{"id":9760,"date":"2020-08-28T19:28:17","date_gmt":"2020-08-28T19:28:17","guid":{"rendered":"https:\/\/www.borngroup.com\/?page_id=9760"},"modified":"2023-06-28T02:03:05","modified_gmt":"2023-06-28T06:03:05","slug":"elementis","status":"publish","type":"page","link":"https:\/\/www.borngroup.com\/work\/elementis\/","title":{"rendered":"Elementis"},"content":{"rendered":"\n\n\n    \n      <style>\n      .cs-1-hero-logo {\n        width: 210px;\n      }\n\n      @media screen and (min-width: 768px) {\n        .cs-1-hero-logo {\n          width: 150px;\n        }\n      }\n    <\/style>\n  \n  <section class=\"cs-1-hero\">\n    <div class=\"cs-1-hero-content\">\n      <div class=\"cs-1-hero-content-spacer\">\n        <div class=\"cs-1-hero-section\">\n          <p class=\"label-heading\">Client<\/p>\n          <h1>Elementis<\/h1>\n        <\/div>\n        <div class=\"cs-1-hero-section\">\n          <h5>Project<\/h5>\n          <p>Elementis Digital Transformation <\/p>\n        <\/div>\n        <div class=\"cs-1-hero-section\">\n          <h5>Industry<\/h5>\n                      <p>Manufacturing<\/p>\n                  <\/div>\n        <div class=\"cs-1-hero-section\">\n          <h5>Services<\/h5>\n                      <p>Commerce Enablement<\/p>\n                      <p>Content and Creative<\/p>\n                      <p>Customer Experience (Cx)<\/p>\n                  <\/div>\n\n        <img decoding=\"async\" class=\"cs-1-hero-logo\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_logo.svg\" alt=\"\">\n      <\/div>\n    <\/div>\n    <aside class=\"cs-1-hero-aside\">\n            <img decoding=\"async\" class=\"cs-1-hero-bg\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_hero-720x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_hero.jpg\" alt=\"\">\n      \n            <img decoding=\"async\" class=\"cs-1-hero-screenshot-mobile\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Elementis_mobile1-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Elementis_mobile1.jpg\" alt=\"\">\n    <\/aside>\n\n    <div class=\"cs-1-screenshot-desktop-holder container\">\n      <img decoding=\"async\" class=\"cs-1-hero-screenshot-desktop\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Elementis_desktop1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Elementis_desktop1.jpg\" alt=\"\">\n    <\/div>\n  <\/section>\n\n\n\n<style type=\"text\/css\">\n .label-heading{\n  font-size: 13px;\n    font-weight: 700;\n    line-height: 1.34;\n    text-transform: uppercase;\n    letter-spacing: 0.02em;\n }\n<\/style>\n\n\n\n<section class=\"cs-intro container grid\">\n  <div class=\"cs-intro-main\">\n    <h2 class=\"h5 cs-intro-title\">Background<\/h2>\n    Elementis (LSE: ELM) was founded in 1844 and serves as the largest specialty chemicals and personal care businesses, globally. They have extensive operations in the United States, Europe, and Asia.\n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Brief<\/h3>\n    Elementis looked to consolidate their various microsites into one global site that would provide users the ability to access information specific to various markets, investor-related content, and the company\u2019s sustainability efforts. \n  <\/div>\n\n  <div class=\"cs-intro-column\">\n    <h3 class=\"h5 cs-intro-title\">Goals<\/h3>\n    Consolidate their various microsites into one global site that would provide users the ability to access information specific to various markets, investors, and their sustainability efforts. Craft a cohesive Content Strategy that included establishing a consistent tone and voice for the company and creating content governance models. \n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"cs-point cs-point--fullscreen cs-point--dark container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">The Challenge<\/h2>\n    Elementis is strictly a content site with no transactional interactions, so it had to be supported by a strong storytelling concept. It was vital to consolidate all of their product data and content into a streamlined format that could be easily accessible.\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-1-screenshot\">\n  <div class=\"cs-1-screenshot-scroller\" style=\"width: calc(5 * (100vw - 2 * var(--container-gutter)) + 6 * var(--container-gutter))\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_desktop2_-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_desktop2_.jpg\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_desktop3-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_desktop3.jpg\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_desktop4-1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_desktop4-1.jpg\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_desktop5-1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_desktop5-1.jpg\" alt=\"\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_desktop2-1-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_desktop2-1.jpg\" alt=\"\">\n      <\/div>\n<\/section>\n\n\n\n\n<section class=\"cs-point cs-point--fullscreen cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">Creating the Story <\/h2>\n    BORN helped deliver an effective Content Strategy and UX implementation to bolster client satisfaction and consumer ease of use.\u00a0The Content Strategy was an essential part of this build, helping to revise, prioritize, and add consistency to their messaging.