{"id":6217,"date":"2020-08-13T02:27:14","date_gmt":"2020-08-13T02:27:14","guid":{"rendered":"https:\/\/www.borngroup.com\/?page_id=6217"},"modified":"2021-02-22T13:52:14","modified_gmt":"2021-02-22T13:52:14","slug":"microservices-architecture-solutions","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/services\/customer-experience\/ecommerce\/microservices-architecture-solutions\/","title":{"rendered":"Microservices Architecture Solutions"},"content":{"rendered":"\n\n\n  \n\n\n\n\n\n<section class=\"hero  hero--fullscreen   hero--has-overlay\">\n      <img decoding=\"async\" class=\"hero-background\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/10\/bison-hero.jpg\" alt=\"\" aria-hidden=\"true\">\n      \n  <div class=\"hero-content-holder\">\n    <div class=\"hero-content container\">\n              <div class=\"hero-breadcrumbs\">\n          <a href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/ecommerce\/\" class=\"hero-breadcrumb\">eCommerce<\/a>\n                    <a href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/ecommerce\/microservices-architecture-solutions\/\" class=\"hero-breadcrumb\">Microservices Architecture Solutions<\/a>\n        <\/div>\n      \n      \n      <div class=\"hero-title \">Microservices Architecture Solutions<\/div>\n\n              <h1 class=\"hero-tagline\">\n          Our Bison Framework is a flexible and scalable option for retailers looking for a headless architecture. \n        <\/h1>\n             <style>\n        div.hero-title\n         {\n        font-size: 70px;\n        font-family: big-caslon-fb,serif;\n        font-weight: 400;\n        line-height: 1.1666;\n        }\n        h1.hero-tagline \n        {\n          font-family: proxima-nova,-apple-system,BlinkMacSystemFont,segoe ui,Roboto,helvetica neue,Arial,sans-serif;\n          font-size: 18px;\n          font-weight: 300;\n          line-height: 1.5666;\n        }\n        <\/style>\n\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"summary container grid\">\n    \n    <div class=\"summary-lead\">A successful digital approach is rooted in a brand&#8217;s ability to deliver seamless end-to-end user experiences, bridging the gap between content and commerce.<\/div>\n    <div class=\"summary-copy\"><p>The trend pendulum in IT departments has swung from custom development to commercially available off-the shelf products to a hybrid where best of breed products are combined in a manner where the experience offered to a customer is not continuously changed. The \u201cglass\u201d through which a customer engages with a brand stays constant while the plumbing behind is changed when required to produce an evergreen brand experience. We&#8217;re proud to have completed over 100 projects that involve \u201cheadless\u201d or \u201cside by side\u201d, commerce-led or content-led architectural models.<\/p>\n<p>A headless implementation gives users a streamlined, personalized \u2018store experience\u2019 without the hiccup that comes with visiting another room for the eCommerce part of their journey. Merchants are leaning away from traditional commerce and making the jump to headless. Headless provides marketers the tools to merchandise and personalize the customer journey in ways that were previously impossible.<\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"summary container grid\">\n    \n    <div class=\"summary-lead\">What is headless?<\/div>\n    <div class=\"summary-copy\"><p>For a headless approach, the front end of your eCommerce shop and the back end are independent of one another or \u2018decoupled.\u2019 The content and experience management system is separated from the business logic and functional layer (existing eCommerce stack, integration, and commerce management). This innovative architecture paves the way for \u2018Experience-Driven Commerce\u2019 applications that are heavily focused on the use of customer data to optimize and personalize the customer experience and rapidly increase conversions without compromising the integrity of your eCommerce build.<\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"summary container grid\">\n    \n    <div class=\"summary-lead\">What are the benefits of headless? <\/div>\n    <div class=\"summary-copy\"><p>A headless commerce architecture allows for greater speed, flexibility, personalization, and omnichannel capabilities as it divides customer-facing concerns from system-facing concerns. In addition, it allows for tailored development over time.