{"id":7504,"date":"2020-08-18T19:08:36","date_gmt":"2020-08-18T19:08:36","guid":{"rendered":"https:\/\/www.borngroup.com\/?page_id=7504"},"modified":"2023-12-06T06:12:28","modified_gmt":"2023-12-06T11:12:28","slug":"content","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/services\/customer-experience\/content\/","title":{"rendered":"Content Strategy"},"content":{"rendered":"\n\n\n  \n\n\n\n\n\n<section class=\"hero    hero--dark \">\n  \n  <div class=\"hero-content-holder\">\n    <div class=\"hero-content container\">\n              <div class=\"hero-breadcrumbs\">\n          <a href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/\" class=\"hero-breadcrumb\">Customer Experience (CX)<\/a>\n                    <a href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/content\/\" class=\"hero-breadcrumb\">Content Strategy<\/a>\n        <\/div>\n      \n      \n      <div class=\"hero-title \">Content Strategy<\/div>\n\n              <h1 class=\"hero-tagline\">\n          As a creative agency and consultancy, we harness content as a magnet to captivate audiences through transformative copywriting, digital marketing, and video production. \n        <\/h1>\n             <style>\n        div.hero-title\n         {\n        font-size: 70px;\n        font-family: big-caslon-fb,serif;\n        font-weight: 400;\n        line-height: 1.1666;\n        }\n        h1.hero-tagline \n        {\n          font-family: proxima-nova,-apple-system,BlinkMacSystemFont,segoe ui,Roboto,helvetica neue,Arial,sans-serif;\n          font-size: 18px;\n          font-weight: 300;\n          line-height: 1.5666;\n        }\n        <\/style>\n\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"summary container grid\">\n    \n    <div class=\"summary-lead\">Profitability depends on how you engage your customers. <\/div>\n    <div class=\"summary-copy\"><p>At BORN, we are a creative content agency that understands the importance of engaging customers to grow your business profitability. Originally a prepress company serving the UK&#8217;s biggest publishers, we have adapted to the ever-changing content marketing landscape and now provide comprehensive marketing services to help customers succeed in a borderless, digitally-and-physically connected world.<\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"summary container grid\">\n          <h2 class=\"h1 summary-title\">Delivering living, breathing content that evolves with your users.<\/h2>\n    \n    <div class=\"summary-lead\">BORN creates engaging, consumer-focused content.\u00a0<\/div>\n    <div class=\"summary-copy\"><p class=\"p1\"><span class=\"s1\">We create engaging assets that are linked to your brand&#8217;s content strategy, enabling our UX &amp; Design teams to produce award-winning creative assets that flex across devices and channels seamlessly.\u00a0<\/span><\/p>\n<p><strong>Key Services<\/strong><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Creative Ideation<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Creative Asset Production<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Large Scale Pre- &amp; Post-Production<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Experience Delivery<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Content Workflow Management<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Physical &amp; Digital Experience Design<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Content Sourcing &amp; Management<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Integration &amp; Dynamic Delivery<\/span><\/li>\n<\/ul>\n<\/div>\n<\/section>\n\n\n\n<figure class=\"wp-block-video\"><video controls loop muted preload=\"auto\" src=\"https:\/\/born-website-assets.s3.amazonaws.com\/uploads\/2020\/09\/Content_edit_02.mp4\" playsinline><\/video><\/figure>\n\n\n<section class=\"stella-teaser container grid\">\n  <div class=\"stella-teaser-content\">\n    <h2 class=\"h1 stella-teaser-title\">\n              <a href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/content\/cito\/\">Cito<\/a>\n          <\/h2>\n    <div class=\"stella-teaser-lead\"><p>Content Management Suite<\/p>\n<\/div>\n    <div class=\"stella-teaser-copy\"><p>Cito is an award-winning suite of tools that delivers end-to-end marketing, campaign management, and editorial solutions through a secure multi-tiered front end, comprehensive reporting dashboards, and 24\/7 support. <\/p>\n<\/div>\n          \n\n\n<a href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/content\/cito\/\" class=\"link-cta  link-underline\" data-cursor-text=\"Cito\">Cito <svg