{"id":851,"date":"2020-06-17T17:43:01","date_gmt":"2020-06-17T17:43:01","guid":{"rendered":"http:\/\/www.borngroup.com\/?page_id=851"},"modified":"2021-10-26T13:28:37","modified_gmt":"2021-10-26T17:28:37","slug":"nestle-starbucks","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/work\/nestle-starbucks\/","title":{"rendered":"Nestle Starbucks"},"content":{"rendered":"\n\n\n    \n      <style>\n      .cs-1-hero-logo {\n        width: 180px;\n      }\n\n      @media screen and (min-width: 768px) {\n        .cs-1-hero-logo {\n          width: 130px;\n        }\n      }\n    <\/style>\n  \n  <section class=\"cs-1-hero\">\n    <div class=\"cs-1-hero-content\">\n      <div class=\"cs-1-hero-content-spacer\">\n        <div class=\"cs-1-hero-section\">\n          <p class=\"label-heading\">Client<\/p>\n          <h1>Nestl\u00e9 Starbucks<\/h1>\n        <\/div>\n        <div class=\"cs-1-hero-section\">\n          <h5>Project<\/h5>\n          <p>Solutions Lab<\/p>\n        <\/div>\n        <div class=\"cs-1-hero-section\">\n          <h5>Industry<\/h5>\n                      <p>B2B<\/p>\n                      <p>Consumer Packaged Goods<\/p>\n                  <\/div>\n        <div class=\"cs-1-hero-section\">\n          <h5>Services<\/h5>\n                      <p>Brand Experience (Bx)<\/p>\n                      <p>Commerce Enablement<\/p>\n                      <p>Customer Experience (Cx)<\/p>\n                  <\/div>\n\n        <img decoding=\"async\" class=\"cs-1-hero-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/06\/starbucks.svg\" alt=\"\">\n      <\/div>\n    <\/div>\n    <aside class=\"cs-1-hero-aside\">\n            <img decoding=\"async\" class=\"cs-1-hero-bg\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/06\/starbucks-hero-bg-720x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/06\/starbucks-hero-bg.jpg\" alt=\"\">\n      \n            <img decoding=\"async\" class=\"cs-1-hero-screenshot-mobile\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Starbucks_mobile1-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Starbucks_mobile1.jpg\" alt=\"\">\n    <\/aside>\n\n    <div class=\"cs-1-screenshot-desktop-holder container\">\n      <img decoding=\"async\" class=\"cs-1-hero-screenshot-desktop\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/06\/starbucks-hero-desktop-screenshot-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/06\/starbucks-hero-desktop-screenshot.jpg\" alt=\"\">\n    <\/div>\n  <\/section>\n\n\n\n<style type=\"text\/css\">\n .label-heading{\n  font-size: 13px;\n    font-weight: 700;\n    line-height: 1.34;\n    text-transform: uppercase;\n    letter-spacing: 0.02em;\n }\n<\/style>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">Background<\/h2>\n    Since its inception in Seattle almost 50 years ago, Starbucks has become the world\u2019s largest coffeehouse chain with over 30,000 locations. Following a global licensing agreement with Nestl\u00e9 to market Starbucks Consumer Packaged Goods and Foodservice products globally, Nestl\u00e9 sought a powerful B2B solution that would empower and expand its network.\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Brief<\/h3>\n    Nestle Coffee Partners sought to reimagine its B2B experience for its customers, many of which were within the hospitality, healthcare, and education industries. Customers needed an easy way to order coffee supplies, download marketing materials, and access price catalogs online. Nestle was on an antiquated platform and needed a better solution to meet user and business needs.\r\n\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Goals<\/h3>\n    Create a personalized, mobile-friendly B2B experience for users, allowing them to self-service marketing and supply needs. Offer dynamic price books per customer.\n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"cs-point cs-point--fullscreen cs-point--dark container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Challenge<\/h2>\n    The solution needed to handle specific requirements and expected digital growth, as it was their fastest-growing channel. It was imperative that users could easily self-serve any needs they had, from purchases to marketing materials, rather than relying on their sales rep.\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-1-screenshot\">\n  <div class=\"cs-1-screenshot-scroller\" style=\"width: calc(4 * (100vw - 2 * var(--container-gutter)) + 5 * var(--container-gutter))\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Starbucks_desktop2-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Starbucks_desktop2.jpg\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Starbucks_desktop3-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Starbucks_desktop3.jpg\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Starbucks_desktop4-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Starbucks_desktop4.jpg\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Starbucks_desktop5-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Starbucks_desktop5.jpg\" alt=\"\">\n      <\/div>\n<\/section>\n\n\n\n\n<section class=\"cs-point  cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Personalization<\/h2>\n    Today, B2B users expect a B2C experience and personalization is a key component to retaining, delighting, and attracting customers. Users needed to access catalogs that were personalized to their industry needs, as different industries had specific supply requirements. \n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-fifty-fifty grid container\">\n  <div class=\"cs-fifty-fifty-column\">\n    <h2 class=\"h5\">A Complete Self-Service Experience<\/h2>\n    Users had the ability to access downloadable training material, associated with their previous purchase history, so they could further their product education as needed.