{"id":9647,"date":"2020-08-28T16:28:31","date_gmt":"2020-08-28T16:28:31","guid":{"rendered":"https:\/\/www.borngroup.com\/?page_id=9647"},"modified":"2022-02-16T13:10:43","modified_gmt":"2022-02-16T18:10:43","slug":"jebsen-jessen","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/work\/jebsen-jessen\/","title":{"rendered":"Jebsen &#038; Jessen"},"content":{"rendered":"\n\n\n    \n      <style>\n      .cs-1-hero-logo {\n        width: 210px;\n      }\n\n      @media screen and (min-width: 768px) {\n        .cs-1-hero-logo {\n          width: 200px;\n        }\n      }\n    <\/style>\n  \n  <section class=\"cs-1-hero\">\n    <div class=\"cs-1-hero-content\">\n      <div class=\"cs-1-hero-content-spacer\">\n        <div class=\"cs-1-hero-section\">\n          <p class=\"label-heading\">Client<\/p>\n          <h1>Jebsen &#038; Jessen<\/h1>\n        <\/div>\n        <div class=\"cs-1-hero-section\">\n          <h5>Project<\/h5>\n          <p>MHE-Demag eCommerce<\/p>\n        <\/div>\n        <div class=\"cs-1-hero-section\">\n          <h5>Industry<\/h5>\n                      <p>B2B<\/p>\n                      <p>Manufacturing<\/p>\n                  <\/div>\n        <div class=\"cs-1-hero-section\">\n          <h5>Services<\/h5>\n                      <p>Commerce Enablement<\/p>\n                      <p>Customer Experience (Cx)<\/p>\n                  <\/div>\n\n        <img decoding=\"async\" class=\"cs-1-hero-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_logo.svg\" alt=\"\">\n      <\/div>\n    <\/div>\n    <aside class=\"cs-1-hero-aside\">\n            <img decoding=\"async\" class=\"cs-1-hero-bg\" src=\"https:\/\/static.borngroup.com\/uploads\/2022\/02\/Jebsen_hero3-Dark-720x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2022\/02\/Jebsen_hero3-Dark.jpg\" alt=\"\">\n      \n            <img decoding=\"async\" class=\"cs-1-hero-screenshot-mobile\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_mobile1-4-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_mobile1-4.jpg\" alt=\"\">\n    <\/aside>\n\n    <div class=\"cs-1-screenshot-desktop-holder container\">\n      <img decoding=\"async\" class=\"cs-1-hero-screenshot-desktop\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_desktop1-1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_desktop1-1.jpg\" alt=\"\">\n    <\/div>\n  <\/section>\n\n\n\n<style type=\"text\/css\">\n .label-heading{\n  font-size: 13px;\n    font-weight: 700;\n    line-height: 1.34;\n    text-transform: uppercase;\n    letter-spacing: 0.02em;\n }\n<\/style>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">Background<\/h2>\n    Jebsen &#038; Jessen is an industrial group with multiple joint ventures, including MHE-Demag. As a global manufacturer &#038; supplier of overhead cranes parts and equipment, MHE-Demag offers industrial hoists, warehouse equipment, aerial work platforms, building maintenance systems, and automated car parking systems.\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Brief<\/h3>\n    MHE-Demag required a B2B eCommerce experience that would grow brand awareness and enable their customers to self-serve.\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Goals<\/h3>\n    To provide greater convenience for customers through borderless, 24\/7 access of more than 15,000 varieties of construction and warehousing equipment.\n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"cs-point cs-point--fullscreen cs-point--dark container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Challenge<\/h2>\n    MHE-Demag lacked an online presence, meaning they were missing the opportunity to both educate users and encourage increased orders of their products and services.\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-1-screenshot\">\n  <div class=\"cs-1-screenshot-scroller\" style=\"width: calc(4 * (100vw - 2 * var(--container-gutter)) + 5 * var(--container-gutter))\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_desktop2-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_desktop2.jpg\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_desktop3-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_desktop3.jpg\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_desktop4-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_desktop4.jpg\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_desktop5-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_desktop5.jpg\" alt=\"\">\n      <\/div>\n<\/section>\n\n\n\n\n<section class=\"cs-point cs-point--fullscreen cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">A Digital Transformation<\/h2>\n    The new site allows users to view their online and offline order history, manage internal multi-step purchase approval processes, and utilize quick-order functionality to select numerous products at once.