\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-fifty-fifty grid container\">\n  <div class=\"cs-fifty-fifty-column\">\n    <h2 class=\"h5\"><\/h2>\n    The \u2018Why Elementis\u2019 component of the site gives an emphasis on the Elementis story, and puts a face to their vision and leadership along with a protected, real-time resource for investor information. \r\n\n    <div class=\"cs-fifty-fifty-screenshot-holder\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_mobile2-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_mobile2-800x0-c-default.jpg\" alt=\"\">\n    <\/div>\n  <\/div>\n  <div class=\"cs-fifty-fifty-column\">\n    <h2 class=\"h5\"><\/h2>\n    The use of iconography, color and images gave each page visibility, allowing for an easy end-to-end user experience.\n    <div class=\"cs-fifty-fifty-screenshot-holder\">\n      <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_mobile3-400x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_mobile3-800x0-c-default.jpg\" alt=\"\">\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-1-screenshot\">\n  <div class=\"cs-1-screenshot-scroller\" style=\"width: calc(1 * (100vw - 2 * var(--container-gutter)) + 2 * var(--container-gutter))\">\n        <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_desktop7-1280x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_desktop7.jpg\" alt=\"\">\n      <\/div>\n<\/section>\n\n\n\n<section class=\"cs-showcase container\">\n  <div class=\"cs-showcase-content\">\n    <h2 class=\"h5 cs-showcase-title\"><\/h2>\n    Users are met with a seamless, self-service experience when locating a specific ingredient or formula. To create a more engaging experience, we sourced over 1000 images that complimented the brand guidelines and added to the overall look and feel of the site.\n  <\/div>\n  <div class=\"cs-showcase-screenshots-holder\">\n    <div class=\"cs-showcase-thing\">\n      <div class=\"cs-showcase-screenshots\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_mobile4-1-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_mobile4-1.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Elementis_mobile5-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/09\/Elementis_mobile5.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_mobile6-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_mobile6.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_mobile7-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_mobile7.jpg\"\n               alt=\"\">\n              <\/div>\n      <div class=\"cs-showcase-screenshots\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_mobile8-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_mobile8.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_mobile9-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_mobile9.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_mobile10-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_mobile10.jpg\"\n               alt=\"\">\n                  <img decoding=\"async\" src=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_mobile11-458x0-c-default.jpg\" srcset=\"https:\/\/static.borngroup.com\/uploads\/2020\/08\/Elementis_mobile11.jpg\"\n               alt=\"\">\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"cs-point cs-point--fullscreen cs-point--light container\">\n  <div class=\"cs-point-content\">\n    <h2 class=\"h5 cs-point-title\">The Result<\/h2>\n    \u2018The Elementis transformation will provide exceptional access, transparency and efficiencies to customers, visitors and employees. To that end, it was paramount to address our web presence  and create a modern portal.  BORN\u2019s thought leadership was helpful establishing strategic roadmaps for various visiting personas identified and assisting the creation of desired feel and tone.\u2019\r\n\r\n\u2014 Greg Bellotti, Vice President\/CIO, Elementis\n  <\/div>\n<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n\n<section class=\"banner       banner--has-overlay  \">\n      <div  aria-hidden=\"true\" class=\"banner-background lax\" style=\"background-image: url('https:\/\/static.borngroup.com\/uploads\/2020\/07\/Unilever_bg.jpg')\"><\/div>\n  \n  \n  <a href=https:\/\/www.borngroup.com\/work\/unilever\/ class=\"banner-content-holder\" data-custom-cursor data-cursor-text=\"Learn More\">\n    <div  class=\"banner-content container lax\">\n      <header class=\"banner-header lax\" >\n                  <div class=\"u-text-small-caps\">Next Case Study &#8211; Unilever<\/div>\n                      <\/header>\n\n      <div class=\"banner-copy lax\"\n              >\n        <div>\n                      <h2 class=\"banner-title\">Unilever<\/h2>\n          \n          \n                      <div class=\"banner-tagline banner-tagline--half-width\">\n              <p class=\"\">We brought the distributor-retailer relationship online, allowing for flexibility, ease of online ordering and reduction of operation costs.<\/p>\n            <\/div>\n          \n          \n                  <\/div>\n\n              <\/div>\n    <\/div>\n  <\/a>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":17,"featured_media":0,"parent":595,"menu_order":69,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"service":[19,58,12],"industry":[40],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/9760"}],"collection":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/comments?post=9760"}],"version-history":[{"count":60,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/9760\/revisions"}],"predecessor-version":[{"id":26029,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/9760\/revisions\/26029"}],"up":[{"embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/pages\/595"}],"wp:attachment":[{"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/media?parent=9760"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/service?post=9760"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.borngroup.com\/wp-json\/wp\/v2\/industry?post=9760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}