aria-hidden=\"true\" class=\"icon \" style=\"color: inherit\" width=\"24px\" height=\"24px\" viewBox=\" 0 0 24 24\"><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n      <\/div>\n      <a href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/content\/cito\/\"\n       class=\"stella-teaser-image\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/citoflow-400x0-c-default.jpg\"\n           srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/citoflow.jpg\"\n           alt=\"\" \/>\n    <\/a>\n  <\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n  <section class=\"challenge-solution container\">\n    <header class=\"challenge-solution-header\">\n      <div class=\"cs-header-name\">Content Outlets<\/div>\n      <div class=\"cs-header-name\">Details <\/div>\n    <\/header>\n\n    <div class=\"cs-table\">\n              <div class=\"cs-row\">\n          <div class=\"cs-challenge\">Print Media<\/div>\n          <div class=\"cs-solution\">Consumer and Trade Magazines, Brochures, Posters and In-Store Inserts.<\/div>\n        <\/div>\n              <div class=\"cs-row\">\n          <div class=\"cs-challenge\">Outdoor Media <\/div>\n          <div class=\"cs-solution\">Outdoor (OOH): Billboard, POS, and Retail<\/div>\n        <\/div>\n              <div class=\"cs-row\">\n          <div class=\"cs-challenge\">Broadcast Media <\/div>\n          <div class=\"cs-solution\">TV &#038; Second Screen production<\/div>\n        <\/div>\n              <div class=\"cs-row\">\n          <div class=\"cs-challenge\">Digital production<\/div>\n          <div class=\"cs-solution\">eMagazines &#038; eBooks, Website\/Microsite\/Intranet, Social media posts\/Advertising (LinkedIn, Facebook, Twitter, Instagram, Snapchat), SMS, Pay-per-click, Email, Podcast, Blogs, User Generated Content (UGC) and Micro-content<\/div>\n        <\/div>\n          <\/div>\n  <\/section>\n\n\n\n\n\n<section class=\"four-column-section four-column-section--dark container\">\n      <h2 class=\"h5 four-column-section-title\">Content Services<\/h2>\n    <div class=\"grid\">\n          <div class=\"fcs-column\">\n\n                <h3 class=\"h5 fcs-column-title\">Content Consultancy <\/h3>\n        <div class=\"fcs-column-description\">\n          <p>Providing recommendations around your content, workflows, processes, technology, and resources to deliver optimum efficiencies. <\/p>\n\n        <\/div>\n              <\/div>\n          <div class=\"fcs-column\">\n\n                <h3 class=\"h5 fcs-column-title\">Content Audit <\/h3>\n        <div class=\"fcs-column-description\">\n          <p>Through our auditing process, we highlight overall inconsistencies within your current content, review on site SEO, and provide a Gap Analysis to identify missing or redundant content. <\/p>\n\n        <\/div>\n              <\/div>\n          <div class=\"fcs-column\">\n\n                <h3 class=\"h5 fcs-column-title\">Content Strategy Exploration<\/h3>\n        <div class=\"fcs-column-description\">\n          <p>Our exploration provides recommendations for content specifically tailored to each customer touchpoint\u2013mapping your personas&#8217; needs to the channels they prefer, and the content or stories they are likely to engage with.<\/p>\n\n        <\/div>\n              <\/div>\n          <div class=\"fcs-column\">\n\n                <h3 class=\"h5 fcs-column-title\">Content Production<\/h3>\n        <div class=\"fcs-column-description\">\n          <p>BORN can create and curate any type of content, encompassing still or moving images, copywriting, and translation services. The full scope of BORN production services span all off-and online channel requirements, encompassing AR\/VR and AI\/ML technologies.<\/p>\n\n        <\/div>\n              <\/div>\n      <\/div>\n<\/section>\n\n\n\n<section class=\"summary container grid\">\n          <h2 class=\"h1 summary-title\">Additional Services<\/h2>\n    \n    <div class=\"summary-lead\">Print Readiness &#038; Retouching<\/div>\n    <div class=\"summary-copy\"><p>Consultancy: BPR Analysis, Content Inventory\/Audit and Strategy<br \/>\nManagement: Production, Studio, Project, Account, Campaign\/Advertising, DAM\/CMS\/CDP, Color Management, Creative Retouching, Motion Graphics\/CGI, Scanning<\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"summary container grid\">\n    \n    <div class=\"summary-lead\">Photography &#038; Video <\/div>\n    <div class=\"summary-copy\"><p>Artistic &amp; Creative Direction<br \/>\nStyling<br \/>\nProp Sourcing &amp; Set Building<br \/>\nHair &amp; Makeup<br \/>\nPhotography: Product (Still &amp; 