\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-fifty-fifty grid container\">\n  <div class=\"cs-fifty-fifty-column\">\n    <h2 class=\"h5\">Modular Flexibility <\/h2>\n    We created flexible modules to address MHE-Demag&#8217;s huge catalog of requirements without reinventing the entire website.\n    <div class=\"cs-fifty-fifty-screenshot-holder\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_mobile2-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_mobile2-800x0-c-default.jpg\" alt=\"\">\n    <\/div>\n  <\/div>\n  <div class=\"cs-fifty-fifty-column\">\n    <h2 class=\"h5\">Easily Scannable Product Pages<\/h2>\n    Each product page featured multiple images, videos, and easy-to-scan product descriptions to ensure users were quickly educated.\n    <div class=\"cs-fifty-fifty-screenshot-holder\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_mobile3-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_mobile3-800x0-c-default.jpg\" alt=\"\">\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-1-screenshot\">\n  <div class=\"cs-1-screenshot-scroller\" style=\"width: calc(1 * (100vw - 2 * var(--container-gutter)) + 2 * var(--container-gutter))\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_desktop6-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_desktop6.jpg\" alt=\"\">\n      <\/div>\n<\/section>\n\n\n\n<section class=\"cs-showcase container\">\n  <div class=\"cs-showcase-content\">\n    <h2 class=\"h5 cs-showcase-title\">The Results<\/h2>\n    The successful launch of the MHE-Demag site ensured access to products, orders, and services was always within their customers\u2019 reach. \n  <\/div>\n  <div class=\"cs-showcase-screenshots-holder\">\n    <div class=\"cs-showcase-thing\">\n      <div class=\"cs-showcase-screenshots\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_mobile_scroll2-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_mobile_scroll2.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_mobile_scroll1-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_mobile_scroll1.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_mobile_scroll3-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_mobile_scroll3.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_mobile_scroll4-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_mobile_scroll4.jpg\"\n               alt=\"\">\n              <\/div>\n      <div class=\"cs-showcase-screenshots\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_mobile_scroll5-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_mobile_scroll5.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_mobile_scroll6-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_mobile_scroll6.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_mobile_scroll7-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Jebsen_mobile_scroll7.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"\" srcset=\"\"\n               alt=\"\">\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n\n<section class=\"banner       banner--has-overlay  \">\n      <div  aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url('https:\/\/static.borngroup.com\/uploads\/2020\/08\/BORN-Launches-New-Site-for-Elementis-e1629160488531.jpg')\"><\/div>\n  \n  \n  <a href=https:\/\/www.borngroup.com\/work\/elementis\/ class=\"banner-content-holder\" data-custom-cursor data-cursor-text=\"Learn More\">\n    <div  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" >\n                  <div class=\"u-text-small-caps\">Next Case Study &#8211; Elementis<\/div>\n                          <img decoding=\"async\" class=\"banner-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_logo.svg\" alt=\"\">\n              <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n                      <h2 class=\"banner-title\">Digitalizing a global leader in a speciality chemicals<\/h2>\n          \n          \n                      <div class=\"banner-tagline banner-tagline--half-width\">\n              <p class=\"\">See how we created an immersive informational resource for customers, employees and investors alike for the largest global specialty chemicals company.<\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/a>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":17,"featured_media":0,"parent":595,"menu_order":578,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[19,12],"industry":[76,40],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/9647"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=9647"}],"version-history":[{"count":62,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/9647\/revisions"}],"predecessor-version":[{"id":25302,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/9647\/revisions\/25302"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/595"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=9647"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=9647"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=9647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}