{"id":6094,"date":"2020-08-13T00:46:20","date_gmt":"2020-08-13T00:46:20","guid":{"rendered":"https:\/\/www.borngroup.com\/?page_id=6094"},"modified":"2020-10-15T00:35:05","modified_gmt":"2020-10-15T00:35:05","slug":"technology","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/services\/brand-experience-bx\/cx-research-strategy\/strategy-consulting\/technology\/","title":{"rendered":"Technology Strategy"},"content":{"rendered":"\n\n\n  \n\n\n\n\n\n<section class=\"hero    hero--dark \">\n  \n  <div class=\"hero-content-holder\">\n    <div class=\"hero-content container\">\n              <div class=\"hero-breadcrumbs\">\n          <a href=\"https:\/\/www.borngroup.com\/services\/brand-experience-bx\/cx-research-strategy\/strategy-consulting\/\" class=\"hero-breadcrumb\">Strategy &#038; Consulting<\/a>\n                    <a href=\"https:\/\/www.borngroup.com\/services\/brand-experience-bx\/cx-research-strategy\/strategy-consulting\/technology\/\" class=\"hero-breadcrumb\">Technology Strategy<\/a>\n        <\/div>\n      \n      \n      <div class=\"hero-title no-tagline\">Technology Strategy<\/div>\n\n             <style>\n        div.hero-title\n         {\n        font-size: 70px;\n        font-family: big-caslon-fb,serif;\n        font-weight: 400;\n        line-height: 1.1666;\n        }\n        h1.hero-tagline \n        {\n          font-family: proxima-nova,-apple-system,BlinkMacSystemFont,segoe ui,Roboto,helvetica neue,Arial,sans-serif;\n          font-size: 18px;\n          font-weight: 300;\n          line-height: 1.5666;\n        }\n        <\/style>\n\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"summary container grid\">\n    \n    <div class=\"summary-lead\">Technology has radically changed the world of marketing with the advent of new digital channels.<\/div>\n    <div class=\"summary-copy\"><p>Very few marketing agencies do technology well; and conversely, many tech companies do not really understand marketing. The distinct duality of these worlds \u2013 marketing and tech \u2013 is eroding. We bring them together in a manner where marketing effectiveness is hugely amplified by technology.<\/p>\n<ul>\n<li>Technical Roadmaps<\/li>\n<li>Platform Selection<\/li>\n<li>Tech Process<\/li>\n<li>Experience Management<\/li>\n<li>Feature Value Matrix<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n<\/section>\n\n\n\n\n  <section class=\"challenge-solution container\">\n    <header class=\"challenge-solution-header\">\n      <div class=\"cs-header-name\">Service<\/div>\n      <div class=\"cs-header-name\">Details<\/div>\n    <\/header>\n\n    <div class=\"cs-table\">\n              <div class=\"cs-row\">\n          <div class=\"cs-challenge\">CMS Configuration and Implementation<\/div>\n          <div class=\"cs-solution\">We offer CMS configurations and implementations across the following technologies; Acquia, North Plains, Adobe, Microsoft Sharepoint, Sitecore, and WordPress. <\/div>\n        <\/div>\n              <div class=\"cs-row\">\n          <div class=\"cs-challenge\">Custom App Development<\/div>\n          <div class=\"cs-solution\">BORN&#8217;s custom app development spans iOS, Android and Windows Mobile. <\/div>\n        <\/div>\n              <div class=\"cs-row\">\n          <div class=\"cs-challenge\">Custom Development<\/div>\n          <div class=\"cs-solution\">We offer custom development on tech stacks such as Java, Microsoft and open technologies. <\/div>\n        <\/div>\n              <div class=\"cs-row\">\n          <div class=\"cs-challenge\">Technology Audits and Roadmaps<\/div>\n          <div class=\"cs-solution\">BORN will assess your current digital stack and offer a future roadmap based on your business&#8217;s unique requirements. <\/div>\n        <\/div>\n              <div class=\"cs-row\">\n          <div class=\"cs-challenge\">Front-End and Back-End Development<\/div>\n          <div class=\"cs-solution\">Our development practice is organized between front-end and back-end, with over 100 certified experts