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"summary container grid\">\n          <h2 class=\"h1 summary-title\">Bison<\/h2>\n    \n    <div class=\"summary-lead\">Power your eCommerce solution with Bison. <\/div>\n    <div class=\"summary-copy\"><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12451\" src=\"https:\/\/born-website-assets.s3.amazonaws.com\/uploads\/2020\/09\/Bison-300x100.png\" alt=\"\" width=\"300\" height=\"100\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Bison-300x100.png 300w, https:\/\/static.borngroup.com\/uploads\/2020\/09\/Bison.png 606w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>With Bison, the headless accelerator and\u0003experience platform built exclusively by BORN, you can launch a streamlined B2C or B2B eCommerce shop in under 12 weeks, all at a fraction of the traditional market price. Bison is feature-rich with a digital experience front-end powered by Bloomreach with a robust commerce engine supported by multiple commerce partners.<\/p>\n<\/div>\n<\/section>\n\n\n\n\n\n  \n\n\n\n\n\n<section class=\"hero  hero--fullscreen   hero--has-overlay\">\n      <img decoding=\"async\" class=\"hero-background\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/bison_2.jpg\" alt=\"\" aria-hidden=\"true\">\n      \n  <div class=\"hero-content-holder\">\n    <div class=\"hero-content container\">\n              <div class=\"hero-breadcrumbs\">\n          <a href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/ecommerce\/\" class=\"hero-breadcrumb\">eCommerce<\/a>\n                    <a href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/ecommerce\/microservices-architecture-solutions\/\" class=\"hero-breadcrumb\">Microservices Architecture Solutions<\/a>\n        <\/div>\n      \n      \n      <div class=\"hero-title no-tagline\"><\/div>\n\n             <style>\n        div.hero-title\n         {\n        font-size: 70px;\n        font-family: big-caslon-fb,serif;\n        font-weight: 400;\n        line-height: 1.1666;\n        }\n        h1.hero-tagline \n        {\n          font-family: proxima-nova,-apple-system,BlinkMacSystemFont,segoe ui,Roboto,helvetica neue,Arial,sans-serif;\n          font-size: 18px;\n          font-weight: 300;\n          line-height: 1.5666;\n        }\n        <\/style>\n\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"summary container grid\">\n          <h2 class=\"h1 summary-title\">Benefits<\/h2>\n    \n    <div class=\"summary-lead\">Bison ships with enhancements, customizations, and multiple extensions. <\/div>\n    <div class=\"summary-copy\"><ul>\n<li>Faster time to market<\/li>\n<li>Lower implementation cost<\/li>\n<li>Custom User Experience<\/li>\n<li>Affordable<\/li>\n<li>Responsive design<\/li>\n<li>Agility and scalability<\/li>\n<li>AI-driven search and merchandising<\/li>\n<li>The ability to build on top of Bison<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"summary container grid\">\n          <h2 class=\"h1 summary-title\">Bison has it covered, all out of the box.<\/h2>\n    \n    <div class=\"summary-lead\">Enhancements:<\/div>\n    <div class=\"summary-copy\"><p>Bison is an end-to-end solution that integrates multiple moving parts, alleviating the need for the customer to create a digital ecosystem.<\/p>\n<ul>\n<li>AI-Driven Search<\/li>\n<li data-gc-list-depth=\"1\" data-gc-list-style=\"bullet\">Product Grid<\/li>\n<li data-gc-list-depth=\"1\" data-gc-list-style=\"bullet\">Related articles with PDP<\/li>\n<li data-gc-list-depth=\"1\" data-gc-list-style=\"bullet\">Digital Enrichment of product data within PDP<\/li>\n<li data-gc-list-depth=\"1\" data-gc-list-style=\"bullet\">Facet management<\/li>\n<li data-gc-list-depth=\"1\" data-gc-list-style=\"bullet\">SEO<\/li>\n<li data-gc-list-depth=\"1\" data-gc-list-style=\"bullet\">Fully featured blog<\/li>\n<li data-gc-list-depth=\"1\" data-gc-list-style=\"bullet\">Store locator<\/li>\n<li data-gc-list-depth=\"1\" data-gc-list-style=\"bullet\">Content-as-a-Service<\/li>\n<li data-gc-list-depth=\"1\" data-gc-list-style=\"bullet\">Experience-as-a-Service<\/li>\n<li data-gc-list-depth=\"1\" data-gc-list-style=\"bullet\">Product alert and backorder<\/li>\n<\/ul>\n<\/div>\n<\/section>\n\n\n\n<section class=\"summary container grid\">\n    \n    <div class=\"summary-lead\">Pre-Built Integrations: <\/div>\n    <div class=\"summary-copy\"><ul>\n<li>Fraud prevention<\/li>\n<li>Payment gateway<\/li>\n<li>Tax