{"id":947,"date":"2020-06-22T05:37:00","date_gmt":"2020-06-22T05:37:00","guid":{"rendered":"http:\/\/www.borngroup.com\/?page_id=947"},"modified":"2024-09-17T02:57:59","modified_gmt":"2024-09-17T06:57:59","slug":"tech-mahindra","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/about\/tech-mahindra\/","title":{"rendered":"Tech Mahindra"},"content":{"rendered":"\n\n\n  \n\n  \n\n\n\n<section class=\"hero  hero--fullscreen  hero--dark \">\n  \n  <div class=\"hero-content-holder\">\n    <div class=\"hero-content container\">\n              <div class=\"hero-breadcrumbs\">\n          <a href=\"https:\/\/www.borngroup.com\/about\/\" class=\"hero-breadcrumb\">About<\/a>\n                    <a href=\"https:\/\/www.borngroup.com\/about\/tech-mahindra\/\" class=\"hero-breadcrumb\">Tech Mahindra<\/a>\n        <\/div>\n      \n      \n      <div class=\"hero-title \">BORN Group \u2014<br \/>\r\na Tech Mahindra Company<\/div>\n\n              <h1 class=\"hero-tagline\">\n          We develop and implement strategies for customers to grow profitably in a borderless, digitally-and-physically connected world.\n        <\/h1>\n             <style>\n        div.hero-title\n         {\n        font-size: 70px;\n        font-family: big-caslon-fb,serif;\n        font-weight: 400;\n        line-height: 1.1666;\n        }\n        h1.hero-tagline \n        {\n          font-family: proxima-nova,-apple-system,BlinkMacSystemFont,segoe ui,Roboto,helvetica neue,Arial,sans-serif;\n          font-size: 18px;\n          font-weight: 300;\n          line-height: 1.5666;\n        }\n        <\/style>\n\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<article class=\"tech-mahindra-content container\">\n  <header>\n    <ul class=\"metric-tags\">\n              <li class=\"metric-tag-item\">151,000 EMPLOYEES<\/li>\n              <li class=\"metric-tag-item\">37 NATIONALITIES<\/li>\n              <li class=\"metric-tag-item\">18 LANGUAGES<\/li>\n              <li class=\"metric-tag-item\">90 COUNTRIES<\/li>\n          <\/ul>\n  <\/header>\n\n  <div>\n    <h2 class=\"tech-mahindra-title\">Our History<\/h2>\n\n    <div class=\"tech-mahindra-copy\">\n      <p>We started April 1st, 2011 when two private equity funds acquired Fresh Media Group in London, a very respected content agency that mainly serviced newsprint and magazines. From here, the company started its journey to create something special \u2013 an agency that could help brands move from traditional channels of consumption to the newer digital ones without stumbling over the many entry hurdles presented by the new digital economy. With FMG, we started to operate in the EU and Asia. In February of 2012, we added an award-winning creative agency called Pod1, and this gave us a presence in North America.<\/p>\n<p>We then created three specialisms that could be synthesized to help brands succeed in the digital economy as opposed to just creating appealing presences on all things digital. Secondly, our commitment to our clients was resolute, and lastly, we always remained authentic and bold. <\/p>\n<p>Our 360 approach to experiences found mass appeal \u2013 how does a brand Attract an audience (creative design), Interact with it with personalized content (media production), Transact with its customers (commerce) and finally allow them to React by way of feedback (digital marketing). Our success took us to 8 countries and 40 end markets, and in December 2019, we were acquired by multi billion dollar group TechMahindra. The company employs 150,000+ staff from 37 nationalities who speak 18 languages in 90 countries.<\/p>\n<p>Today, BORN cuts deep and wide with offerings covering brand research &#038; strategy, experience and service design, technology covering ERP, OMS CRM, Commerce and more, data science and digital marketing.  Our Stella Framework serves as our foundational guide to help brands define strategy, create-activate-amplify engagement across over 16 channels of consumption (print, web, mobile, social, physical, packaging, meta, mails, events, broadcast, gaming, human and so on), all connected by underlying books of record that work with each other.  <\/p>\n<p>After all these years, we still believe we have not lost sight of our 3 qualities \u2013 advanced specialisms, resolute commitment, and authenticity.<\/p>\n\n    <\/div>\n  <\/div>\n<\/article>\n\n\n\n\n\n\n\n  <section class=\"about-section\" id=\"about-section-type-more\">\n    <div class=\"container\">\n            <header class=\"about-section-header\">\n        <h2>Learn More<\/h2>\n\n        \n        \n              <\/header>\n\n      <div class=\"about-section-body about-section-body-type-more \">\n        \n\n\n        \n        \n\n        \n\n\n        \n\n\n\n                                <div class=\"about-section-column about-section-column--more\">\n                              <h3 class=\"h4 about-section-column-title\">Stella Framework<\/h3>\n              \n              <div class=\"about-section-colum-copy\">\n                A framework designed to deliver exceptional experiences by leveraging brand strategy, behavioral data and books of record.\n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"\/stella-framework\">\n  <span class=\"u-sr-only\">Stella Framework<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n            <\/div>\n                      <div class=\"about-section-column about-section-column--more\">\n                              <h3 class=\"h4 about-section-column-title\">Awards<\/h3>\n              \n              <div class=\"about-section-colum-copy\">\n                Our award-winning designs have impressed our customers, as well as the judges. \n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"\/awards\">\n  <span class=\"u-sr-only\">Awards<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n            <\/div>\n                      <div class=\"about-section-column about-section-column--more\">\n                              <h3 class=\"h4 about-section-column-title\">Services<\/h3>\n              \n              <div class=\"about-section-colum-copy\">\n                Achieving incredible new possibilities through the power of intelligent data, human insight, and compelling creativity.\n              <\/div>\n              \n\n<a class=\"arrow-link about-arrow-link \" href=\"\/services\">\n  <span class=\"u-sr-only\">Services<\/span>\n    <svg\n      aria-hidden=\"true\"\n      class=\"icon \"\n      style=\"color: inherit\"\n      width=\"24px\"\n      height=\"24px\"\n      viewBox=\" 0 0 24 24\"\n    ><path d=\"M17.3771672,5.12950597 L17.4631361,5.20235307 L23.796858,11.5114765 C24.0406284,11.7543002 24.0650054,12.132908 23.8699891,12.4028885 L23.796858,12.4885235 L17.4631361,18.7976469 C17.1922801,19.067451 16.7531357,19.067451 16.4822797,18.7976469 C16.2385092,18.5548232 16.2141322,18.1762154 16.4091485,17.9062349 L16.4822797,17.8205999 L21.632,12.69 L0.693570246,12.6908766 C0.310521976,12.6908766 -4.05009359e-13,12.3815606 -4.05009359e-13,12 C-4.05009359e-13,11.6502361 0.260924716,11.3611778 0.599456872,11.3154303 L0.693570246,11.3091234 L21.631,11.309 L16.4822797,6.17940014 C16.2385092,5.93657645 16.2141322,5.5579686 16.4091485,5.28798808 L16.4822797,5.20235307 C16.7260501,4.95952939 17.1061341,4.93524702 17.3771672,5.12950597 Z\"><\/path><\/svg>\n<\/a>\n            <\/div>\n                        <\/div>\n    <\/div>\n  <\/section>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":76,"menu_order":153,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[],"industry":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/947"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=947"}],"version-history":[{"count":110,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/947\/revisions"}],"predecessor-version":[{"id":27179,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/947\/revisions\/27179"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/76"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=947"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=947"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}