globally. <\/div>\n        <\/div>\n          <\/div>\n  <\/section>\n\n\n\n\n\n<section class=\"summary container grid\">\n          <h2 class=\"h1 summary-title\">We help businesses make informed platform decisions. <\/h2>\n    \n    <div class=\"summary-lead\">Feature Value Matrix (FVM) <\/div>\n    <div class=\"summary-copy\"><p>A feature value matrix or &#8216;FVM&#8217; is a BORN proprietary framework that allows clients to make informed platform comparisons. Our FVM comes in the form of a list of business requirements presented in a matrix format to assess the following:<\/p>\n<ul>\n<li>A &#8216;topic&#8217; of epic that discusses a key subject (Module)<\/li>\n<li>The feature itself (Feature)<\/li>\n<li>Value or importance of the feature or simply a self-evident description (Feature Description)<\/li>\n<li>5C assessment which is how this feature is addressed by a platform, via customization or simply out-of-the-box<\/li>\n<\/ul>\n<\/div>\n<\/section>\n\n\n\n<section class=\"summary container grid\">\n          <h2 class=\"h1 summary-title\">The 5C Analysis Methodology <\/h2>\n    \n    <div class=\"summary-lead\">Through the 5C&#8217;s, we&#8217;re able to deliver a digital stack that meets your business requirements. <\/div>\n    <div class=\"summary-copy\"><p><strong>Conform\u00a0<\/strong>We identify requirements that can be supported to conform to Out-of-the-box features in a platform.<\/p>\n<p><strong>Configure<\/strong> BORN identifies requirements that can be supported through configurations made to the platform.<\/p>\n<p><strong>Customize<\/strong> We determine the necessary customizations that will need to be built into the platform.<\/p>\n<p><strong>Compromise<\/strong> The integration of 3rd party tools.<\/p>\n<p><strong>Connect<\/strong> Identifying all requirements that are supported through integration.<\/p>\n<\/div>\n<\/section>\n\n\n<section class=\"stella-teaser container grid\">\n  <div class=\"stella-teaser-content\">\n    <h2 class=\"h1 stella-teaser-title\">\n              <a href=\"https:\/\/www.borngroup.com\/services\/brand-experience-bx\/cx-research-strategy\/strategy-consulting\/technology\/marketplace\/\">Marketplaces<\/a>\n          <\/h2>\n    <div class=\"stella-teaser-lead\"><p>Endless aisle gives retailers the ability to expand their offerings without the risk of holding merchandise. <\/p>\n<\/div>\n    <div class=\"stella-teaser-copy\"><p>Marketplace solutions are on the forefront of digital transformation and have become more affordable to set up and operate, making them an excellent solution for businesses of all sizes. BORN&#8217;s marketplace offerings span from consultations to commerce integrations.<\/p>\n<p>Our practice supports both VTEX and Mirakl solutions, dependent on the scope and requirements of your project.<\/p>\n<\/div>\n          \n\n\n<a href=\"https:\/\/www.borngroup.com\/services\/brand-experience-bx\/cx-research-strategy\/strategy-consulting\/technology\/marketplace\/\" class=\"link-cta  link-underline\" data-cursor-text=\"Explore Marketplaces\">Explore Marketplaces <svg aria-hidden=\"true\" class=\"icon \" style=\"color: inherit\" width=\"24px\" height=\"24px\" viewBox=\" 0 0 24 24\"><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n      <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":6062,"menu_order":109,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[],"industry":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/6094"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=6094"}],"version-history":[{"count":68,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/6094\/revisions"}],"predecessor-version":[{"id":18410,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/6094\/revisions\/18410"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/6062"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=6094"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=6094"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=6094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}