{"id":7515,"date":"2020-08-18T19:11:58","date_gmt":"2020-08-18T19:11:58","guid":{"rendered":"https:\/\/www.borngroup.com\/?page_id=7515"},"modified":"2021-02-22T13:46:21","modified_gmt":"2021-02-22T13:46:21","slug":"digital-marketing","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/services\/customer-experience\/digital-marketing\/","title":{"rendered":"Digital Marketing"},"content":{"rendered":"\n\n\n  \n\n\n\n\n\n<section class=\"hero    hero--dark \">\n  \n  <div class=\"hero-content-holder\">\n    <div class=\"hero-content container\">\n              <div class=\"hero-breadcrumbs\">\n          <a href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/\" class=\"hero-breadcrumb\">Customer Experience (CX)<\/a>\n                    <a href=\"https:\/\/www.borngroup.com\/services\/customer-experience\/digital-marketing\/\" class=\"hero-breadcrumb\">Digital Marketing<\/a>\n        <\/div>\n      \n      \n      <div class=\"hero-title no-tagline\">Digital Marketing<\/div>\n\n             <style>\n        div.hero-title\n         {\n        font-size: 70px;\n        font-family: big-caslon-fb,serif;\n        font-weight: 400;\n        line-height: 1.1666;\n        }\n        h1.hero-tagline \n        {\n          font-family: proxima-nova,-apple-system,BlinkMacSystemFont,segoe ui,Roboto,helvetica neue,Arial,sans-serif;\n          font-size: 18px;\n          font-weight: 300;\n          line-height: 1.5666;\n        }\n        <\/style>\n\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"summary container grid\">\n    \n    <div class=\"summary-lead\">Driving profitable engagement through the strategic use of marketing channels.<\/div>\n    <div class=\"summary-copy\"><p>BORN partners with clients to build and execute a comprehensive digital strategy across paid media, SEO, social media, email marketing, analytics, online shopping channel management, and content &amp; creative.<\/p>\n<p><strong>Key Services<\/strong><\/p>\n<ul>\n<li><span class=\"key_title\">PPC, Google shopping, Banner Advertising<\/span><\/li>\n<li><span class=\"key_title\">SEO<\/span><\/li>\n<li><span class=\"key_title\">Affiliate Networks<\/span><\/li>\n<li><span class=\"key_title\">Inbound Link Building<\/span><\/li>\n<li><span class=\"key_title\">Off-page Support<\/span><\/li>\n<li><span class=\"key_title\">Blogger Outreach<\/span><\/li>\n<li><span class=\"key_title\">Influencer Networks<\/span><\/li>\n<li><span class=\"key_title\">Email Strategy and execution<\/span><\/li>\n<li><span class=\"key_title\">EMS vendor selection<\/span><\/li>\n<li><span class=\"key_title\">Online Shopping Channel Management<\/span><\/li>\n<\/ul>\n<\/div>\n<\/section>\n\n\n\n\n  <section class=\"challenge-solution container\">\n    <header class=\"challenge-solution-header\">\n      <div class=\"cs-header-name\">Capability<\/div>\n      <div class=\"cs-header-name\">Overview<\/div>\n    <\/header>\n\n    <div class=\"cs-table\">\n              <div class=\"cs-row\">\n          <div class=\"cs-challenge\">SEO Services<\/div>\n          <div class=\"cs-solution\">Identifying keywords &#038; opportunities, on-site coding implementation, copywriting &#038; link building, speed &#038; site performance, ranking report &#038; tracking, metatags, social optimization. <\/div>\n        <\/div>\n              <div class=\"cs-row\">\n          <div class=\"cs-challenge\">Paid Media<\/div>\n          <div class=\"cs-solution\">User profiling, real-time bidding, campaign optimization, campaign messaging and offer creation, keyword research,  managing ad-extensions for Google AdWords &#038; Bing Ads \r\nbanner creation for display advertising &#038; remarketing utilizing AdWords and Adroll.\r\n<\/div>\n        <\/div>\n              <div class=\"cs-row\">\n          <div class=\"cs-challenge\">Omni-Channel Marketing Automation Services<\/div>\n          <div class=\"cs-solution\">360-degree user profiling, behavioral automation, personalization, product recommendations, exit intent.<\/div>\n        <\/div>\n              <div class=\"cs-row\">\n          <div class=\"cs-challenge\">Content Marketing &#038; Ad Creative<\/div>\n          <div class=\"cs-solution\">Creative capabilities for email design, social media posts, influencer programs, video content, and blog posts.<\/div>\n        <\/div>\n              <div class=\"cs-row\">\n          <div class=\"cs-challenge\">Email Marketing<\/div>\n          <div class=\"cs-solution\">Setting up Marketing Automation, promotional calendar for emails &#038; automation. Email design &#038; HTMLization, executing campaigns through Mailchimp, IBM Watson Campaign Automation or Resulticks, Adobe, Listrak, NetSuite, Salesforce, Oracle, and several others. \r\n<\/div>\n        <\/div>\n          <\/div>\n  <\/section>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":1229,"menu_order":85,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[],"industry":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/7515"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=7515"}],"version-history":[{"count":17,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/7515\/revisions"}],"predecessor-version":[{"id":11681,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/7515\/revisions\/11681"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/1229"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=7515"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=7515"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=7515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}