360), Fashion, Lifestyle, Location, Studio Hire<br \/>\nVideo: Fashion, Editorial, Location, Voiceover<\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"summary container grid\">\n    \n    <div class=\"summary-lead\">Copywriting &#038; Translation<\/div>\n    <div class=\"summary-copy\"><p>Copywriting (Technical\/Creative)<br \/>\nTypesetting<br \/>\nOCR\/Text Formatting<br \/>\nSEO: Metadata\/Taxonomy<br \/>\nCreative Development<\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"summary container grid\">\n    \n    <div class=\"summary-lead\">Digital &#038; Print Design<\/div>\n    <div class=\"summary-copy\"><p>Conceptualization<br \/>\nCreative Development<br \/>\nGraphic Design<br \/>\nTechnical Art-working (Page &amp; POS\/OOH)<br \/>\nDigital Advertising\/Banner Ads (Static\/Interactive)<br \/>\nAugmented Reality\/Virtual Reality<\/p>\n<\/div>\n<\/section>\n\n\n<section class=\"stella-teaser container grid\">\n  <div class=\"stella-teaser-content\">\n    <h2 class=\"h1 stella-teaser-title\">\n              <a href=\"https:\/\/www.perigordbrandsolutions.com\/\">Perigord, a BORN Partner to BORN\u2019s packaging solution<\/a>\n          <\/h2>\n    <div class=\"stella-teaser-lead\"><p>We specialize in artwork production of all types. <\/p>\n<\/div>\n    <div class=\"stella-teaser-copy\"><p>Perigord covers six core disciplines with one shared vision: to provide best-in-class supply chain solutions to the Life Science industry. Each of their teams offers expertise and experience across creative, marketing, packaging artwork, labeling, and software. Their service tech enablement delivers standardized processes, drives efficiency, speeds up go-to-market implementations, and most importantly, reduces client cost base.<\/p>\n<\/div>\n          \n\n\n<a href=\"https:\/\/www.perigordbrandsolutions.com\/\" class=\"link-cta  link-underline\" data-cursor-text=\"Perigord\">Perigord <svg aria-hidden=\"true\" class=\"icon \" style=\"color: inherit\" width=\"24px\" height=\"24px\" viewBox=\" 0 0 24 24\"><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n      <\/div>\n      <a href=\"https:\/\/www.perigordbrandsolutions.com\/\"\n       class=\"stella-teaser-image\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2021\/09\/perigord_square_tile_new3-400x0-c-default.jpg\"\n           srcset=\"https:\/\/static.borngroup.com\/uploads\/2021\/09\/perigord_square_tile_new3.jpg\"\n           alt=\"\" \/>\n    <\/a>\n  <\/section>\n\n\n\n\n\n  <section class=\"about-section\" id=\"about-section-type-more\">\n    <div class=\"container\">\n            <header class=\"about-section-header\">\n        <h2>Related Services<\/h2>\n\n        \n        \n              <\/header>\n\n      <div class=\"about-section-body about-section-body-type-more \">\n        \n\n\n        \n        \n\n        \n\n\n        \n\n\n\n                                <div class=\"about-section-column about-section-column--more\">\n                              <h3 class=\"h4 about-section-column-title\">Customer Experience (CX)<\/h3>\n              \n              <div class=\"about-section-colum-copy\">\n                CX is a key differentiator in commerce, and its mastery is something we consider essential in the new digital economy.\n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/\">\n  <span class=\"u-sr-only\">Customer Experience (CX)<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n            <\/div>\n                      <div class=\"about-section-column about-section-column--more\">\n                              <h3 class=\"h4 about-section-column-title\">Creative<\/h3>\n              \n              <div class=\"about-section-colum-copy\">\n                Developing beautiful, aspirational experiences that inspire customers.\n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/creative\/\">\n  <span class=\"u-sr-only\">Creative<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n            <\/div>\n                      <div class=\"about-section-column about-section-column--more\">\n                              <h3 class=\"h4 about-section-column-title\">Behavioral Experience (Be)<\/h3>\n              \n              <div class=\"about-section-colum-copy\">\n                Examining the ways people engage and transact in their daily lives across all channels.\n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"https:\/\/www.borngroup.com\/services\/behavioral-experience\/\">\n  <span class=\"u-sr-only\">Behavioral Experience (Be)<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 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