calculation<\/li>\n<li>Address verification<\/li>\n<li>Marketing automation<\/li>\n<li>Fulfillment<\/li>\n<\/ul>\n<\/div>\n<\/section>\n\n\n\n\n\n\n<section class=\"banner    banner--fullscreen   banner--has-overlay  \">\n      <div  aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url('https:\/\/static.borngroup.com\/uploads\/2020\/10\/digi_cover.jpg')\"><\/div>\n  \n  \n  <a href=https:\/\/www.borngroup.com\/work\/digi2\/ class=\"banner-content-holder\" data-custom-cursor data-cursor-text=\"Learn More\">\n    <div  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" >\n                  <div class=\"u-text-small-caps\">Work\u30fbTelecommunications <\/div>\n                          <img decoding=\"async\" class=\"banner-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/10\/Digi_logo.svg\" alt=\"\">\n              <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n                      <h2 class=\"banner-title\">Creating Connected Experiences with a Headless Architecture <\/h2>\n          \n          \n                      <div class=\"banner-tagline banner-tagline--half-width\">\n              <p class=\"\">Digi Telecommunications sought a headless commerce solution to power new business growth and to integrate both digital and physical channels.<\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/a>\n<\/section>\n\n\n\n\n\n  <section class=\"about-section\" id=\"about-section-type-more\">\n    <div class=\"container\">\n            <header class=\"about-section-header\">\n        <h2>Related Services <\/h2>\n\n        \n        \n              <\/header>\n\n      <div class=\"about-section-body about-section-body-type-more \">\n        \n\n\n        \n        \n\n        \n\n\n        \n\n\n\n                                <div class=\"about-section-column about-section-column--more\">\n                              <h3 class=\"h4 about-section-column-title\">eCommerce<\/h3>\n              \n              <div class=\"about-section-colum-copy\">\n                Building intuitive, useful and accessible eCommerce solutions that power the transaction.\n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/ecommerce\/\">\n  <span class=\"u-sr-only\">eCommerce<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n            <\/div>\n                      <div class=\"about-section-column about-section-column--more\">\n                              <h3 class=\"h4 about-section-column-title\">Marketplace<\/h3>\n              \n              <div class=\"about-section-colum-copy\">\n                Marketplaces are on the forefront of digital transformation and have become more affordable to implement, making them an excellent solution for businesses of all sizes.\n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"https:\/\/www.borngroup.com\/services\/brand-experience-bx\/cx-research-strategy\/strategy-consulting\/technology\/marketplace\/\">\n  <span class=\"u-sr-only\">Marketplace<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n            <\/div>\n                      <div class=\"about-section-column about-section-column--more\">\n                              <h3 class=\"h4 about-section-column-title\">Post-Production Services<\/h3>\n              \n              <div class=\"about-section-colum-copy\">\n                Our offerings in infrastructure and enhancements ensure your digital solution is steadily evolving for peak functionality.\n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"https:\/\/www.borngroup.com\/services\/post-production-services\/\">\n  <span class=\"u-sr-only\">Post-Production Services<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 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<\/section>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":6104,"menu_order":100,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[],"industry":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/6217"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=6217"}],"version-history":[{"count":84,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/6217\/revisions"}],"predecessor-version":[{"id":20005,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/6217\/revisions\/20005"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/6104"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=6217"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=6217"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=6217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}