\n    <div class=\"cs-fifty-fifty-screenshot-holder\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Starbucks_mobile2-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Starbucks_mobile2-800x0-c-default.jpg\" alt=\"\">\n    <\/div>\n  <\/div>\n  <div class=\"cs-fifty-fifty-column\">\n    <h2 class=\"h5\">Campaign Creation <\/h2>\n    It was critical to give users the ability to manage pages and create campaigns easily, as the content needed to be updated seasonally. \n    <div class=\"cs-fifty-fifty-screenshot-holder\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Starbucks_mobile3-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Starbucks_mobile3-800x0-c-default.jpg\" alt=\"\">\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-1-screenshot\">\n  <div class=\"cs-1-screenshot-scroller\" style=\"width: calc(2 * (100vw - 2 * var(--container-gutter)) + 3 * var(--container-gutter))\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Starbucks_desktop6-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Starbucks_desktop6.jpg\" alt=\"\">\n        <img decoding=\"async\" src=\"\" srcset=\"\" alt=\"\">\n      <\/div>\n<\/section>\n\n\n\n<section class=\"cs-showcase container\">\n  <div class=\"cs-showcase-content\">\n    <h2 class=\"h5 cs-showcase-title\">A Mobile-First Approach <\/h2>\n    BORN ensured the site was a mobile-first experience, allowing busy users to view supplies, marketing materials, recipes, and more while on the go. \n  <\/div>\n  <div class=\"cs-showcase-screenshots-holder\">\n    <div class=\"cs-showcase-thing\">\n      <div class=\"cs-showcase-screenshots\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/06\/st-1-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/06\/st-1.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/06\/st-2-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/06\/st-2.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/06\/st-3-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/06\/st-3.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/06\/st-4-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/06\/st-4.jpg\"\n               alt=\"\">\n              <\/div>\n      <div class=\"cs-showcase-screenshots\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/06\/st-5-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/06\/st-5.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/06\/st-6-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/06\/st-6.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/06\/st-7-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/06\/st-7.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/06\/st-8-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/06\/st-8.jpg\"\n               alt=\"\">\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"cs-point  cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Result<\/h2>\n    BORN delivered a scalable eCommerce platform within a short timeline. It gave Starbucks the unique ability to meet growing demand and enabled them to easily manage the storefront with a limited need for an internal technology team. \n  <\/div>\n<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n\n<section class=\"banner       banner--has-overlay  \">\n      <div  aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url('https:\/\/static.borngroup.com\/uploads\/2020\/09\/himalayan_cover.jpg')\"><\/div>\n  \n  \n  <a href=https:\/\/www.borngroup.com\/work\/himalayan-mineral-water\/ class=\"banner-content-holder\"  >\n    <div  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" >\n                  <div class=\"u-text-small-caps\">Next Case Study &#8211; Himalayan Water<\/div>\n                          <img decoding=\"async\" class=\"banner-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Himalayan_logo.svg\" alt=\"\">\n              <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n                      <h2 class=\"banner-title\">Capturing the Essence of Wellness<\/h2>\n          \n          \n                      <div class=\"banner-tagline banner-tagline--half-width\">\n              <p class=\"\">Creating a premium digital approach that captured the exotic source of the Himalayan brand.<\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/a>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":595,"menu_order":574,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[13,19,12],"industry":[76,39],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/851"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=851"}],"version-history":[{"count":68,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/851\/revisions"}],"predecessor-version":[{"id":19699,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/851\/revisions\/19699"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/595"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=851"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=851"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}