-grid grid\">\n          <div class=\"cs-kpi-copy\">\n        <h2 class=\"h5 csi-kpi-title\"><\/h2>\n        <div><p>The Results <\/p>\n<\/div>\n      <\/div>\n    \n          <div class=\"cs-kpi-item\">\n        <h5 class=\"cs-kpi-name\">Mobile Traffic up<\/h5>\n        <div class=\"cs-kpi-value\">\n          <span class=\"cs-kpi-value-symbol\">+<\/span>\n          <span class=\"cs-kpi-value-number\">53<\/span>\n          <span class=\"cs-kpi-value-symbol\">%<\/span>\n        <\/div>\n      <\/div>\n          <div class=\"cs-kpi-item\">\n        <h5 class=\"cs-kpi-name\">Overall site traffic up <\/h5>\n        <div class=\"cs-kpi-value\">\n          <span class=\"cs-kpi-value-symbol\">+<\/span>\n          <span class=\"cs-kpi-value-number\">40<\/span>\n          <span class=\"cs-kpi-value-symbol\">%<\/span>\n        <\/div>\n      <\/div>\n          <div class=\"cs-kpi-item\">\n        <h5 class=\"cs-kpi-name\">Mobile conversion up <\/h5>\n        <div class=\"cs-kpi-value\">\n          <span class=\"cs-kpi-value-symbol\">+<\/span>\n          <span class=\"cs-kpi-value-number\">50<\/span>\n          <span class=\"cs-kpi-value-symbol\">%<\/span>\n        <\/div>\n      <\/div>\n      <\/div>\n<\/section>\n\n\n\n\n\n\n<section class=\"banner       banner--has-overlay  \">\n      <div  aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url('https:\/\/static.borngroup.com\/uploads\/2020\/10\/Hillyard_hero_new2.jpg')\"><\/div>\n  \n  \n  <a href=https:\/\/www.borngroup.com\/work\/hillyard-2\/ class=\"banner-content-holder\" data-custom-cursor data-cursor-text=\"Learn More\">\n    <div  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" >\n                  <div class=\"u-text-small-caps\">Next Case Study &#8211; Hillyard<\/div>\n                          <img decoding=\"async\" class=\"banner-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/10\/hillyard-logo.svg\" alt=\"\">\n              <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n                      <h2 class=\"banner-title\">Scaling Growth with SAP CX<\/h2>\n          \n          \n                      <div class=\"banner-tagline banner-tagline--half-width\">\n              <p class=\"\">A robust eCommerce platform for a leading manufacturer and distributor of cleaning and hygiene solutions. <\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/a>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":595,"menu_order":564,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[19,58,12],"industry":[75,30],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/5710"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=5710"}],"version-history":[{"count":61,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/5710\/revisions"}],"predecessor-version":[{"id":25300,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/5710\/revisions\/25300"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/595"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=5710"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=5710"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=5710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}